View all

Answering your passions

Colorful, abstract background resembling a vivid burst of color. Colorful, abstract background resembling a vivid burst of color.

Various abstract, otherworldly designs in different colors appear one by one, until finally combining into a colorful, abstract background resembling a vivid burst of color.

Samsung Vision AI transforms your TV into a smarter companion that understands your needs and adapts to your lifestyle. From thrilling games to unforgettable movie nights, moments become richer, sharper and more personal.
Step into a new way of living. Experience Samsung Vision AI.

Foundation of Samsung Vision AI

  • One UI Tizen

    Seamless and personalised user experience, latest entertainment
    and 7 years of OS upgrades.

    A TV screen displays apps, services and streaming options available with Samsung One UI Tizen.

  • AI Processor

    Fast, intelligent AI processor enhances picture, sound and daily life with AI features.

    Micro RGB AI Engine Pro processor chip with dots glowing in different colors.

    The Micro RGB AI Engine Pro processor chip glows with dots in different colors.

  • Samsung
    Knox Security

    Your privacy, secured on Samsung TVs. A dedicated solution that protects both privacy and security.

    The Samsung Knox Security logo, which resembles a shield.
Enjoy 7 years of
new TV experiences
A metallic badge displaying ‘7 Years OS Upgrade’ in bold text.

Meet your AI Companion

Samsung Vision AI is here — your Vision AI Companion

It listens when you ask. It suggests when it matters. A screen that understands context, and you.
Your TV, now a smarter companion — bringing personalised discovery into everyday life, on a big screen.

Samsung TV plays a football scene. Around it, examples of what Vision AI Companion can do are visible, including icons for Copilot by Microsoft, Generative Wallpaper, Perplexity and AI Mode, user questions and suggestions for Related Content such as Top 10 Player Highlights.

Samsung TV plays a scene from football match. Around it, examples of what Vision AI Companion can do appear, including icons for Copilot by Microsoft, Generative Wallpaper, Perplexity and AI Mode, followed by user questions and suggestions for Related Content, such as Top 10 Player Highlights.

Movies feel deeper, sharper and more cinematic*

Every scene becomes rich with ultra-realistic picture quality

Micro RGB AI Engine Pro

Experience a powerhouse of colour & control with the Micro RGB AI Engine Pro. Using AI, this advanced processor precisely controls RGB colours to deliver hyper-realistic colours and dynamic contrast, creating a cinematic experience at home.

* Compared to 2025 models

Samsung TV shows room with large mosaic windows. Micro RGB AI Engine Pro makes colors look incredibly vivid and realistic.

Image of room with large mosaic windows. Suddenly light beams start shooting out of each mosaic piece as the Micro RGB AI Engine Pro enhances colors to make them look more vivid and realistic. Zoom out to show Samsung TV in a living room displaying this scene with brilliant, true-to-life colors.

AI Upscaling

Samsung Vision AI makes your everyday content feel cinematic. AI Picture enhances resolution for breathtaking sharpness and detail. AI Sound fine-tunes the audio, delivering clear dialogue and immersive sound. AI Optimisation intelligently adjusts settings to match your content and environment.

* Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Several details on image of man in a boat engine room get enhanced with Samsung AI Upscaling for a brighter, sharper image.

Image of man in a boat engine room. Several points are detected, including on the man's face and details in the background, then enhanced with AI Upscaling to become sharper and more colorful with subtle details now visible. Scene of several men exiting through an emergency door continues playing.

Feel every moment of the match

The intensity, the energy, the thrill — just like being there

AI Soccer Mode Pro

Feel the excitement of live soccer matches at home. AI Soccer Mode Pro automatically optimises picture and sound to bring the atmosphere of the stadium into your living room. See the action in crisp detail across the field and hear the energy of the crowd with clear, focused commentary

Football match plays on Samsung TV. AI Football Mode Pro automatically enhances visuals and audio to be brighter and clearer.

As a football match plays on a Samsung TV, AI Football Mode Pro automatically makes the visuals brighter and clearer. Zoom out to show the TV in the living room, sound waves indicate that audio is also optimized, emanating from the side, front and commentator's small window.

AI Sound Controller Pro

Shape your listening experience with AI Sound Controller Pro. Adjust dialogue, music and background sounds separately to match how you want to listen. Lower crowd noise to focus on commentary, or turn up the sound of the crowd to feel more connected to the match.

Woman watches a basketball game on a Samsung TV. She then speaks into the remote, saying, 'Turn up the volume of the commentator's voice'. Below the TV, AI Sound Controller Pro shows the volume levels of three tracks being adjusted accordingly, increasing Voices and lowering Crowd and Ambience.
Woman watching a basketball game on a Samsung TV speaks into a remote. 'Turn up the volume of the commentator's voice.' Below the TV, AI Sound Controller Pro shows the volume for Voices, Crowd and Ambience separately, with the volume for Voices turned up.

Woman watches a basketball game on a Samsung TV. She then uses the voice command 'Turn up the volume of the commentator's voice'. Below the TV, AI Sound Controller Pro shows the volume levels of three tracks being adjusted accordingly, increasing Voices and lowering Crowd and Ambience.

You focus on the win — AI handles the settings

Play smarter with real-time gaming optimisation

AI Gaming Optimiser

AI Gaming Optimiser identifies your game genre through real-time screen analysis and automatically fine-tunes settings for smooth immersive gameplay. No setup, no hassle — just play.

Samsung TV displays action game enhanced with AI Gaming Optimizer ON in the settings bar. Around it, more screens show games.

Various Samsung TVs displaying different types of games appear. Then in the settings bar, AI Gaming Optimizer is turned On. It analyzes the genre of different games played. Action for a scene of The First Descendants. Racing for a scene of race cars. RPG for a scene of a character running in a forest. Each time, it enhances the visuals and settings to optimally match the game type.

A screen that reflects who you are

Make your own AI-generated on screen images to match your mood

Generative Wallpaper

What's your mood for
the day? What appeals to you?

There's a new way to visually express yourself. Every day, you can select keywords that reflect your mood.
With Generative Wallpaper, your TV will create stunning, unique backgrounds that match those vibes.

A woman is surrounded by bubbles with prompts like Party Mood, Lonely, Nature, Happy Holiday, Chill hour, Relax, Nostalgic, Excited, Deco, Seize your day, Inspire me and Serene. The bubbles are replaced by images of scenery. An AI-generated content image of a rainbow and snowy mountains is selected.

  • A rainbow over snowy mountain peaks. A note at the bottom reads AI-generated content.
  • An outdoor pool surrounded by decorations such as plants and wooden decor. A note at the bottom reads AI-generated content.
  • A sandy beach with many rocks and cliffs. A note at the bottom reads AI-generated content.
  • A peaceful lake with a boat on the water and mountains in the background. A note at the bottom reads AI-generated content.
  • A sunny room with many plants and windows. A note at the bottom reads AI-generated content.
  • An outdoor patio with a pool. A sunset against mountains in the background. A note at the bottom reads AI-generated content.
  • A snowy mountain peak with fireworks and smoke coming out from the top. A note at the bottom reads AI-generated content.
  • A peaceful marsh with plants in the water. Mountains are in the background. A note at the bottom reads AI-generated content.
  • An elaborate cathedral with bright fireworks lighting up the night sky. A note at the bottom reads AI-generated content.
  • A series of mountains with green trees. A note at the bottom reads AI-generated content.
  • A still lake with snowy mountains in the background. A note at the bottom reads AI-generated content.

* Supported models may vary depending on the feature.

* Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

* Image simulated for illustrative purposes. Sequences shortened and simulated. Actual UI may be different.

  1. Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo & BINGE not available for use in Very Remote regions of Australia. Tizen OS upgrades will be provided for 7 years, starting from release year 2025.
  2. AI Processor: Micro RGB AI Engine Pro applies to R95H.
  3. Samsung Knox Security: Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.
  4. Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection. Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.
  5. Micro RGB AI Engine Pro: Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode. Compared to NQ4 AI Gen3 processor
  6. AI Picture, AI Sound, AI Optimization: Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
  7. AI Soccer Mode Pro: AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use.
  8. AI Sound Controller Pro: Feature availability and performance may vary depending on the content viewed and the apps used.
  9. AI Gaming Optimiser: The videos were generated with the assistance of AI tools. Feature availability varies according to console and PC games. Experience and performance may vary according to several factors including type of content, graphics processing unit, network connection speed and format.
  10. Generative Wallpaper: Requires internet connection and Samsung Account. Number of daily attempts may be limited. This feature is not supported on OLED models.