As the new year begins, we reflect and set small resolutions for better days ahead.
We want to run again, eat healthier at home, and make progress in our own growth.

This campaign focuses on those everyday moments.
Samsung aims to be your companion—helping you build steady routines, make healthier choices easier, and begin again with confidence.
When motivation fades, we help you regain rhythm and turn small efforts into lasting habits.
Your story continues this year, and Samsung is by your side.

A woman in casual athletic wear runs through a city while wearing a Galaxy Watch8 and holding a Galaxy Z Fold7. Circular lines and sparkle icons appear around the watch. Around her, illustrated icons such as winged running shoes, a medal, a tree, and a running figure surround her, along with a long curved line wrapping around her as a decorative element. On the right side of the scene, two product cards display the Galaxy Z Fold7 and Galaxy Watch8. A woman in casual athletic wear runs through a city while wearing a Galaxy Watch8 and holding a Galaxy Z Fold7. Circular lines and sparkle icons appear around the watch. Around her, illustrated icons such as winged running shoes, a medal, a tree, and a running figure surround her, along with a long curved line wrapping around her as a decorative element. On the right side of the scene, two product cards display the Galaxy Z Fold7 and Galaxy Watch8.

For your perfect pace

Smart coaching for your every step


The back view of a man sitting at a desk is shown as he works on charts using a Galaxy Tab S11 Ultra with an S Pen. In front of him on the desk is a Smart Monitor M9, which displays the same charts along with a video conference screen showing multiple participants. Papers are scattered on the desk, and around the monitor are illustrated elements including a long curved line, money icons, a rising rocket icon, and a sun icon. On the right side, two product cards feature the Smart Monitor M9 and the Galaxy Tab S11 Ultra with S Pen. The back view of a man sitting at a desk is shown as he works on charts using a Galaxy Tab S11 Ultra with an S Pen. In front of him on the desk is a Smart Monitor M9, which displays the same charts along with a video conference screen showing multiple participants. Papers are scattered on the desk, and around the monitor are illustrated elements including a long curved line, money icons, a rising rocket icon, and a sun icon. On the right side, two product cards feature the Smart Monitor M9 and the Galaxy Tab S11 Ultra with S Pen.

For smarter workdays

Boost productivity in every task


A father and son cook together with The Frame Pro mounted on the wall displaying a recipe. Nearby, the Bespoke AI Refrigerator shows ingredient and recipe images on its door screen. Illustration icons of chef hats and neckties appear on the father and son, and additional illustrated elements such as sparkles, various vegetable icons, and soft curved lines surround them. On the right side of the scene, two product cards display the Bespoke AI Refrigerator and The Frame Pro. A father and son cook together with The Frame Pro mounted on the wall displaying a recipe. Nearby, the Bespoke AI Refrigerator shows ingredient and recipe images on its door screen. Illustration icons of chef hats and neckties appear on the father and son, and additional illustrated elements such as sparkles, various vegetable icons, and soft curved lines surround them. On the right side of the scene, two product cards display the Bespoke AI Refrigerator and The Frame Pro.

For everyday freshness

Bring healthier choices to life



Explore more to elevate your new year

Build your everyday wellness

Galaxy S25

Buy now

Galaxy Watch Ultra

Buy now

Galaxy Watch8 Classic

Buy now

Galaxy Buds3 Pro

Buy now

Productivity that fits your space

Galaxy Book5 Pro 360

Buy now

Odyssey OLED G8

Buy now

Galaxy Tab S11 Ultra

Buy now

Galaxy S25 Ultra

Buy now

Bring healthy comfort to
your home

OLED

Buy now

Bespoke AI Combo

Buy now

Bespoke AI Oven

Buy now

Bespoke AI Jet Ultra

Buy now

Start the new year with upgrade

Trade in, step into new Galaxy

On a beige background with soft decorative lines and dots, a Galaxy Z Fold7 is positioned in the front left, and the older device is placed behind it on the right side. On a beige background with soft decorative lines and dots, a Galaxy Z Fold7 is positioned in the front left, and the older device is placed behind it on the right side.
Learn more

We've got you with
convenient care

On a beige background with soft decorative lines and dots, a OLED is positioned in the front left, and the older device is placed behind it on the right side. On a beige background with soft decorative lines and dots, a OLED is positioned in the front left, and the older device is placed behind it on the right side.
Learn more

Elevate your smarter home

On a beige background with soft decorative lines and dots, a Bespoke AI Laundry is positioned in the front left, and the older device is placed behind it on the right side. On a beige background with soft decorative lines and dots, a Bespoke AI Laundry is positioned in the front left, and the older device is placed behind it on the right side.
Learn more

Frequently Asked Questions

  • What is the New year, New you campaign, and why should I shop on Samsung.com?

    New year, New you is a campaign for anyone who wants to build small but steady habits for the new year.
    We’ll show you the ways to stay motivated and cared for as your resolutions become reality with Samsung.
    You can also check out product recommendations tailored just for you.

    Plus, shop on Samsung.com and get these exclusive benefits:

    - Samsung Rewards: Earn points whenever you make a purchase on Samsung.com and the Shop Samsung app.
    - Samsung Care+: Certified care by Samsung experts.
    - In-store pickup and fast shipping: Sign in/ Sign up for free next day delivery.

    Don’t miss out on this chance to start the new year smarter and more efficiently with Samsung.

  • Before running, check the daily Now Brief at a glance on your Galaxy Z Fold7
    You can check whether you slept well, whether the weather is good for running, and other daily conditions.
    Set up a running plan* according to your condition. Train at your own pace and make steady progress with Galaxy Watch8 ’s Running Coach program tailored to you.

    Disclaimer: * Available for outdoor running only; requires at least 12 minutes of running with GPS on and initial setup. Galaxy AI features track data and require compatible Samsung Galaxy phone, Samsung Health app and Samsung account.

  • Are you working on a challenging project? If you have any questions, just ask to your Smart Monitor Samsung Vision AI and the monitor will gather relevant resources and insights for you.

    You can also visualize your ideas from charts to mockups in seconds using Drawing Assist1 on Galaxy Tab S11 Ultra , and share them with your team. During the meeting, it can even automatically take notes, finding the keywords with Transcript Assist

    Disclaimer:1 Drawing Assist feature requires a network connection and Samsung account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

  • With the Bespoke AI Refrigerator, you no longer have to worry about what’s for dinner.
    AI Vision Inside recognizes the ingredients in your refrigerator and suggests dishes you can make.
    Not sure how to cook? Just pick a dish and tell your The Frame Pro TV TV with Click to Search.
    The TV will find the recipe and related content for you and show it on the big screen.
    Dinner prep becomes much easier and more fun!

  • The Samsung Trade-In Program allows customers to trade in an eligible device and receive an instant trade-in credit toward the purchase of a new qualifying Galaxy device. The instant trade-in credit for trading in a smartphone or a tablet applies only to New Samsung Devices. View the Samsung Trade-In Program Terms and Conditions for more information.

  • Join Samsung Rewards and earn points on every purchase on Samsung.com or Samsung Shop App. Redeem your points for cash discounts on the latest tech when you buy on Samsung.com or Samsung Shop App

*Lifestyle KV images were generated using AI.
*All images and on-screen contents simulated for illustrative purposes only. Actual UI may vary depending on software version, model, region, and other factors.
*Product availability may vary by country and region.