“Do what you can’t” it’s not just a slogan. It’s what we do. On March 2, 2018 – We reimagined how celebrations should be done! Together we celebrated the launch of the Galaxy S9 and S9+ with a spectacular LED light show on the world’s tallest building, the Burj Khalifa.
At each immersive experience booth at the event, we gave our visitors a chance to discover the hidden moments in their lives and find creative new ways to communicate and express their thoughts and feelings. From creating their own personalized AR Emoji, to taking a picture among the stars in a dark room, the Burj Khalifa event was full of multi-sensory experiences that demonstrated our philosophy of “turning can’t into can.”
Here’s a call to defy barriers and empower you to achieve what others see as impossible and a glimpse of the iconic Galaxy S9 and S9+ launch event.
Colouring with sound
Painting with music might sound impossible, but a splash of paint brought color to the beat at the Paint Beat Box experience station – the perfect place to test drive the Galaxy S9 and S9+’s Super Slow-mo feature.
Slowing down for science
Ever wonder what a water balloon looks like when it pops? Conjuring the whimsical nature of 8th-grade science experiments, the Water Balloon Wall gave people a chance to experience the Super Slow-mo feature’s automatic Motion Detection. Visitors could capture the exact moment their balloon burst, then watch the action in smooth slow motion.
Creating a new digital you
We made the virtually impossible a virtual reality with the Galaxy S9 and S9+’s AR Emoji. Visitors could be transformed into an animated character and play with the emoji versions of themselves at the My Emoji experience.
Floating with the Stars
Reaching the stars was almost possible at the Seeing Through the Lights experience, where visitors entered a mirrored room full of low illuminate lights to test out the Galaxy S9 and S9+’s low-light photography capability. With the all-new Dual Aperture feature and fast readout image sensor, the new devices can take tack-sharp photos even in poor lighting conditions.
Turning can’t into can
Both the Burj Khalifa event and the Galaxy S9 and S9+ reflect Samsung’s commitment to its brand philosophy. By reimagining the entire camera experience, the new Galaxy S9 speaks to your needs, giving you a more creative and fun way to express yourself through visuals and audio.