We at Samsung Electronics Co., Ltd., along with our subsidiaries and affiliates (collectively, “Samsung
”). The Service is designed to provide advertisements that are customized to users’ interests (“Customized Ads
, which provides additional information on Samsung’s privacy practices.
How Samsung Provides Customized Ads
The Service may deliver Customized Ads based on users’ demographic characteristics, preferences, choices, and interests by obtaining the following information:
• device identifiers and device settings information (such as device manufacturer, model, OS version, IP address, Advertising IDs, device connection status, language, and carrier);
• device usage and log information (such as a list of installed apps and app usage statistics); and
• Samsung Smart TV viewership data (e.g., information about the networks, channels and websites visited, programs viewed, and amount of time spent viewing Smart TV content), for Smart TV users who have provided consent to the collection and use of such data.
We may share certain information with our subsidiaries, affiliates, service providers, and business partners for the purpose of delivering Customized Ads to users. We do not authorize our service providers to use or disclose the information except as necessary to perform services on our behalf or to comply with legal requirements.
We offer you certain choices in connection with the personal information we obtain about you. You can opt out of receiving Customized Ads from the Service at any time by selecting the “Opt out of Ads Personalization ” option on your Samsung mobile device at Settings > Google > Ads . Additionally, you can opt out of receiving Customized Ads through Samsung Smart TV (called “Interest Based Advertisements ” on Smart TV) through your Smart TV settings menu at Menu > Support > Terms & Policy or Menu > Smart Hub > Terms & Policy.
You can also reset your Advertising ID or PSID at any time by selecting “Reset advertising ID ” or “Reset PSID ” on the Settings menu, described above, of your Samsung mobile device or Smart TV. If you reset the Advertising ID on your Samsung mobile device or the PSID on your Samsung Smart TV, any data collected and associated with your previous Advertising ID or PSID will no longer be used to deliver Customized Ads to you.
How to Contact Us
If you have specific questions or information requests about Samsung Ads, please contact us by sending an email to NAprivacy@sea.samsung.com .