Samsung Ads Privacy Policy

We at Samsung Electronics Co., Ltd., along with our subsidiaries and affiliates (collectively, “Samsung ”) respect your concerns about privacy. This Privacy Policy applies to the information we collect through the Samsung Ads service (the “Service ”). The Service is designed to provide advertisements that are customized to users’ interests (“Customized Ads ”) on Samsung and third party devices, websites, and applications. This Privacy Policy supplements, and should be read in conjunction with, the Samsung Privacy Policy, available at https://www.samsung.com/us/account/privacy-policy , which provides additional information on Samsung’s privacy practices.

How Samsung Provides Customized Ads

The Service provides Customized Ads by using unique, randomized, non-persistent, and resettable device identifiers, known as “Advertising ID” on Samsung mobile devices and “PSID” on Samsung Smart TVs. You can reset your Advertising ID or PSID at any time through the Settings menu on your Samsung mobile device or Smart TV, as described in the “Your Choices ” section of this Privacy Policy.

The Service may deliver Customized Ads based on users’ demographic characteristics, preferences, choices, and interests by obtaining the following information:

    • device identifiers and device settings information (such as device manufacturer, model, OS version, IP address, Advertising IDs, device connection status, language, and carrier);

    • device usage and log information (such as a list of installed apps and app usage statistics); and

    • Samsung Smart TV viewership data (e.g., information about the networks, channels and websites visited, programs viewed, and amount of time spent viewing Smart TV content), for Smart TV users who have provided consent to the collection and use of such data.

Through the Service, we may collect information about your online activities over time and across Samsung and third party devices, apps, websites, and other online services to provide you with Customized Ads about products and services tailored to your individual interests. The data collected by Samsung to provide Customized Ads will be treated in accordance with Samsung’s Privacy Policy, which can be found at https://www.samsung.com/us/account/privacy-policy .

We may share certain information with our subsidiaries, affiliates, service providers, and business partners for the purpose of delivering Customized Ads to users. We do not authorize our service providers to use or disclose the information except as necessary to perform services on our behalf or to comply with legal requirements.

Your Choices

We offer you certain choices in connection with the personal information we obtain about you. You can opt out of receiving Customized Ads from the Service at any time by selecting the “Opt out of Ads Personalization ” option on your Samsung mobile device at Settings > Google > Ads . Additionally, you can opt out of receiving Customized Ads through Samsung Smart TV (called “Interest Based Advertisements ” on Smart TV) through your Smart TV settings menu at Menu > Support > Terms & Policy or Menu > Smart Hub > Terms & Policy.

You can also reset your Advertising ID or PSID at any time by selecting “Reset advertising ID ” or “Reset PSID ” on the Settings menu, described above, of your Samsung mobile device or Smart TV. If you reset the Advertising ID on your Samsung mobile device or the PSID on your Samsung Smart TV, any data collected and associated with your previous Advertising ID or PSID will no longer be used to deliver Customized Ads to you.

If you opt out of receiving Customized Ads, the Service will no longer use the information specified in this Privacy Policy to deliver Customized Ads to you. Please note, however, that opting out of Customized Ads may not prevent the delivery of all advertisements from Samsung, including tailored advertisements provided by other Samsung services (such as the Customization Service), if you have opted in to such services. Please visit the Settings menu in the applicable Samsung service for more information on how to opt out of such advertisements.

How to Contact Us

If you have specific questions or information requests about Samsung Ads, please contact us by sending an email to NAprivacy@sea.samsung.com .