The Frame

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Elevate your space with a beautiful work of art

Browse through the artwork you love

The Frame Artwork Library (5,000+ artwork)

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* Artwork descriptions are only available in the languages provided by our partners to ensure that the artists' intentions are accurately conveyed.

Curate a personal art gallery and display it at home. With over 5,000 selections from world-famous artists and institutions in the Art Store, you can easily find the right pieces that complement your style.

TV when it's on.
Art when it's off.

Art Mode

When powered off, The Frame enters Art Mode, transforming the screen into a window to the world’s finest art. Enjoy a thoughtfully curated selection — including 370+ free pieces available each year — alongside works from renowned exhibitions, all from the comfort of your home.

The Frame TV mounted on a gallery-style wall at the center, displaying an impressionist-style painting. Logos of world-famous art institutions and brands are on each side of the TV. They include Magnum Photos, Liberty, Belvedere, TOILETPAPER, MoMA, Vogue, Disney, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, V&A, Tate, The Met and Centre Pompidou. The Frame TV mounted on a gallery-style wall at the center, displaying an impressionist-style painting. Logos of world-famous art institutions and brands are on each side of the TV. They include Magnum Photos, Liberty, Belvedere, TOILETPAPER, MoMA, Vogue, Disney, the Art Institute of Chicago, Art Basel, Museo Nacional del Prado, Musée d’Orsay, V&A, Tate, The Met and Centre Pompidou.
  • * Requires Wi-Fi and login to Samsung Account. Subscription is required to enjoy all the art from the Art Store.
  • * The monthly update timing for the 30 artworks may vary by region, and the number of free artworks is subject to change without prior notice.

Explore the world of art with 370+ free pieces annually

Art Store Streams

Discover a world-class collection of streaming art from Samsung, available for free. Enjoy 30 handpicked artworks curated by professionals and thoughtfully themed to bring new inspiration to your screen each month.

  • * Requires Wi-Fi and login to Samsung Account. Subscription is required to enjoy all the art from the Art Store.
  • * The monthly update timing for the 30 artworks may vary by region, and the number of free artworks is subject to change without prior notice.
The Frame TV displays an impressionist seaside painting, while artwork appears softly faded on both sides to suggest a gallery-style transition. A horizontal on-screen gallery bar along the bottom shows selectable artwork thumbnails and the title of the current piece. The Frame TV displays an impressionist seaside painting, while artwork appears softly faded on both sides to suggest a gallery-style transition. A horizontal on-screen gallery bar along the bottom shows selectable artwork thumbnails and the title of the current piece.
  • * Requires Wi-Fi and login to Samsung Account. Subscription is required to enjoy all the art from the Art Store.
  • * The monthly update timing for the 30 artworks may vary by region, and the number of free artworks is subject to change without prior notice.

Sign up for an Art Store membership

Step 1

Enter the Samsung Art Store on your TV.
Go to ‘My Art Store’ and select ‘Membership’.

Step 2

Select the plan you want.

Step 3

To check out, sign in or create a Samsung account.
You can pay online or make a mobile payment by scanning the QR code.

Get The Frame and its accessories

The Frame

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Installed on the wall of a living room, The Frame displays a peaceful scene of a seashore. Installed on the wall of a living room, The Frame displays a peaceful scene of a seashore.

Customisable Frame

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Different colour options for The Frame's outer bezel are displayed next to each other. Different colour options for The Frame's outer bezel are displayed next to each other.

Auto-rotating Stand

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The Auto-rotating Stand for Samsung TVs stands on the floor. The Auto-rotating Stand for Samsung TVs stands on the floor.

Frequently Asked Questions

  • How do I use the Samsung Art Store?

    You can access the Samsung Art Store from The Frame, Micro RGB, OLED and Neo QLED models as long as you have a network connection.
    The Samsung Art Store is a platform that lets you browse and select artwork to display on your Samsung TV. You can enjoy a curated stream of free art that's regularly updated. Or you can subscribe to gain access to all the available artwork and choose what to display. To use the Samsung Art Store, you must create an account and agree to the Smart Hub Terms of Use and Personal Information Collection Agreement, as well as the Samsung Art Store Service Terms of Use.

  • The Art Store Streams service in the Samsung Art Store provides a free stream of artwork to display on Samsung TVs. This service is available to anyone with access to the Samsung Art Store, regardless of whether they're subscribed to the Art Store or not.
    You get a stream of 30 pieces of art every month, curated from the 5,000+ available artworks in the Art Store. Each piece of art is displayed on screen for 5 minutes before being rotated out. The stream is updated every month based on a different theme, so you can always discover and enjoy new art.

    * Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

  • Yes, you can browse the available artwork in the Samsung Art Store by different categories, which include 'Popular,' 'Masters,' 'Curations,' 'Partners,' 'Subject,' 'Medium,' 'Colour' and 'Artist.' Simply scroll to the bottom of the Art Store's home screen to find these categories.