A New Vision of Art

Since releasing The Frame in 2017, Samsung has revolutionized how art is experienced at home. Expanding our world-class gallery of artworks, we now offer exclusive access to prestigious contemporary pieces from Art Basel. Transform your home into a dynamic gallery and stay connected with the latest trends and highlights from the art world — right on your Samsung TV.

Certified art, world-famous galleries and artists

Immerse yourself in exquisite art with certified excellence. Our official ties to over 70 prestigious galleries and more than 800 renowned artists give you access to a rich collection of exceptional masterpieces. Plus, our Pantone-validated colours bring each artwork to life with stunning vibrancy, for an authentic gallery experience at home.

  • * Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture.(Error within ΔE ≤ 3.0 level that a person cannot feel colour difference)
  • * Pantone ArtfulColour certification is only available for The Frame and The Frame Pro.
  • * Subscription is required to enjoy all the arts from the Art Store.
  • * Image simulated for illustrative purposes.

Curated recommendations for seamless discovery

With Curated Art Home, our experts provide a handpicked selection based on a theme or featured artist, enhancing access to diverse pieces from our library of over 3,500+ artworks. Now you can enjoy fresh and captivating art without the need to search.

Samsung TV showing Curated Art Home page on the Art Store. Different artist and gallery options are shown. The option for Marc Dennis is selected.
  • * Art Home UI may vary by region and is subject to change without notice.
  • * Although the curated selections are updated regularly, the availability of specific artworks may vary.

Complimentary access to 240+ free pieces

Enjoy complimentary access to high-quality pieces at no cost. Art Store Streams provides you with a carefully crafted collection of 20 artworks from leading artists and institutions every month. Explore 240+ remarkable free pieces annually.

Grid of various artworks. There are blank spaces here and there, indicating that more artworks will be added.

Complimentary access to 370+ free pieces

Enjoy complimentary access to high-quality pieces at no cost. Art Store Streams provides you with a carefully crafted collection of 30 artworks from leading artists and institutions every month. Explore 370+ remarkable free pieces annually.

  • * Art Streams availability may vary by country.
  • * The time at which the 30 artwork are delivered each month may vary by region.
  • * The timing and frequency at which the 30 artwork are delivered may vary by region.
  • * The number of free artwork delivered is subject to change without notice.

Enjoy Art Basel's diverse artworks on Samsung TVs

Art Basel is a world-renowned contemporary art fair held yearly in Hong Kong, Basel, Paris and Miami Beach.
With top galleries attending, the selection of showcased works reflects their credibility and artistic excellence. As an official partner, Samsung offers access to these prestigious pieces through the Art Store.

Four cards list basic info about the two most recent and two upcoming Art Basel fairs. 1. Miami Beach, December 6-8, 2024. 2. Hong Kong. March 28-30, 2025. 3. Basel. June 19-22, 2025. 4. Paris. October 24-26, 2025. The Miami Beach and Hong Kong cards display one art piece each, Peito de pombo (2021) and The Fall and Rise of Being (2024) respectively, while the Basel and Paris cards show a blurred art piece with the words 'Discover at Art Basel'. A promotional video with the words 'Ready for our 2025 ARTnership adventure?' on a blurred background as the cover can also be seen. The words 'Explore more at artbasel.com'. Art Basel logo.

Which Art TV is right for you?

  • * Image simulated for illustration purposes. Product appearance and specifications are subject to change.
  • * Features may vary by model. Check the specifications of each model for details.
  • * Event schedules may be subject to change without prior notice depending on circumstances related to the host.
  • * Art Home UI may vary by region and is subject to change without notice. * Although the curated selections are updated regularly, the availability of specific artworks may vary. *Subscription is required to enjoy all the arts from the Art Store. *Image simulated for illustrative purposes
  • * Art Streams availability may vary by country.
  • * The time at which the 20 artwork are delivered each month may vary by region.
  • *Image simulated for illustrative purposes
  • * The number of free artwork delivered is subject to change without notice.
  • * The timing and frequency at which the 20 artwork are delivered may vary by region.