Trade-in up to 3 old televisions and get up to AED 4,000* cashback.
Trade-in up to 3 old televisions and get up to AED 4,000* cashback.

Trade-in up to 3 old televisions and get up to AED 4,000* cashback.

98" Neo QLED 8K QN990C

Get free Q-Series Soundbar worth AED 4,999 along with 5X Samsung Rewards points.

Get free Q-Series Soundbar worth AED 4,999 along with 5X Samsung Rewards points.

Terms and conditions apply*

98" Neo QLED 8K QN990C

QA98QN990CUXZN

  • Quantum Matrix Technology Pro
  • Neural Quantum Processor 8K
  • Infinity-all-metal Design

Available Color

Color :

Available size

  • Quantum Matrix Technology Pro
    Quantum Matrix Technology Pro
  • Neural Quantum Processor 8K
    Neural Quantum Processor 8K
  •  Infinity-all-metal Design
    Infinity-all-metal Design
  •  Cinema OTS
    Cinema OTS
/ /
"I tested Samsung's QN990C, and I'm now finally a fan of 8K."
"Samsung's top 8K TV has a gloriously detailed picture."
“There were many moments when I silently uttered “wow”."
/ /
“The 8K Samsung QN990C Neo-QLED TV is a fantastic television”
“If you want to future-proof your entertainment space, the Samsung QN990C is an excellent choice.”

Super size your screen,super size the Wow

Quantum Matrix Technology Pro

Ultra-fine contrast in 8K that brings out hidden details

Witness unimaginable details expressed in the darkest black to the purest white with 1.5x more lighting zones than Quantum Matrix Technology.

A beautiful forest screen seen from inside a cave is displayed very clearly through Quantum Mini LEDs in the back that are accurately controlling light. A beautiful forest screen seen from inside a cave is displayed very clearly through Quantum Mini LEDs in the back that are accurately controlling light.

Neural Quantum Processor 8K

Our best AI-powered 8K experience for your content

The powerful processor ensures you feel the full power of 8K with 8K AI Upscaling. It automatically improves scenes, regardless of the original content.

A woman is playing tennis in front of a large crowd. The Neural Quantum Processor 8K processes the many objects on display and enhances the entire scene. The Neural Quantum Processor 8K is on display in the lower lefthand corner. A woman is playing tennis in front of a large crowd. The Neural Quantum Processor 8K processes the many objects on display and enhances the entire scene. The Neural Quantum Processor 8K is on display in the lower lefthand corner.

 ‎

* Viewing experience may vary according to types of content and format.
** Upscaling may not apply to PC connection and Game Mode.

Stream OTT content in full 8K power with brilliant AI Upscaling

Stream your favorite YouTube and OTT services in vivid 8K using AI Upscaling. The AI-powered Neural Quantum Processor automatically learns each scene to optimize your content, regardless of its source material.

AI Upscaling AI Upscaling

* Viewing experience may vary according to types of content and format.
** Upscaling may not apply to PC connection and Game Mode.

Infinity-all-metal Design

Glamourous three-side metal outfit with classy look

The Infinity all-metal design effortlessly blends into your home interior, providing a stunning TV experience from every perspective.

The front, side and back of the Neo QLED QN990C are on display. A subtle flash gracefully traces along the edges of the TVs to accentuate its stunning infinity-all-metal design. The front, side and back of the Neo QLED QN990C are on display. A subtle flash gracefully traces along the edges of the TVs to accentuate its stunning infinity-all-metal design.

Cinema OTS

Immersive 120W sound from every corner of the screen

Transform your home into a theater with specially-designed top and bottom center woofer units that deliver 120W Quad Bass sound.

A man is watching an action scene on a Neo QLED TV, enjoying the cinematic surround sound that transports him to a theater-like experience. A man is watching an action scene on a Neo QLED TV, enjoying the cinematic surround sound that transports him to a theater-like experience.

Picture Quality

Real 8K Resolution

See details within the details

Feel the power of every frame with 33 million pixels at ultimate clarity with a resolution four times that of 4K.

* Real 8K Resolution is defined as having 7,680 x 4,320 pixels.
** Native 8K content based on current 8K streaming, connectivity and decoding standard.
*** Future and certain party standards not guaranteed or may require additional device/adapter purchase.

Neo Quantum HDR 8K Pro (Others)

Extraordinary 8K with lifelike colors and contrast

Take your viewing experience to the next level with extraordinary colors and ultra-precise contrast, all powered by Neo Quantum HDR 8K Pro.

* The range of Quantum HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

Anti Reflection

Minimal glare to reduce unwanted distractions

Watch your favorite content with less distractions with the Anti-glare film that minimizes light reflection.

Real Depth Enhancer Pro

Feel the realism in images enriched with 3D depth

Real Depth Enhancer Pro detects areas where a person's eyes would typically focus to enhance the depth accordingly. It precisely optimizes numerous blocks of mini-LEDs for 3D-like realistic pictures.

* Viewing experience may vary according to types of content and format.

PANTONE Validated

Authentic color display validated by PANTONE

It's the world’s first TV that received validation from PANTONE, a trusted symbol of color fidelity. Now you can enjoy a more accurate and comfortable watching experience.

EyeComfort Mode

Intelligent picture optimized for your eyes

The brightness and colors of your display are automatically adjusted following local sunset and sunrise times, making it easier to unwind and rest.

Auto HDR Remastering

Enjoy HDR-like picture quality even with SDR content

Transform SDR content into HDR-like quality using deep learning algorithms that create brighter highlights, clearer details and more vibrant colors.

Sound

Dolby Atmos® 

Dolby Atmos experience with top channel speakers

Samsung’s top channel speakers and Dolby Atmos deliver an incredible audio experience that will immerse you inside the action with multi-dimensional sound.

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously without muting TV speakers for a more harmonious sound.

* Check for Q-Symphony compatibility on soundbar product specifications.
** Soundbar sold separately.

Why Samsung TV

AI Energy Mode

Energy savings with AI Energy mode and SmartThings

With AI Energy Mode, you can conserve power and track your savings. Surrounding light levels are automatically detected and analyzed to adjust the brightness, reducing overall power consumption.

* AI Energy Mode is exclusive to 2023 new models of CU7000↑ and 32" LS03C. The actual power reduction may vary by model and is based on internal testing. It is supported only in certain regions. The SmartThings app is required to utilize AI Energy Mode. Please note that AI Energy Mode does not support Game, Intelligent, Art, Screen Mirroring, Ambient or Retail Mode. For NA, LATAM, KR, SE Asia, SW Asia: In environments where the surrounding light exceeds 120 lux, certain aspects of the AI energy-saving feature may not function, resulting in reduced energy savings. For EU, CIS, Africa: In environments where the surrounding light exceeds 80 lux, certain aspects of the AI energy-saving feature may not function, resulting in reduced energy savings. Energy saving rate may vary according to regions, models, sizes, viewing conditions or types of content.

Samsung Knox

Your privacy. Secured. On Samsung TVs

Feel at ease with a multi-layered security solution shielding your data, such as pin codes and passwords. Even Home IoT devices connected to your TV are secured. Regular updates further fortify your TV, protecting it from harmful attacks.

* UI is subject to change without prior notice.
** Samsung Knox applies to Samsung TVs powered by Tizen®, launched since 2015.
*** Security software update is guaranteed for at least three years from TV product launch.
**** Latest TV software update is required.

SolarCell Remote

Remote controller charged with sunlight and indoor lighting

With a solar panel on its back that you can use for charging, now you don’t need to use disposable batteries as they are not the best for the environment.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up.
** Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.
*** If SolarCell Remote’s battery is drained, it would need to be charged with a USB-C cable.
**** The battery level of SolarCell Remote can be checked through the pop up guide on TV screen.
***** The design and button layout of the SolarCell remote may vary by regions.
****** In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General Settings > Power & Energy Saving > Available Remote Battery).

SmartThings

Your best home butler

Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.

* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.
** Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.
*** Connected devices are sold separately.
**** Use of calm technology requires agreement from both SmartThings privacy notice and auto registered device.
***** UI is subject to change without prior notice.

Sound Wow together

Design

Slim Fit Wall-Mount

A flush fit to the wall

Mount your TV flush against the wall for a seamless look with one nearly invisible cable, keeping your design clutter-free.

* Measured from rear end of the TV, the gap may differ based on the installation and wall type.

Gaming Experience

Motion Xcelerator Turbo+

Win the game with ultra smooth scenes

 Conquer every enemy at soaring speeds. With motion enhancements up to 4K 120Hz, you can enjoy ultra-smooth gameplay without lag and motion blur.

Smart Features

Smart Hub

Discover your favorite content in one place

Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.

* Content services and recommendation may vary by regions.
** Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.
*** Some services are available to watch after registration and subscription.
**** Requires Samsung account.
***** UI is subject to change without prior notice.

SmartThings

Your best home butler

Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.

* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.
** Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.
*** Connected devices are sold separately.
**** Use of calm technology requires agreement from both SmartThings privacy notice and auto registered device.
***** UI is subject to change without prior notice.

Samsung TV Plus

The best of TV. All for free.

Pick from 200+ channels and thousands of movies and shows on demand at zero cost.

* Certain region only
** Channels may vary by country and are subject to change without notifications.
*** Supported Samsung devices may vary by country.
**** Requires Samsung account.
***** UI is subject to change without prior notice.
****** Ads may appear on Samsung TV Plus.

SolarCell Remote

Remote controller charged with indoor lighting

With a solar panel on its back that you can use for charging, now you don’t need to use disposable batteries as they are not the best for the environment.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up.
** Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.
*** The design and button layout of the SolarCell remote may vary by regions.
**** In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General Settings > Power & Energy Saving > Available Remote Battery).

Recommended viewing distance for 98" TV

Ideal distance for 98" TV is just 3 meters

A TV and a sofa is displayed with the words "Recommended Viewing Distance Zone" and "40°". The words "How to calculate?" appears, followed by "Recommended Viewing Distance=Screen Size X 1.2". The equation "98" X 1.2=118"" appears followed by "118"=3 m (9.8 ft)". Finally, "3 m (9.8 ft)" appears. A TV and a sofa is displayed with the words "Recommended Viewing Distance Zone" and "40°". The words "How to calculate?" appears, followed by "Recommended Viewing Distance=Screen Size X 1.2". The equation "98" X 1.2=118"" appears followed by "118"=3 m (9.8 ft)". Finally, "3 m (9.8 ft)" appears.

Specifications

  • Product QLED
  • Series 9
  • Display 98"
  • Refresh Rate 100Hz

Reviews

Support

Find answers the question you have about the product

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User manual & Downloads
  • Quick Setup Guide
    ENGLISH
  • Remote control
    ENGLISH, ARABIC
  • User Manual
    ENGLISH, ARABIC
  • e-Manual
    ARABIC
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