The Serif rethinks TV, how we use them and how they fit in our lives. We want to introduce all that The Serif has to offer in your life. All the ways you can make it uniquely yours. All by itself, The Serif will make its own statement. Choose how you want to use it, and shape your lifestyle around it.
on The Serif
Whatever you’re watching with stunning QLED 4K quality, every second looks true-to-life. The Serif brings you a visual feast of over a billion cinematic colours that will look incredible for years to come.
360 All Round Design
It has an all-round design that looks good from every angle. Place it anywhere and see it perfectly blend into its surroundings.
Detachable Floor Stand
It also features a detachable stand. Without legs on a shelf or table-top, or be propped on its own with a stand anywhere you please.
NFC on TV
It makes sure your mobile content seamlessly connects to the TV screen. Just place your mobile device on top.
Color Volume 100% by Quantum Dot
It gives 100% color volume, giving
you great details in bright or dark scenes thanks to Samsung's Quantum Dot technology.