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The view zooms through curving structures like glaciers that are blue tinged with yellow. The view arrives at a fantastic field of pink and orange grass and bushes. Cut to an aerial view of clouds and waves. The clouds partly clear up to reveal an otherworldly blue landscape with fog and swirls.

Samsung Vision AI transforms screens into
intelligent solutions that enrich everyday life.
We’re redefining what screens can do — simplifying,
enhancing and empowering your daily experiences.

Foundation of Samsung
Vision AI

  • One UI Tizen

    Seamless and personalized user experience, latest entertainment and 7 years of OS upgrades.

    A TV screen displays apps, services and streaming options available with Samsung One UI Tizen.

  • AI Processor

    Fast, intelligent AI processor enhances picture, sound and daily life with AI features.

    Samsung NQ8 AI Gen3 Processor chip.

  • Samsung
    Knox Security

    Your privacy, secured. A dedicated solution that protects both privacy and security.

    The Samsung Knox Security logo, which resembles a shield.
Enjoy 7 years of
new TV experiences
for free
A metallic badge displaying ‘7 Years OS Upgrade for Free’ in bold text.
It’s your show

Personalized experiences

Samsung Vision AI Companion

Ask your companion anything

Getting help from an AI companion has never been more visualized and comprehensive with multiple AI agents—whether it’s questions about a scene now playing, recommending what to wear for trending clothing styles, or finding the perfect taco spot nearby. Responses come instantly with related video/image options to choose from, making your discovery richer and more personalized than any other AI assistant on a big screen.

Samsung Vision AI is here logo clicks on a remote's Vision AI button. Features like Copilot, Generative Wallpaper, Perplexity and AI Mode appear on a TV displaying the Vision AI UI. As the microphone button is pressed, voice commands show. What was the final score? Find nearby delivery pizzerias.

Bixby

Effortless intelligence begins with a chat

Just say what’s on your mind. Whether you're curious about an actor, need a new show to watch, or want to dim the lights, your Samsung AI TV understands and responds naturally. Thanks to real-time contextual understanding, your TV responds with relevant, intelligent answers on the big screen—no typing, no menus, just natural conversations.

  • Woman sitting in living room asks "Recommend a good movie for me to watch tonight" into the TV remote. Bixby with Bixby logo answers "Here are some movie recommendations perfect..." on the large Samsung TV by displaying the answer along with movie recommendations based on The Last Link playing now.

    Generative Wallpaper

    What's your mood for
    the day?     What appeals to you?

    There's even a new way to visually express yourself. Every day, you can enter keywords into your TV that reflect your mood.
    With Generative Wallpaper, your TV will create stunning backgrounds that match those vibes.

    A woman is surrounded by bubbles with prompts like Party Mood, Lonely, Nature, Happy Holiday, Chill hour, Relax, Nostalgic, Excited, Deco, Seize your day, Inspire me and Serene. The bubbles are replaced by images of scenery. An AI-generated content image of a rainbow and snowy mountains is selected.

    A rainbow over snowy mountain peaks. A note at the bottom reads AI-generated content.
    • A rainbow over snowy mountain peaks. A note at the bottom reads AI-generated content.
    • An outdoor pool surrounded by decorations such as plants and wooden decor. A note at the bottom reads AI-generated content.
    • A sandy beach with many rocks and cliffs. A note at the bottom reads AI-generated content.
    • A peaceful lake with a boat on the water and mountains in the background. A note at the bottom reads AI-generated content.
    • A sunny room with many plants and windows. A note at the bottom reads AI-generated content.
    • An outdoor patio with a pool. A sunset against mountains in the background. A note at the bottom reads AI-generated content.
    • A snowy mountain peak with fireworks and smoke coming out from the top. A note at the bottom reads AI-generated content.
    • A peaceful marsh with plants in the water. Mountains are in the background. A note at the bottom reads AI-generated content.
    • A series of mountains with green trees. A note at the bottom reads AI-generated content.
    • A still lake with snowy mountains in the background. A note at the bottom reads AI-generated content.
    • Un lac immaculé avec des montagnes enneigées en arrière-plan. Une note au bas indique qu’il s’agit d’un contenu généré par l’IA.
    Upscale your every moment

    Front-row experiences

    AI Upscaling

    Samsung Vision AI makes your everyday content feel cinematic. AI Picture enhances resolution for breathtaking
    sharpness and detail. AI Sound fine-tunes the audio, delivering crystal-clear dialogue and immersive sound.
    AI Optimization intelligently adjusts settings to match your content and environment.

    A man and a boy play basketball. AI detects several points in the scene for upscaling. Waves of tiny diamonds appear from these points and sweep across the screen. The scene becomes clearer and more vivid. The view zooms out to reveal that it's a scene being played on a TV screen.

    Extraordinary together

    SmartThings

    Pet Care

    Samsung Vision AI enhances your everyday life by
    unlocking new SmartThings features. Stay connected to your loved ones with
    Pet Care, ensuring peace of mind even when you’re away.

    A woman is sitting in an outdoor location. She smiles as she looks down at her phone, viewing her pet at home.
    In a living room, a pet dog watches a scene of another dog biting a watermelon on a TV screen. SmartThings logo.

    Universal Gestures

    Samsung AI TVs also recognize Galaxy Watch's
    Universal Gestures for quick, easy use — like rotating the watch's bezel to scroll the TV screen, or making a fist to return to the previous screen.

    A woman controls a TV across the room with her Galaxy Watch. She gestures to press pause on a scene of a girl picking oranges.
    Four different shots of a user trying out Galaxy Watch Universal Gesture, including touching and looking at their watch.

    A TV appears with a vivid blue abstract landscape on screen. Four other TVs with vivid designs on screen appear, with two on either side of the original TV.

    Meet Vision AI in Samsung AI TVs

    * Samsung Vision AI features are available on 2025 Neo QLED, OLED, QLED (excluding Q6F model) and The Frame as of Q1 2025. Supported models may vary depending on the feature.

    * Global No.1 TV: Source –Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

    * Available functions and content may vary depending on the model, country/region and are subject to change without notice.

    * Image simulated for illustrative purposes. Sequences shortened and simulated. Actual UI may be different.

    1. One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be provided for up to 7 years, starting from release year. Please note that this upgrade does not cover the TV’s hardware performance, features or durability. Upgraded features may vary depending on the specifications and model. Requires internet connection. Data charges may apply.
    2. Samsung Knox Security: Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.
    3. Samsung Vision AI Companion: Feature available in certain regions and models. Availability and supported features may vary by region and watching conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognized. This feature provides AI-created content, with accuracy not guaranteed—please check results. Requires certain Bluetooth remote (TM2560E/TM2360E) (sold separately on some models). Feature accessible by the AI button, or by the Home button (long press) on the remote control without an AI button. Screen images are simulated for illustrative purposes. The images were generated with the assistance of AI tools.
    4. Bixby: Feature available in certain regions and models only. Feature available on terrestrial, cable, and Samsung TV Plus. Available sources and channels may vary by region. Voice commands recognize English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognized. Actor details are provided based on the metadata associated with the content you’re watching. This feature provides AI-created content. Accuracy not guaranteed. Please check results. Requires certain Bluetooth remote (TM2560E/TM2360E) (sold separately on some models). To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings). Screen images are simulated for illustrative purposes. The images were generated with the assistance of AI tools.
    5. Generative Wallpaper: The number of generation attempts allowed per day may be limited. The image depicted on the TV screen is AI-generated images created through the Generative Wallpaper function. This feature is not supported on OLED models. This feature is not supported in China.
    6. AI Picture, AI Sound, AI Optimization: Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
    7. Pet Care: Real-time streaming on mobile devices is supported on mobile devices with Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and 2025 Samsung TVs and later models. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings by same Samsung account to send and receive notifications.
    8. Universal Gestures: Available apps and services may vary and are subject to change without notice. Only supported on Galaxy Watch4 and later models, with Wear OS 5 and higher versions.