Samsung AI TVs offer a range of benefits that turn everyday viewing into a smarter, more immersive experience.
These advanced displays use artificial intelligence to automatically optimize picture and sound quality. Beyond visuals and audio, Samsung AI TVs do more than just display content — they enhance what you watch, streamline your interactions with technology, and make these smoother and more intuitive. Whether you’re relaxing with a show or managing your smart home, AI TVs bring new levels of intelligence and enjoyment to your entertainment space.²
What makes Samsung AI TVs stand out?
Samsung AI TVs are truly exceptional, thanks to the remarkable processing power of their advanced AI processors.³ These processors serve as the brain of the TV, driving the intelligent features that elevate your viewing experience. From picture quality to sound and brightness, they orchestrate every element to deliver a seamless and immersive performance.
Supporting this experience is the innovative One UI Tizen OS,⁴ which enables everything to run smoothly and intelligently. With OS updates supported for up to 7 years, Samsung AI TVs stay ahead of the curve — equipped with the latest AI features and enhancements. And with Samsung Knox Security⁵ applying multi-layered protection, your personal data remains secure. So you can enjoy every AI-powered experience with complete peace of mind.
At the heart of Samsung AI TVs is this transformative technology, which makes your entertainment smarter, more immersive and more intuitive than ever. With Samsung's AI innovation, your TV doesn’t just play content — it brings it vividly to life.
Ask your TV anything
Ask your TV anything through AI-enhanced conversation on your TV. Discover your next personalized movie recommendation, your next DIY project, an itinerary for your upcoming road trip, and so much more. With seamless access to AI picture and sound features, AI-powered experiences like Live Translate⁷ and Generative Wallpaper,⁸ and AI agents from Copilot and Perplexity, you can do it all from your TV – all in one place.
How do Samsung AI TVs deliver great picture quality?
Samsung AI TVs deliver exceptional picture quality thanks to the powerful processors at their core. These smart chips work quietly behind the scenes, analyzing every frame to ensure what you see is sharp, vibrant and true to life.
One of the key ways AI enhances visuals is through AI upscaling. This feature improves lower-resolution content by intelligently refining individual objects and textures in real time. AI also enables motion smoothing, brightness control and dynamic scene adjustments — allowing the TV to adapt automatically to what you're watching, from fast-paced action to dimly lit dramas.
To complement this, AI motion enhancement features, such as AI Motion Enhancer Pro on the Samsung QN90F TV, help deliver smooth motion during fast-paced sports scenes. In ball sports, for example, accurately tracking the ball is crucial. With real-time motion detection powered by AI, this Samsung model captures movement with crystal-clear precision — delivering a seamless, uninterrupted viewing experience
What is AI upscaling?
AI upscaling is an advanced technology that uses AI to automatically analyze and enhance the resolution of an image or video — reducing noise, refining details, and improving contrast and color for a more visually striking picture.
This technology is particularly beneficial on Neo QLED 4K
and 8K TVs, such as Samsung OLED, QLED, and Neo QLED 4K and 8K TVs, because it can make low-resolution content appear more detailed and vivid, even if it wasn't filmed that way.
Since upscaling is a common AI feature, it is important to choose a TV with upscaling technology that meets your expectations and delivers top-tier performance. With that in mind, Samsung's AI upscaling⁹ offered on the NQ8 AI Gen3 Processor delivers high precision and efficiency, powered by up to 768 neural networks that analyze and optimize visuals based on the type of content.
How do Samsung AI TVs make motion look smoother?
Samsung AI TVs make motion look smoother through motion enhancement — a technique that intelligently adds frames between existing ones to make fast-moving objects appear more natural.
On several Samsung AI TVs, AI Motion Enhancer and AI Motion Enhancer Pro help maintain visual clarity by accurately capturing ball movements, even when the ball is as small as a baseball. Whether it’s rapid action or subtle motion, the screen remains vivid and fluid — keeping you fully immersed in the game.
Stellar Sound
How do Samsung AI TVs produce exceptional sound quality?
Samsung AI TVs deliver impressive sound quality by leveraging advanced processors that analyze and optimize audio in real time. These intelligent chips work continuously behind the scenes, adjusting volume levels, enhancing speech clarity and balancing background effects to create a rich, immersive listening experience. The result is a lifelike soundscape that draws you deeper into scenes.
How do Samsung AI TVs deliver great picture quality?
Samsung AI TVs redefine connectivity by becoming more responsive and integrated into our daily lives. As platforms like SmartThings¹⁰ incorporate AI, TVs transform into proactive companions for the home.
This evolution also introduces connectivity with compatible wearables and IoT devices, unlocking fresh functionality. For instance, Samsung AI TVs can be paired with Galaxy Watch smartwatches for more intuitive control. On certain models, users can navigate menus, scroll through content, or return to previous screens using simple wrist gestures — no remote required. Over time, the AI recognizes and responds to individual movement patterns, making interaction smoother and more intuitive with each use.¹¹
Connectivity on Samsung AI TVs also extends to thoughtful features like Pet Care. When you're away from home, your TV can detect sounds from your pet through its built-in microphone, send notifications to your device and enable you to play calming content your pet enjoys — helping soothe anxiety and maintain comfort, even in your absence.¹²
Personalized Experiences
What personalized experiences do Samsung AI TVs provide?
Samsung AI TVs aren’t just about smarter entertainment — they’re designed to deliver personalized experiences that go far beyond traditional viewing.
For example, with Generative Wallpaper on select Samsung AI TVs, users can create custom images based on their preferences. By displaying these unique, high-quality visuals, the TV becomes more than a screen — it transforms into a personalized design element that reflects your style, enhances the ambiance, and seamlessly blends into your home decor.
Meet Vision AI in Samsung AI TVs
Neo QLED 8K
Unleash the full power of Samsung Vision AI
OLED
True blacks, bright whites, true-to-life colour
Neo QLED
Our most advanced TV experience
The Frame
Your Art Gallery on TV
QLED
Naturally bright with true-to-life colour
FAQ
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1. How do Samsung AI TVs safeguard user privacy and security?AI TVs come with robust built-in security features to protect your personal information and defend your TV against harmful attacks.
On Samsung AI TVs, Knox Security hepls protect that sensitive data like passwords and payment details are secure, connected devices are monitored and malicious activity is automatically blocked. Additionally, constant monitoring and updates are made to safeguard the TV and connected devices against the latest threats. -
2. How are Samsung AI TVs different from smart TVs?The main difference between Samsung AI TVs and Smart TVs is that AI TVs use artificial intelligence to enhance picture and sound quality, and to learn from user behavior to deliver personalized, user-centric services — building on the connectivity and app-based features that Smart TVs already provide.
Smart TVs focus primarily on convenience through advanced connectivity and access to internet-based TV apps. They offer features such as smartphone mirroring, IoT device connectivity, and remote-control operation via voice assistants. They can also provide optimized viewing experiences but rely mostly on preset settings.
On the other hand, Samsung AI TVs take entertainment to the next level by incorporating advanced AI processing to automatically optimize picture quality, sound and more, in real time. Additionally, these displays also deliver more advanced personalization, understand voice commands more accurately and integrate with IoT devices more seamlessly.
In other words, all Samsung AI TVs are Samung smart TVs, but not all Samung smart TVs are Samsung AI TVs. In essence, AI TVs go beyond smart experiences and continuously learn to deliver excellent performance that continues to improve over time. -
3. Are AI-related software updates provided on Samsung AI TVs?Yes, AI-related software updates are provided on Samsung AI TVs and will continue to be available over time — helping ongoing access to the latest features and enhancements.
1Samsung Vision AI and associated features vary by 2025 TV model (not available on Q6F, Crystal and select special models). Al Upscaling utilizes Al-based formulas. See individual TV model specifications for details.
2Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.
3Utilizes AI-Based formulas.
4One UI Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability. Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings app. The latest software is required. Based on model year; requires Internet connection.
5Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings app. The latest software is required.
6Samsung Vision AI, Vision AI Companion, Bixby and associated features vary by 2025 TV model. See individual TV model specifications for details. Bixby may record inputs and share queries with third-party AI providers. Requires Samsung Account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results. Copilot by Microsoft, Perplexity, and other Samsung Vision AI Companion services terms apply and may require account login. Free and subscription-based versions available. User interface subject to change without prior notice. Contextual answers only available on Samsung TV Plus, antenna, and select HDMI content. Generative Wallpaper not available on OLED TVs.
7Not all QLEDs have Live Translate. Works with antenna broadcast only. Available languages vary and may require download. Translation accuracy not guaranteed.
8Feature available in certain regions and models. Availability and supported features may vary by region and watching conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognized. This feature provides AI-created content, with accuracy not guaranteed—please check results. Requires certain Bluetooth remote (TM2560E/TM2360E) (sold separately on some models). Feature accessible by the AI button, or by the Home button (long press) on the remote control without an AI button. Screen images are simulated for illustrative purposes. The images were generated with the assistance of AI tools. The number of generation attempts is limited by user per day. Not available on OLED S95F, S90F, S85F.
9Utilizes AI-Based formulas. Resulting picture may vary based on source content.
10Available apps and services may vary and are subject to change without notice.
11Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.
12Each device must be signed in to same Samsung account and must have Wi-Fi. It only works when the TV is turned off. Utilizes AI-based formulas. Camera sold separately.
