How BESPOKE Suits Every Lifestyle

Designed for you, by you.

Life is all about change, from the big drastic changes such as moving to a new house to the smaller ones such as buying a new home appliance. With BESPOKE, our refrigerators can now change alongside our customers to suit every direction that life takes us.

Through customisation, modularity, and performance, a BESPOKE refrigerator in your kitchen does precisely what you want it to, when you want it to. In short, BESPOKE is designed for you, by you.

that expresses you

We all like variety and the range of BESPOKE colour options will tailor to everyone.

Whatever colour you fancy, you get to choose the design that not only suits your kitchen, but also reflects your individuality. Changed your mind or feel like revamping your kitchen? No problem – you can simply switch the refrigerator's door panels later on for a complete makeover without having to purchase a whole new refrigerator!

So why stick with one palette? The ability to change the colour panels on your fridge means you are bound to find a combination that completes your kitchen in style.

Modularity that grows
with you

We’ve all been there. Sometimes, your circumstances change and you have to throw something out. Moving house is the prime example of this. All those parents out there, too, will know how crowded a fridge can get with a growing family.
BESPOKE eliminates this worry and the additional modules can provide all the space you’ll ever need, no matter which stage you are in life.

that works for you

Have you ever put something in the fridge and wishing you could have more storage space? Designed to be flexible on the outside and inside, you can customise the interior as well as the exterior of your BESPOKE fridge.

Designed for you, by you
Discover the ways BESPOKE can fit into your lifestyle.

Need extra fridge space for a party this weekend? The BESPOKE One-Door Flex allows you to convert your freezer space into a fridge at the touch of a button, meaning you can use the space however you’d like.

No matter what your taste or preference is, BESPOKE can blend in seamlessly within your home.

Want to see how unique BESPOKE designs can get?

This September, we launched a new contest, #BespokeDesignedByYou, to the public. The design challenge invites participants to submit their original artwork using the Samsung BESPOKE fridge as a canvas and brings to life the breadth of customisation possibilities.

To kick off the competition, Samsung teamed up with local creative collaborators, Candice Phang, Michael Mindflyer and Tan Zi Xi, high end furnishing retailer Commune, as well as well-known interior design firm Rooot Studio, to create exclusive artwork for the fridge doors at launch, highlighting the creativity, personalisation and endless configuration potential of the Samsung BESPOKE Refrigerators.

Here are the works of the local creators:


Ready to create your BESPOKE?

Take a look at the full BESPOKE range to discover,
choose and personalise one for your home.

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