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Dubai Economy recognizes Samsung with the “Dubai Quality Global Award” for Business Excellence in Customer Service


The coveted award recognizes organizations that have excelled across business practices, services, and performance


Dubai, UAE – 1 July 2021 – Dubai Economy has honored Samsung Gulf Electronics with the coveted Dubai Quality Global Awards 2021 at the annual Business Excellence Awards that recognized the brand for maintaining the highest professional standards in organizational practices and performance.


Samsung Gulf Electronics was announced the category winner in the 2020 cycle of the Business Excellence Awards having exceeded the criteria in business practices, customer services, and performance. The announcement was made on June 28th under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.


HE Sami Al Qamzi, Director General, Dubai Economy, said: “Multinationals have a major role in the excellence journey in Dubai as the city has grown in prominence as global business hub and investment destination. The Dubai Quality Global Award reflects a recognition of the importance of multinational enterprise to Dubai and a resolve to ensure that all businesses and organisations in the emirate benchmark and share practices in providing the best services to their customers and the community. We congratulate Samsung Gulf for winning the Dubai Quality Global Award this year, and for their efforts in being aligned with the vision of Dubai in continuously improving competitiveness and growing sustainably.”


Mr. Seong Hyun Lee, President, Samsung Gulf Electronics, “Being recognized with the Dubai Quality Global Award is a distinct honor. I wish to place on record my sincere thanks to the Department of Economic Development for shortlisting and subsequently acknowledging us for our efforts to ensure the highest quality of customer service. Looking ahead, we will continue to uphold the highest standards of excellence in terms of services and performance, introducing world-class products that strengthen the UAE’s status as a technology and innovation hub.”

The award assess brands accordingly to the European Foundation for Quality Management (EFQM), where the level of excellence is classified according to a star system ranging from 3 to 7. The Dubai Economic Department comprehensively evaluated Samsung’s Customer Service Division in the areas of leadership, strategy, people, partnerships, and resources, with Samsung receiving the 6 star recognition under the Dubai Quality Global Awards. In addition, achievements were measured in four sub-criteria: customer results, people results, society results, and business results.


The Business Excellence Awards is a mainstay amongst the initiatives Dubai Economy has launched to promote quality and excellence as a catalyst for further growth and development throughout the business landscape. The event also makes invaluable contributions to the Government of Dubai’s long-term vision, encouraging global best practices’ adoption across the emirate and the UAE to elevate competitiveness and sustainability.




About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at