More than just a TV

The opportunity to express yourself. In your space, your own unique way.

*Image simulated. The Frame studio stand and customisable frame sold separately. Power cables not shown.

Video starts with question "What defines your lifestyle? More than just a TV, the choices I make, make me who I am. What is your choice?" Faces of 6 people come out in order and in the last shot, a collage of all 6 people's faces appear on the screen. Video starts with question "What defines your lifestyle? More than just a TV, the choices I make, make me who I am. What is your choice?" Faces of 6 people come out in order and in the last shot, a collage of all 6 people's faces appear on the screen.

Which Lifestyle TV is right for you?

  • Uniqueness

  • Screen Size

  • Colour

  • Personal Art Gallery
  • 85"/75"/65"/55"/50"/
    43"/32"
  • Black (With Customisable Frame options*)
    *Customisable Frame sold separately.
  • Portable Smart Projector
  • 30"~100"
  • White
  • Unique Design TV
  • 65"/55"/43"
  • Cloud White
    Cotton Blue
  • Private Home Cinema
  • Up to 120" / 130"
  • White
  • Outdoor TV
  • 75"/65"/55"
  • Titan Black
  • Rotating Screen
  • 43"
  • Navy Blue
    Space White

* For more information, please check the detail page of each product.

The Frame

Make your own TV

Designed to look like a slim picture frame, you can access over 1,400 pieces of world-renowned artworks* on the Art Store* and enjoy them with our new Anti Glare Matte Display.*

The Frame is displaying a famous artwork on its screen. The Frame's Top 4 Features including Anti Glare Matte Display, Modern Frame Design, Customisable Frame, Art Mode are on display. A woman is sitting on a sofa enjoying a famous artwork displayed on The Frame. The Frame is displaying a famous artwork on its screen. The Frame's Top 4 Features including Anti Glare Matte Display, Modern Frame Design, Customisable Frame, Art Mode are on display. A woman is sitting on a sofa enjoying a famous artwork displayed on The Frame.
The Frame is placed on a stand displayed next to pictures on a wall. A corner of a customisable frame is on display and keeps changing its bezels.

*Image simulated for illustrative purposes. Customisable Frame, soundbar and stand sold separately. Cable not shown.

* Supplied with 20 artworks. Additional artworks available for purchase or via subscription. Internet connection required.
** Receive a complimentary 2-month Samsung Art Store subscription when you purchase a 2022 model Frame TV. Subscription must be redeemed by 30/06/2023. Customers must provide valid payment details upon registering and will be charged a subscription fee at the conclusion of the 2-month trial unless the subscription is cancelled earlier. Fees are subject to change. An internet connection and Samsung Account required. Customers must agree to Art Store T&Cs available https://www.samsung.com/us/rewards/terms-and-conditions/art-store/

The Freestyle

Unexpected joy everywhere

The Freestyle is everything you want in a projector and more. The 180 degree design gives you the flexibility to project your content to any surface. The premium 360 sound also makes it a delight to use as you enjoy all Smart TV features.*

The Freestyle is on display. All Round Design, Instant Setup, Premium 360 Sound, Smart TV Experience are introduced as The Freestyle's Top 4 features. The Freestyle is on display. All Round Design, Instant Setup, Premium 360 Sound, Smart TV Experience are introduced as The Freestyle's Top 4 features.
The Freestyle is projecting an image at a party with many people. A group of people are lying down projecting an image on the ceiling. The Freestyle rotates 180 degrees in the middle with a lot of hands alternating holding The Freestyle. 2 people are at an outdoor area projecting a movie via The Freestyle.

* Picture quality is dependent on environmental factors such as wall surface, room brightness, source quality and more. For best results, recommend projecting on a flat white or bright monotone wall in a dark room.
* Image simulated. Freestyle Battery Base sold separately. Cable not shown.

The Serif

Unconditionally Beautiful

With its signature ‘I’ profile, The Serif looks great from all angles so it will look beautiful anywhere in your home - with or without the detachable stand. Thanks to QLED and Anti Glare Matte Display technology, you can watch your favourite content in 4K resolution with minimal glare.

The Serif which is placed on a stand is on display. The Serif's Top 4 Features including 360 All round design, Matte Display, Detachable Stand, QLED Technology are on display. The Serif which is placed on a stand is on display. The Serif's Top 4 Features including 360 All round design, Matte Display, Detachable Stand, QLED Technology are on display.
The Serif is placed on a stand next to a table full of food. The Serif is placed on top of a table without a stand. The Serif is placed on a stand next to a chair. The Serif is placed on a stand facing a table.

* Image simulated. Power cable not shown.

The Premiere

Launch your private cinema in 4K triple laser

The Premiere brings theater-like quality entertainment to your home with the ultra-bright triple laser that expands up to 130 inches* and powerful room-filling sound. Enjoy a Smart TV experience in 4K resolution.

The Premiere is on display as it projects an image of the beach. The Premiere's Top 4 Features are introduced as Triple Laser Technology, Ultra Short Throw, Powerful Sound and Smart TV Experience. A woman is watching content projected by The Premiere as she sips wine on a chair. A content is displayed by The Premiere on a wall. The Premiere is on display as it projects an image of the beach. The Premiere's Top 4 Features are introduced as Triple Laser Technology, Ultra Short Throw, Powerful Sound and Smart TV Experience. A woman is watching content projected by The Premiere as she sips wine on a chair. A content is displayed by The Premiere on a wall.

* Images are simulated and for illustration purposes only. Premiere must be 23.8cm from the wall for a 130" screen (and at least 11.3cm otherwise). The laser projector can be projected on a flat white or bright monotone wall in a dark room without setting up an additional screen. For a more optimised experience, using a CLR screen dedicated to ultra short throw projector is recommended (sold separately).

The Terrace

Outdoor QLED experience, on the sunniest day

The Terrace brings indoor entertainment outdoors. Enjoy your TV outdoors with QLED picture technology and access to various content with a built-in Smart TV. *

The Terrace is installed on a wall at an outdoor area. The Terrace's Top 4 feature are introduced as Direct-sun Protection, Ultra Bright Picture Quality, Smart TV built-in and Weather-Resistant Durability. The Terrace installed on the wall and 2 people are watching a sports game outdoors. The Terrace is installed on a wall outdoors. The Terrace is installed on a wall at an outdoor area. The Terrace's Top 4 feature are introduced as Direct-sun Protection, Ultra Bright Picture Quality, Smart TV built-in and Weather-Resistant Durability. The Terrace installed on the wall and 2 people are watching a sports game outdoors. The Terrace is installed on a wall outdoors.

*Image simulated for illustrative purposes. Install undercover, protected from direct sunlight and severe weather. Soundbar sold separately.

The Sero

Mobile Entertainment, better on TV

The Sero rotates from landscape to portrait mode, so it’s perfect for watching your mobile content on the big screen.* See your mobile content in QLED and Matte Display technology which drastically reduces glare and enjoy The Sero's powerful 4.1ch 60-watt speakers.

The Sero is on display in portrait mode. Its Top 4 features are introduced as Mobile Optimised Screen, Matte Display, 4.1Ch Powerful Sound and QLED Technology. The Sero is on display in portrait mode. Its Top 4 features are introduced as Mobile Optimised Screen, Matte Display, 4.1Ch Powerful Sound and QLED Technology.
A man is streaming social media on his phone. The same image is mirrored on The Sero which is in portrait mode. The Sero, which is in landscape mode shows a car. Then it rotates to portrait mode and shows social media on its screen.

* Auto Rotation requires Samsung Galaxy Android 10 and above compatible device. Screen mirroring available on Android 6.0 / iOS 10 and above mobile devices.
Compatible iOS devices can only be mirrored to horizontal screen (vertical mirroring not available).

Accessorise your Lifestyle TVs.

Discover the accessories to match your TV and optimise your viewing experience.

* TV and accessories sold separately.