Samsung Ads Privacy Notice

We at Samsung Electronics Co., Ltd., along with our subsidiaries and affiliates (collectively, “Samsung”) respect your concerns about privacy. This Privacy Notice applies to the information we collect through the Samsung Ads service (the “Service”). The Service is designed to provide advertisements that are customized to users’ interests (“Customized Ads”) on Samsung and third party devices, websites, and applications. This Privacy Notice supplements, and should be read in conjunction with, the Samsung Privacy Policy, available at https://www.samsung.com/us/account/privacy-policy, which provides additional information on Samsung’s privacy practices.

How Samsung Provides Customized Ads

The Service provides Customized Ads by using unique, randomized, non-persistent, and resettable device identifiers, known as “Advertising ID” on Samsung mobile devices and “PSID” on Samsung Smart TVs.

The Service may deliver Customized Ads based on users’ demographic characteristics, preferences, choices, and interests by obtaining the following information:

             •  device identifiers and device settings information (such as device manufacturer, model, OS version, IP address, Advertising IDs, device connection status, language, and carrier);

             •  device usage and log information (such as a list of installed apps and app usage statistics);  

             •  for Customization Service users who have opted in to receive Customized Ads, inferences drawn from the data collected by the Customization Service (e.g., behaviors and preferences) and location data; and

             •  for Samsung Smart TV users who have opted in to both Viewing Information Services and Interest-Based Advertising, TV viewership data (e.g., information about the networks, channels and websites visited, programs viewed, and amount of time spent viewing Smart TV content).

We also may obtain other behavioral and demographic data from trusted third-party data sources. We may collect and combine information about your online activities over time and across Samsung and third-party devices, apps, websites and online services to provide you with Customized Ads about products and services tailored to your individual interests.

We may share certain information with our subsidiaries, affiliates, service providers, and business partners for the purpose of delivering Customized Ads to users. We do not authorize our service providers to use or disclose the information except as necessary to perform services on our behalf or to comply with legal requirements.

Your Choices

We offer you certain choices in connection with the personal information we obtain about you, which may vary depending on the type of device you have and the wireless carrier you use.

How to Opt Out of Receiving Customized Ads

   • Samsung Mobile Device

   A. If your wireless carrier is Verizon or AT&T, you can opt out of receiving Customized Ads from the Service by selecting the “Opt out of Ads Personalization” option on your Samsung mobile device at Settings > Google > Ads.

   B. If you use a wireless carrier other than Verizon or AT&T, you can opt out of receiving Customized Ads from the Service by selecting the “Customized Ads” option on your Samsung mobile device at Settings > Biometrics and Security > Privacy >  Samsung Ads.

 The opt-out path described in Paragraph B is available only if the operating system on your Samsung mobile device is version 9.0.0 or later. Otherwise, follow the opt-out path described in Paragraph A.


  • Samsung Smart TV

  Additionally, you can opt out of receiving Customized Ads (called “Interest Based Advertisements” on Smart TV) through your Smart TV settings menu at Menu > Support > Terms & Policy or Menu > Smart Hub > Terms & Policy

  • Customization Service

If you are a Customization Service user, you can opt out of the Service’s use of your Customization Service data as follows: 

     - To change the Customization Service’s settings for all devices registered to your Samsung Account, go to: 

       Samsung mobile device/tablet
: Settings > Cloud and accounts > Accounts > Samsung account > Privacy > Customization Service > Customized ads and direct marketing

How to Reset your Advertising IDs

You can also reset your Advertising ID or PSID by selecting “Reset Advertising ID” or “Reset PSID” on the settings menu of your Samsung mobile device or Samsung Smart TV. 

  • Samsung Mobile Device

You can reset your Advertising ID by tapping on “Reset Advertising ID” on your Samsung mobile device at Settings > Google > Ads. 

   • Samsung Smart TV

You can reset your PSID by selecting “Reset PSID” on your Samsung Smart TV at Menu > Support > Terms & Policy or Menu > Smart Hub > Terms & Policy.

If you reset the Advertising ID on your Samsung mobile device or the PSID on your Samsung Smart TV, any data collected and associated with your previous Advertising ID or PSID will no longer be used by the Service to deliver Customized Ads to you. Please note that if you reset your Advertising ID or PSID, it may take some time for our systems to update your information due to technical reasons. Please also note that resetting your Advertising ID or PSID will not stop the delivery of Customized Ads t to your Samsung mobile device or Samsung Smart TV. To opt out of receiving Customized Ads on your Samsung mobile device or Samsung Smart TV, please adjust the settings on your device, as described in the How to Opt Out of Receiving Customized Ads section of this Privacy Notice. 

If you opt out of receiving Customized Ads, the Service will no longer use the information specified in this Privacy Notice to deliver Customized Ads to you. Please note, however, that opting out of Customized Ads may not prevent the delivery of all advertisements from Samsung, including tailored advertisements provided by other Samsung services. Please visit the settings menu on the applicable Samsung device or service for information on how to opt out of such advertisements.

How to Contact Us

If you have specific questions or information requests about Samsung Ads, please contact us by sending an email to NAprivacy@sea.samsung.com.