Unfold your world of culture and innovation
For our first collab, we’ve joined forces with FRAME, a homegrown brand that champions local youth culture, to curate a unique line of products that merges innovation with creativity to inspire a more sustainable world.
Drawing inspiration from the transformative innovation of Galaxy Z Flip4, this collab showcases the visionary endeavours of local artisans who remain steadfast in preserving and revitalising the rich heritage of the UAE.
Meet the Creators
See how their initiatives are challenging the norm,
by reinventing the form and function of the materials they use.
Designs inspired by UAE’s nature
Rania Elkalla, founder of Shell Homage has pioneered a biodegradable material made from discarded egg and nut shells to create a series of Galaxy Z Flip4 covers with colours inspired by UAE’s nature.
*A random colour cover will be included in the set
Al Hajar
Arabian Desert
Arabian Oryx
Azure
Desert Rose
Mangrove
Giving date seeds new purpose
Made in the Emirates, DateForm turns date seeds, a by-product of the date farming industry, into a world’s first date-seed based solid surface material to create a first-of-its-kind cover for Galaxy Z Flip4.
House of Artisans
Featuring the timeless art of Al-Sadu, a traditional weaving technique deeply rooted in the Bedouin culture, House of Artisans, an initiative of the Department of Culture and Tourism Abu Dhabi, has hand-woven a unique strap for the pouch that reflects the perfect blend of tradition and modernity.
INSOMNIA
Taking inspiration from the varied, intertwined shapes of desert dunes, Dubai-based designer Parisa Hossaini has transformed upcycled garments sourced in the UAE into a unique 27-patches phone pouch - all stitched by hand.
Upcycling fabrics with a touch of heritage
Nasir Nasrallah
The art of nature
An Emirati artist and author, Nasir Nasrallah is the founder of “Marsam Al Sahel” studio, a haven for artists to explore and debate art. For this project, Nasrallah paints a tribute to UAE’s nature with a cover design that features a symbolic palm tree, reflecting the concept of how art and culture germinate from nature’s fertile ground.