Brand

Reimagine a Better Planet

To help work towards a greener future

A hand-crafted bird made out of cardboard from Samsung's eco-packaging is flying over the vast forest with sunshine from high above the sky A hand-crafted bird made out of cardboard from Samsung's eco-packaging is flying over the vast forest with sunshine from high above the sky

We believe in working towards a better, greener tomorrow. A planet where energy comes from clean resources and is used sparingly. Where technology and innovation are used to solve environmental problems, not add to them. Where we all join together to act against climate change.

So, join us. We can do more together.
Starting today, let’s all reimagine a better, greener planet.

Let’s #ReimagineABetterPlanet

Discover Samsung’s Small World

Use the power of your imagination to create a planet that awaits us.

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Making of Small World.
Playset made from packaging.

At Samsung, we look at the world differently. We never see endpoints. Instead we see continuity, evolution and endless new beginnings.

Take a product box. A box’s life doesn’t end when it’s opened. In fact, its story is just beginning and, with a little thoughtfulness, you can give it new life and create a Small World where imagination can reside.

Whether it’s in our packaging or our products, our aim is to create more sustainable solutions for the people of today and the planet of tomorrow.
#ReimagineABetterPlanet

white cat sitting next to a ball of yarn and in front of small house made of cardboard and other eco-friendly packaging materials white cat sitting next to a ball of yarn and in front of small house made of cardboard and other eco-friendly packaging materials

Reduce. Reuse. Recycle.

We’ve created Samsung Eco-packaging. Made from corrugated cardboard, these specially designed product boxes transform into other useful items- giving a second life to package waste.

And as we develop future product releases, we search for innovative eco-conscious materials for packaging, discover new ways to minimize materials used and advance our product development processes.

Two Samsung Galaxy phones are displayed with a gray case and purple case, both made partly using recycled materials Two Samsung Galaxy phones are displayed with a gray case and purple case, both made partly using recycled materials

Building a circular economy

To use resources more efficiently, we are working to ensure that once a resource is used, it is recovered, recycled and reused.


We’ve collaborated with premium textile brand Kvadrat to create high-quality mobile accessories that promote upcycling and sustainable production methods. Even our Samsung Galaxy Buds Pro are made using 20% recycled post-consumer materials*.


*This material is recycled by Lotte Chemical Corporation and has been validated by UL International Trade and Development.

a Samsung Galaxy phone sits on a plastic holder next to a lamp emitting light a Samsung Galaxy phone sits on a plastic holder next to a lamp emitting light

Teaching old products new tricks

Extending product life cycles is a significant part of reducing electronic waste. Overseas in the US, the UK and Korea, Our Galaxy Upcycling at Home program* helps consumers repurpose their older Samsung Galaxy devices to create useful IoT tools. And our Bespoke refrigerators feature an adaptable, modular design that lets you update the look and function of your fridge as your lifestyle changes, rather than buy a whole new one.

* Galaxy Upcycling at Home - The beta service for Galaxy Upcycling at Home is available in the US, the UK and Korea only. Samsung Galaxy old device - Galaxy Upcycling at Home feature is available on all S, Note, and Z series released from 2018 (S9, Note9 or later) running Android 9 and above, by after insalling a software update via the SmartThings app. More devices will be supported in the future.

A hand is holding a Samsung Galaxy smartphone, with the SmartThings application. The smartphone screen shows the SmartThings platform's washing machine management functionality, with a screen depicting that the wash cycle is about one-fourth complete. The wash cycle displays "Cotton" as the load type. On the right, a Samsung washing machine is shown, with two blue dots signifying that the machine is connected to the Samsung Galaxy smartphone and the SmartThings applications. The washing machine emits a blue light and sits in a tidy room. A hand is holding a Samsung Galaxy smartphone, with the SmartThings application. The smartphone screen shows the SmartThings platform's washing machine management functionality, with a screen depicting that the wash cycle is about one-fourth complete. The wash cycle displays "Cotton" as the load type. On the right, a Samsung washing machine is shown, with two blue dots signifying that the machine is connected to the Samsung Galaxy smartphone and the SmartThings applications. The washing machine emits a blue light and sits in a tidy room.

Integrating whole-home energy conscious solutions

Take control of your energy use at home with SmartThings. SmartThings is compatible with thousands of smart products, giving you command over your devices . The app gives detailed, up-to-the-minute information of your connected device settings, allowing you to schedule start and stop times and even control them remotely, to help minimise unnecessary energy consumption.

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