Burt Brothers worked with Samsung, Premier Mounts and local solutions partner Revel Media Group on a new digital signage program that incorporates high-brightness dual-sided displays in the main store window, facing both outside and in from a single device. They also increased the frequency and variety of messaging with digital design, distribution and timing.
Burt Brothers worked with local digital signage solutions provider Revel Media Group, a Samsung partner, to both revise and expand its use of digital signage technology in its stores, starting with a primary location in downtown Salt Lake City.
Revel provides a steady flow of fresh motion graphics material that aligns with online and other marketing efforts by Burt Brothers. It also does technology and deployment work, and recommended a multitasking, dual-sided display as the optimal solution for reaching customers both inside and outside stores.
Additionally, Samsung worked with Premier Mounts to create a single-day, seamless installation of the display inside the storefront that had no negative impact on productivity or business flow.
Samsung markets an impossibly thin large-format LCD display, intended for window spaces, that has a super-bright 3,000-nit screen facing outside, and on its rear, a high-brightness 1,000-nit screen facing into the store.
The outside screen has the lighting power and engineering design to shine through even the glare of direct sunlight. The inside screen, while only a third as bright, is still substantially brighter than “regular” commercial displays, ensuring content can be easily viewed even when sunlight fills the reception and wait areas of stores.
The dual-sided design offers some key benefits:
- Putting screens in windows, facing outside, normally means the backside facing into businesses is a blank sheet of painted metal, or a wall of plastic and cables. With the dual-sided display, that otherwise dead visual space is used as a second screen, and even the cable for power is hidden away inside the thin mounting bracket, ensuring a clean look.
- Though super-thin, the engineering design of the dual-display unit has the built-in smarts to allow distinct messaging on each screen.
Burt Brothers is now running full-screen promotional offers and other messaging on the outside-facing screens, and different content with a split-screen layout inside for customers, who have more time to see and absorb messaging. Along with promotions, content includes video spots from tire vendors and helpful auto-related tutorial videos.