43 Inch The Serif LS01D QLED 4K 360 All Round Design Smart TV

White 43"
4.7 (63) QN43LS01DAFXZC

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43 Inch The Serif LS01D QLED 4K 360 All Round Design Smart TV
White 43"

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Highlights

The left side of the screen with the word Samsung's 'Non-Matte Display' shows The Serif displaying an artwork full of reflections. The right side of the screen with the words 'Matte Display' shows The Serif with the same painting that has no glare. A glare-free certified logo that Reflection Glare UGR < 10 Discomfort Glare UGR < 22 Disability Glare UGR < 34 from UL verified is under right side.

Matte Display

The Serif TV is shown in different positions With stand and Without stand in two different locations.

Detachable Stand

Various entertainment options are displayed on the Serif TV through Samsung Tizen OS.

Samsung Tizen OS

Features

Unconditionally Beautiful

Designed for every place, at every moment, from every angle1

Top 4 Features

360 All Round Design

360 All Round Design

Beautiful from every angle
Matte Display

Matte Display

Enjoy what's on, not the reflections
Detachable Stand

Detachable Stand

Beautiful anywhere, on the shelf or on the floor
Samsung Tizen OS

Samsung Tizen OS

Your favourite content in one place

Your home, beautiful possibilites

360 All Round Design

Enjoy the view of your TV from all angles.The Serif's entire design is beautiful from front-to-back and side-to-side, and can elegantly decorate any space.

The Serif is shown with and without the stand in various scenarios, demonstrating the versatility of 360 All Around Design. The Serif is shown with and without the stand in various scenarios, demonstrating the versatility of 360 All Around Design.

Minimal glare, maximum joy

Matte Display

Tired of distracting glare on your TV screen? The Serif's ground-breaking Matte Display absorbs reflections, so even in bright light you'll have a clear viewing experience.

Beautiful in every place

Detachable Stand

Place The Serif elegantly anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

The smart way to access your favourite content

Samsung Tizen OS

Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus and seamless cloud gaming with Gaming Hub. You can also manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings—all while Knox Security protects your privacy.2

Serif Design

Unique inspiration for your space

''I' Shape Design

Redefine your space with The Serif's distinct design. The TV's slim frame forms an iconic "I" profile when viewed from the side, making for an eye-catching statement piece.

Crafted by the Bouroullec brothers

Ronan & Erwan Bouroullec Design

Imagined by renowned designers Ronan and Erwan Bouroullec, The Serif is more than just a TV—it's a work of art.

Exclusive patterns for Ambient Mode

Created by Ronan & Erwan Bouroullec

The Bouroullec's exclusive patterns in Ambient Mode were inspired by objects in the world around us, such as a beautiful leaf and textured fabric.

Enjoy every moment with The Serif

Ambient Mode+

Instead of keeping The Serif blank and black when it's switched off, do more with your TV like displaying the day's weather, headlines, your pictures and more.

In a contemporary living space, The Serif TV cycles through different patterns on screen in Ambient Mode. In a contemporary living space, The Serif TV cycles through different patterns on screen in Ambient Mode.
In a contemporary living space, The Serif TV cycles through different patterns on screen in Ambient Mode. In a contemporary living space, The Serif TV cycles through different patterns on screen in Ambient Mode.

Usability

Simply connect your smart devices

SmartThings

Optimize your home devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub, you can enjoy a customized smart home with various SmartThings-compatible devices that simplify your day-to-day.3

A Wi-Fi symbol pops up above The Serif TV. Then the SmartThings logo appears on the screen of The Serif, followed by various icons over nearby household appliances and devices. Lines connect the SmartThings logo to icons of a TV, a robot vacuum, an air purifier, an air conditioner, an oven, a fridge, a washing machine and a light. A Wi-Fi symbol pops up above The Serif TV. Then the SmartThings logo appears on the screen of The Serif, followed by various icons over nearby household appliances and devices. Lines connect the SmartThings logo to icons of a TV, a robot vacuum, an air purifier, an air conditioner, an oven, a fridge, a washing machine and a light.
A Wi-Fi symbol pops up above The Serif TV. Then the SmartThings logo appears on the screen of The Serif, followed by various icons over nearby household appliances and devices. Lines connect the SmartThings logo to icons of a TV, a robot vacuum, an air purifier, an air conditioner, an oven, a fridge, a washing machine and a light. A Wi-Fi symbol pops up above The Serif TV. Then the SmartThings logo appears on the screen of The Serif, followed by various icons over nearby household appliances and devices. Lines connect the SmartThings logo to icons of a TV, a robot vacuum, an air purifier, an air conditioner, an oven, a fridge, a washing machine and a light.
A Wi-Fi symbol pops up above The Serif TV. Then the SmartThings logo appears on the screen of The Serif, followed by various icons over nearby household appliances and devices. Lines connect the SmartThings logo to icons of a TV, a robot vacuum, an air purifier, an air conditioner, an oven, a fridge, a washing machine and a light. A Wi-Fi symbol pops up above The Serif TV. Then the SmartThings logo appears on the screen of The Serif, followed by various icons over nearby household appliances and devices. Lines connect the SmartThings logo to icons of a TV, a robot vacuum, an air purifier, an air conditioner, an oven, a fridge, a washing machine and a light.

Manage your daily activities and lifestyle

Samsung Daily+

Balance your daily activities and lifestyle from the comfort of your TV. Through Samsung Tizen OS’s open app ecosystem, the Daily+ lifestyle hub gives you access to various apps and services, including SmartThings, Samsung Health, ConnecTime, Workspace and more.

The Serif TV displays the Samsung Daily+ menu with various lifestyle apps like SmartThings, Samsung Health, Dr.Tail, HealthTap, Flexit, ConnecTime and Workspace. Menu scrolls down to show more options organized under each app. The Serif TV displays the Samsung Daily+ menu with various lifestyle apps like SmartThings, Samsung Health, Dr.Tail, HealthTap, Flexit, ConnecTime and Workspace. Menu scrolls down to show more options organized under each app.
The Serif TV displays the Samsung Daily+ menu with various lifestyle apps like SmartThings, Samsung Health, Dr.Tail, HealthTap, Flexit, ConnecTime and Workspace. Menu scrolls down to show more options organized under each app. The Serif TV displays the Samsung Daily+ menu with various lifestyle apps like SmartThings, Samsung Health, Dr.Tail, HealthTap, Flexit, ConnecTime and Workspace. Menu scrolls down to show more options organized under each app.
The Serif TV displays the Samsung Daily+ menu with various lifestyle apps like SmartThings, Samsung Health, Dr.Tail, HealthTap, Flexit, ConnecTime and Workspace. Menu scrolls down to show more options organized under each app. The Serif TV displays the Samsung Daily+ menu with various lifestyle apps like SmartThings, Samsung Health, Dr.Tail, HealthTap, Flexit, ConnecTime and Workspace. Menu scrolls down to show more options organized under each app.

Apple Airplay

With AirPlay built in to The Serif, you can simply stream the movies and shows on your device to the TV screen. 4

A woman is working out with The Serif's Multi View function to see her image and a trainer's demonstration side-by-side.

Multi View

Watch what's on your TV and mobile device on the same screen at the same time. Simply connect your phone to the TV and mirror it onto the big screen as a separate window. You can also enjoy optimized multi-tasking and watch content simultaneously. 5

Back and front views of the SolarCell Remote with a ray of light.

SolarCell Remote

With a solar panel on its back for charging, you no longer need to use disposable batteries with the SolarCell Remote.6

QLED Technology

Upscale content into a 4K experience

4K AI Upscaling

Our 4K AI Upscaling technology transforms content into near 4K resolution.7

See the world in bright, vibrant colours

100% Color Volume & HDR 10+

With 100% Colour Volume, Quantum Dot technology takes light and turns it into breathtaking colours that stay accurate through various levels of brightness. Meanwhile, the dynamic tone mapping of HDR 10+ creates deep blacks, vibrant imagery and details that always shine through. 8

Intelligent picture optimized for your eyes

EyeComfort Mode

Samsung’s unique EyeComfort Mode automatically adjusts your display's brightness and colours according to the time of day. After sunset, the screen settings are softer on your eyes. 9