Reach far beyond your imagination

Two women look at a Cloud White model of The Serif TV on a stand in a stylish living room. The image on The Serif’s screen shows a winter scene with a forest and snow. A Cloud White model of The Serif sits on a black stand in a bright and elegantly simple living room, with an area rug, a stylish three-legged green chair, and large windows. The image on screen is Leaf Ambient Mode with clock ticking.

Once you have it, you’ll naturally
want to recreate both your home and lifestyle around it.
Once you have it, you’ll naturally want to recreate both your home and lifestyle around it. Once you have it, you’ll naturally want to recreate both your home and lifestyle around it.

Place it anywhere

The Serif from 4 different perspectives demonstrate how amazing it can look from all different angles. In the first scene, we see a Cloud White model of The Serif on a black stand in a simple and elegantly styled room with the onscreen image being a bird’s eye view of a beach showing a wave as it meets the sand. The scene shifts to a man and a woman having fun preparing food on a kitchen island. A Cloud White model of The Serif is resting directly on the kitchen island in front of them, showing the Fabric pattern in Ambient Mode in a salmon color. The scene shifts again, and this time the back of a Cloud White model of The Serif is shown on a black stand in the foreground of an artist’s workshop. In the background to the right, a man is sitting next to a long worktable, playing with a dog. In the final scene, a Cloud White model of The Serif is on a black stand in the middle of a bright and airy room, with its back to the window. The onscreen image is a beach showing a large wave meeting the sand and a surfer on his board paddling out to the ocean.

Fits wherever you place it

Unlike conventional TVs that belong next to the wall, The Serif looks beautiful from front to back, side to side and can sit anywhere in your room--even right in the middle of your space. No matter where you put it, The Serif blends perfectly to its surroundings. Even without a stand, it goes almost anywhere and blends in with the décor like a piece of art—on a table, on a shelf, or right on the floor.

Design like no other

Want your living room to match your lifestyle? Then start with a TV that matches your style. The Serif—one of a kind.

Four closeups of a Cloud White model of The Serif demonstrate the uniqueness of the iconic 'capital I' design and how great it looks from all angles. First from the top, then the profile, and finally, the back together next to a front angle of the right profile. As the video plays, each of the four images either rotates or shifts slowly to show a slightly different perspective.

Iconic design
Talk about how you can
decorate your space

Imagined by award-winning designers the Bouroullec Brothers, The Serif is a beautiful TV. With its signature ‘I’ profile, it looks stunning from any angle and will feel at home in any space.

Add Nature’s beautiful inspiration

Aside from the TV design itself, Ronan & Erwan Bouroullec created screen images exclusively for The Serif. One pattern with a beautiful leaf and another with textured fabric-both were inspired by the beauty of nature. They're available in Ambient Mode so you can share some of the natural inspiration at home when it's turned off.

Go beyond TV entertainment

* Ambient Mode serivce may vary by region.
* Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colours.

Create your own style
with The Serif

Here’s some ideas for how The Serif can look
in your home, either melting in neatly with
your existing décor or as the centerpiece of
the ensemble.

Find the right fit for your style

The Serif 43"
פרופיל של The Serif‏ 43 אינץ' בגוון לבן ענן מוצג מצד שמאל.
Select the Colors
CLOUD WHITE
Capacity
Capacity

The Serif 49"

The profile of a Cloud White The Serif 49" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
Capacity

The Serif 55"

The profile of a Cloud White The Serif 55" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
Capacity

The Frame. TV when it’s on, art when it’s off

The Frame. TV when it’s on, art when it’s off

The Frame. TV when it’s on, art when it’s off The Frame. TV when it’s on, art when it’s off

* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual product may differ from image shown. Please see our product gallery.
* For the Smart functions, compatible devices or phones required.
* The product color may vary by region.