Galaxy S21 series 5G Galaxy S21 series 5G

Epic. In every way.
Meet the all-new Galaxy.

Press Releases

Galaxy S21 Series 5G Press Release

Galaxy S21 Series 5G

Local Launch Press Announcement

Galaxy Buds Pro Press Release

Galaxy Buds Pro

Local Launch Press Announcement

Book your interview with Mr. Osman Albora

Book your interview
with Osman Albora

Senior Director - Mobile Division

Your Most Frequently Asked Questions

Answered by Osman Albora, Senior Director – Mobile Division
What is Samsung’s mobile strategy in 2021?
2020 was a year of change — but through it all, technology kept us connected. In 2021, our top priority is to bring the benefit of technology to more people. We introduced the most powerful and versatile flagship lineup ever at the Galaxy Unpacked. From the ultimate experience of super-intelligent, industry-leading pro-grade camera and video capabilities for S21 Ultra, to a core flagship experience available across the S21 Series, we look forward to offering amazing experiences at a greater value to our consumers. We will also help enrich our users’ lives and their everyday experiences through deeper and more enhanced collaborations with industry leaders, in order to open an exciting new era of mobile ecosystems and experiences beyond mobile, including seamless connections at home and even in the car.
What are your sales goals for the Galaxy S21 Series?
At the Galaxy Unpacked, we introduced the most powerful and versatile Galaxy experience yet. Early feedback from carriers and partners was fantastic, with many stating they are excited about the bold new design, advanced pro-grade camera, seamlessly integrated ecosystem experience and best-ever performance, at a great value. During this challenging time, our consumers need the latest innovations more than ever. We feel confident that the Galaxy S21 Series and its ecosystem devices such as Galaxy Buds Pro and Galaxy SmartTag will continue to drive category growth this year.
Samsung’s signature S Pen experience is now available with Galaxy S21 Ultra. What does this mean for the Note Series?
We are committed to innovating new mobile experiences that flow seamlessly and continuously to make our consumers’ lives easier and better. We’ve made the bold decision to expand the S Pen experience to Galaxy S21 Ultra, and plan to expand the S Pen experience across additional device categories in the future. We remain committed to providing the best mobile experience to our consumers and will continue to actively listen and consider consumer feedback in our product innovations.
Why did Samsung choose to remove wired headphones and in-box chargers for Galaxy S21?
We discovered that more and more Galaxy users are reusing accessories they already have and making sustainable choices in their daily lives to promote better recycling habits. To support our Galaxy community in this journey, we are transitioning to removal of the charger plug and earphones in our latest line of Galaxy smartphones. We believe that the gradual removal of charger plugs and earphones from our in-box device packaging can help address sustainable consumption issues and remove any pressure that consumers may feel towards continually receiving unnecessary charger accessories with new phones. We’ve also been implementing standardized USB-C type charging ports since 2017, so older chargers can still be compatible with our newest Galaxy models.
What audience is the Galaxy S21 Series targeted towards?
Galaxy S21 Series is built for those who want premium mobile innovations to capture and share their world. With a head-turning, iconic design, an epic pro-grade camera, a super smooth, immersive display and the most advanced processor ever in a Galaxy device, the Galaxy S21 Series offers unrivaled connectivity, power and performance. Galaxy S21 and Galaxy S21+ are for people who want to take and share high quality photos and videos, to enjoy a premium viewing experience, plus powerful connectivity no matter where you are. Galaxy S21 Ultra is the ultimate premium, cutting-edge smartphone that delivers top-of-the-line mobile innovations that bring you closer to the people and things that matter most. This device is available for people who want the best of the best and demand to be a step ahead, as can be proved by its groundbreaking features.