Pure Picture in all conditions

A Key Visual for Q Picture page. An Image shows flowers of various colors such as red and green in Samsung’s New QLED TV look vivid and alive.

A billion colours and intricate details. All powered by our amazing Quantum dot technology.


Over a billion shades of color

Q Colour

We took the simple process of turning light into colour, and made it something truly special with our ground-breaking Quantum dot technology. By adding light into the mixture, we made a billion colours possible with a colour volume of 100%.*

A animated image of natural scenery to explain Q Color. As the color volume goes up from 70% to 100%, various colors look more vibrant and clear.

So, what exactly
is colour volume?

By definition, it’s an index of how well colours are reproduced in richness and accuracy. It’s like raising the volume on your stereo and getting full surround sound. With higher colour volume, you get a wider, more diverse range of colour. Samsung QLED gives it all: 100% colour volume. *

A background image shows day to night in one image from left to right and shows color volume 100% graphics, representing Samsung QLED TV shows color volume 100% in day and night.

And why is it so important?

Different lighting, room décor, and varying amounts of sunlight impact the TV surroundings. What if you could see colours as they are in real life? That’s where 100% colour volume comes in. Great details in any light. That’s Samsung QLED. *

It begins with
Quantum dots

Developed exclusively by Samsung, the world's first cadmium-free Quantum dots are the nano-sized particles that turn light into the brilliant billion colours you see on QLED TVs. The Samsung QLED is composed of inorganic materials which provide consistently bright, vivid image quality that lasts.

The Samsung QLED TV is seen from the side. And  Quantum dots of various color flows out from TV screen. And the text “Quantum Dot” is overlaid on the dots.
As the time changes from day to night, the view of the Earth from space in the Samsung QLED TV remains crisp and clear.

At any time,
in any light

Q Contrast

True blacks minimize glare from external light sources. This allows you to see the details in the darkest scenes, regardless of the level of light in the room.

Infographics of key Q contrast technology : Ultra Black Elite and Direct Full Array Elite.

beyond the

Q HDR Elite
(powered by HDR 10+)

With dark scenes and shadows, it can be difficult to see exactly what is on the screen. Q HDR was created by our combination of expertise and HDR10+ technology to give you a wide range of brightness and contrasts to bring the picture nuances to life.

A faint image of an astronaut in a spaceship with a white background becomes more clear and lifelike in the Samsung QLED TV.

A closer look at HDR 10+

With HDR 10+, images are individually processed scene by scene for optimized visuals with dynamic tone mapping. That means you get rich colours, deep contrasts, and simply spectacular picture quality for every scene you watch. It allows you to see what the content producers intended for you to see.

A Thumbnail image for A HDR 10+ demo video, showing a car racer on the TV screen.

Picture quality that lasts

Samsung QLED is composed of inorganic materials that provide consistently bright and vivid image quality that lasts.

On the left is an OLED TV and on the right a QLED TV, both showing the same image of a spaceship. The HD logo on the left OLED TV looks blurred due to screen burn-in.

What is Burn-in? Burn-in is a permanent defect in areas of a TV display that can be caused by cumulative effects of displaying the same image or scene
for long periods of time, sometimes even as little as one hour. Burn-In Free for life, Guaranteed.**

Behind every spectacular
picture is an engine

Q Engine

Did you know there’s an engine in the new 2018 QLED? It’s one powerful innovation taking you on a breathtaking experience with over a billion shades of colour. Discover Q Engine, bringing you 100% of the colours you see in real life. *

Image of the Q Engine, equipped in the Samsung QLED TV, lighting up as it starts to run.

Really get
into your game

Enter the brilliance of a virtual gaming world created by QLED. Dive into fast and dynamic games with low input lag, and marvel at the elevated gaming experience.

A scene from a FPS game. A solider is about to shooting gun to target. It looks real and dynamic.

Super BIG TV,
See the BIGGER Picture

QLED Big Screen TV takes on-screen entertainment to a whole new level of immersion with breathtaking cinematic experiences. See every scene come to life in front of your very eyes with vivid colours and immaculate details.

A motion that explains Samsung QLED’s big screen benefit. A scene is firstly shown in a small screen as a soccer player strikes a crucial goal during the game, barely see the crucial scene. TV screen expands to show a truly immersive viewing experience in a bigger screen.

* QLED TVs have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume. (DCI-P3) 100% colour volume according to DCI-P3 colour space tested by Verband Deutscher Elektrotechniker (VDE Germany) ID.40045577.December 2016
* QLED TV : Samsung QLED is Quantum dot based TV.
* The peak brightness may vary depending on the model and size of the TV.
* The certification may vary by model.
* What is Burn-in?
Burn-in is a permanent defect in areas of a TV display that can be caused by cumulative effects of displaying the same image or scene for long periods of time, sometimes even as little as one hour. ** In the event of burn-in from normal consumer use, Samsung Customer Service (1-800-726-7864) will either repair or replace at its option the 2017 QLED TV with a similar model. This guarantee requires a valid serial number, valid picture proof of burn-in, and product registration on Samsung.com starting from May 1st, 2017. Does not cover fraudulent claims or claims of burn-in resulting from negligence or improper use of TV. Repair or replacement typically occurs within 2-3 weeks but could take longer.
* Images are simulated and for illustration purposes only. The appearance and design specifications which is not affecting to product performance are subject to change without notice
* Please refer to the product detail page for each model.