Brand Identity

Brand Identity

The story of
Samsung brand

The story of Samsung brand

In the lobby area of Samsung Seoul R&D Campus, there is a bookshelf, stairs, and art pieces hanging from the ceiling. In the lobby area of Samsung Seoul R&D Campus, there is a bookshelf, stairs, and art pieces hanging from the ceiling.

Who we are and what drives us

Brand Story

Who we are

There are a man and woman looking at the screens showing fast moving lights There are a man and woman looking at the screens showing fast moving lights

Heritage

Where it all began

In a cupboard of black and white, there are old Samsung products such as a monitor, mobile phone, TV, radio, typewriter, and two refrigerators. In a cupboard of black and white, there are old Samsung products such as a monitor, mobile phone, TV, radio, typewriter, and two refrigerators.

See how we express our unique spirit as the relentless pioneer

Logo

How we define ourselves

There's Samsung lettermark on Suwon Digital Campus Central Gate. There's Samsung lettermark on Suwon Digital Campus Central Gate.

Color & Typography

How we express ourselves

From the left side of image, there are vertical stripes of Samsung blue, black, white, and illustrative colors of Samsung. Next the stripes of colors, AaBbCc is written in black square. From the left side of image, there are vertical stripes of Samsung blue, black, white, and illustrative colors of Samsung. Next the stripes of colors, AaBbCc is written in black square.

Sound

Wherever you meet us

There are neon-colored square bars stacked up in 6 columns. There are neon-colored square bars stacked up in 6 columns.