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Sycuan Casino Resort optimizes promotions with Samsung digital signage Sycuan Casino Resort optimizes promotions with Samsung digital signage

Sycuan Casino Resort optimizes promotions with Samsung digital signage

Sycuan Casino Resort optimizes promotions with Samsung digital signage

Sycuan Casino Resort, located just 30 minutes outside downtown San Diego, boasts world class accommodations, entertainment and gaming in the largest nonsmoking gaming casino floor in California.

Sycuan recently received a coveted Four Diamond designation from the American Automobile Association (AAA).

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The Challenge:
Keeping Pace With Promotional Needs

San Diego’s popular Sycuan Casino Resort wanted to drive revenue by always having timely and relevant promotional messaging around the property, but was restricted by costly static signage that could take days or weeks to plan and then produce, ship and put in place.

 

Casino resorts trade heavily on excitement — creating multisensory sight and sound experiences that encourage guests to stay, play and enjoy themselves.

 

Relevance and immediacy are important, and San Diego’s Sycuan Casino Resort was struggling to keep pace with all the promotions, events and activities around its property when using conventional backlit, printed vinyl posters. Between planning, production, printing, shipping and installation, it could easily take weeks to update promotional posters around the property. All said, a set of newly printed pieces could cost thousands of dollars.

 

Reducing those long timelines and excessive production costs was important, but the broader goal for Sycuan was to find a way to put resort promotions in the moment for its guests. Instead of planning weeks out, Sycuan’s promotions team needed a way to guide guests to events that were underway or forthcoming, create instant excitement about winners, and stream live video from performances and sporting events happening around the property.

 

A digital signage network was already in place on the property, but was underutilized. A major resort expansion, budgeted at more than $225 million, presented an opportunity to rethink and broaden the network. The expansion, completed in March 2019, added 500,000 square feet of space, including new gaming areas and a 12-story luxury hotel tower with more than 300 guest rooms.

 

“We wanted to make an experience that was a little bit different from what you would get if you went to another casino hotel in southern California,” explains Pat Tinklenberg, the VP of information technology at Sycuan. “For us, this was about providing a new experience to our guests.”

The Solution:
Vibrant Screens and Hyper-Relevant Messaging

A diverse digital signage network installed across the resort property — from single screens to high impact video walls — is now updated in real time, and tied directly to upcoming events and attractions at Sycuan. The network was introduced as part of a major expansion of the resort.

 

Sycuan worked with the Samsung resellers and integrators at IES Com