Smarter
ways to enjoy
your TV

A man and a woman are enjoying their time together in a living room.  A Cloud White The Serif sits in the center of the room with the screen Samsung Smart Hub open.The Serif TV is Smart TV powered by Tizen.

Seamlessly and effortlessly.
We bring a range of smart features to your home, making it easy to connect
and enjoy the advanced features of The Serif.
Seamlessly and effortlessly. We bring a range of smart features to your home.  Interact with your TV in different ways and have all your must-see content ready. Seamlessly and effortlessly. We bring a range of smart features to your home.  Interact with your TV in different ways and have all your must-see content ready.

A whole new way to enjoy content

* AirPlay 2 functionality is available on all 2018 and later Samsung smart TVs.
* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
* The Apple devices and TV must be connected to the same Wi-Fi network.
* Must download and install the SmartThings app.
* For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.

Just Tap. Connect. And enjoy

A mobile phone is placing to use NFC on top of the letter "N" at the top of The Serif. A mobile phone is placing to use NFC on top of the letter \"N\" at the top of The Serif and The Serif shows the onscreen with music playing.

* When using NFC on TV, Bluetooth on your mobile will automatically activate.
* This service only works when TV and mobile are on.

* This service only works when TV and mobile are on.

Keep it Simple

* This service scenario are subject to change without notice.
* Voice command functionality works through the remote control.

* Feature availability may vary by model and region.
* TV and computer must be connected to a network.
* Screen sharing (mirroring) is only supported for Windows 10.
* Remote connection to a PC running on Windows is only supported for Windows 7 or later. And the operation system must be a Professional or higher edition.
* Remote connection to a PC running on Mac is only supported for Mac OS X 10.5 or later.
* PC accessories such as mouse and keyboard are sold separately.
* This service requires setting to allow remote connections within a PC.

Easy to find
All you needed is one remote

One Remote

With the One Remote Control, all is in one place and waiting at your fingertips: find what you want and dive right in.

The screen of a Cloud White model of The Serif shows a desert scene with the SmartHub open at the bottom. To the left, a hand is holding a white Samsung One Remote, pointed at the TV. The Serif TV is Smart TV powered by Tizen. The screen of a Cloud White model of The Serif shows a desert scene with the SmartHub open at the bottom. To the left, a hand is holding a white Samsung One Remote, pointed at the TV. The Serif TV is Smart TV powered by Tizen.

* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual products including remote control may differ from image shown. Please see our product gallery.
* Available technology, functions, GUI(Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or TV product, and are subject to change without notice.
* A Samsung Account is required to set up TV.
* Actual user experience may vary.
* Smart services and available functions work with compatible devices only.
* Compatible devices may vary by region.
* The product color may vary by region.