Reflects
your style,
fits your space

A wall-mounted The Frame is hanging next to other picture frames and showing a piece of artwork titled "Still Life #1 (Desert Oasis) Requiem (2018) By Dean West". A wall-mounted The Frame is hanging next to other picture frames and showing a piece of artwork titled "Still Life #1 (Desert Oasis) Requiem (2018) By Dean West".
Slimmer, and more customisable than ever, The Frame gives you all-new ways to design your interior spaces with a look and feel that's as creative, modern, and unique as you.

Take a closer look at The Frame's new design innovations

It all starts with a thinner, trimmer, slimmer design

Modern Frame Design

Interior design is about attention to detail, even the smallest ones which is why you're going to love creating minimalist-inspired interior spaces with The Frame's slimmer and elegantly refined body that blends perfectly anywhere you put it. It looks, feels and hangs like an actual picture frame which is exactly what we intended.

Slim profile of The Frame is highlighted with the Samsung logo visible on the side of the TV.

New colours and designs to choose from

The Frame offers you more frame colour options and an additional frame design to choose from, giving you more options than ever before to customise your space to fit your mood and style.

Closeup of TV corner highlights Brick Red color of the Customizable Frame.

New Styles

Comparison of bezel types show the corner of one TV, highlighted with a magnification, showing Modern Design bezel style while the corner of another TV, highlighted with a magnification, shows the Beveled bezel style. Comparison of bezel types show the corner of one TV, highlighted with a magnification, showing Modern Design bezel style while the corner of another TV, highlighted with a magnification, shows the Beveled bezel style.

Modern

The Frame's custom frames magnetically click into place. Now, you can switch between styles in a snap.

* Customisable frame bezel sold separately.
* Availability of bezel styles and colours may be different according to TV size. Please refer to product detail page of each model for details.

Beveled

The new Beveled Type frame design offers an elegant 45-degree angled inner edge bezel and comes in modern White as well as in unique Brick Red.

Colours to match your interior

Modern - Brown, Teak, White
Beveled - Brick Red, White

The Frame's new styles and colors of customizable bezels are leaning against a wall. The Frame's new styles and colors of customizable bezels are leaning against a wall.

Eliminate big gaps and messy TV cables with these in-box solutions

Slim Fit Wall-Mount

Minimise the space between your TV and the wall. Use the Slim Fit Wall-Mount and watch The Frame hang like the real thing, blending harmoniously with its surroundings. It's easy to install, too, which means achieving a seamless, minimalist look is something anybody can do.

* The gap may differ based on the installation and wall type.

 From the side view of the Frame TV which is hanging on a white wall, the Slim Fit Wall Mount wall brackets can be seen holding the TV.

One Connect Box

Use the One Clear Cable with the One Connect Box, and you no longer have to crowd your external devices directly around the TV. Now, you have the option to put your external devices up to 2.5 metres away from your TV opening brand new interior design possibilities.

One Connect Box sits on a flat surface with a magnification call-out highlighting the rear connection ports at the back of the device. One Connect Box sits on a flat surface with a magnification call-out highlighting the rear connection ports at the back of the device.

One Clear Cable

No cable cleans up messy TV wiring more beautifully. With One Clear Cable, you no longer have to keep your devices directly next to the TV. Instead, you can connect your external TV devices including game consoles and set top boxes to your TV with the nearly invisible 5 metres cable that comes with your purchase.

One Invisible Connection cable is running down a white wall the see-through design of the cable. One Invisible Connection cable is running down a white wall the see-through design of the cable.
The Frame hangs on the wall of an interior living space with One Invisible Cable running down from the bottom of the TV and connecting to the One Connect Box which is located on the other side of the room on top of a day table and highlighted with magnification call out graphic. The Frame hangs on the wall of an interior living space with One Invisible Cable running down from the bottom of the TV and connecting to the One Connect Box which is located on the other side of the room on top of a day table and highlighted with magnification call out graphic.
  • * Jack Port design may vary by region.
  • * Installation should only be done after careful reading of provided installation instructions and by adults over the age of 18. For best results, we recommend installation be carried out by two people.
  • * Actual distance to the wall is measured from back of the TV and may differ based on installation and wall type.
  • * Design of Slim Fit Wall-Mount and One Connect Box may be different according to the size of TV.
  • * The Frame comes with 5m length One Clear Cable.

Any space is a perfect place to showcase The Frame.

Height Adjustable Stand

On the Height Adjustable Stand, you can adjust The Frame's vertical height just enough to bring it off the ground, leaving enough room for your soundbar.

* Compatible with 55"/65"/75" The Frame models. When Height Adjustable Stand is fully extended, there is enough room to fit Samsung S Series Soundbar.
* When S Series Soundbar is placed under The Frame, the sound bar slightly touches the bottom side of The Frame's bottom-side bezel.

Closeup of Height Adjustable Stand-mounted The Frame which is sitting on top of a brown TV entertainment center. Closeup of Height Adjustable Stand-mounted The Frame which is sitting on top of a brown TV entertainment center.
The Frame TV is shown in various home interiors with different works of art shown on their screen. The Frame TV is shown in various home interiors with different works of art shown on their screen.

* Moulin Rouge, La Goulue, poster for the Dance Hall Le Moulin Rouge(1891), By Henri de Toulouse-Lautrec
* Still Life #1 (Desert Oasis) Requiem(2018), By Dean West
* Golden Gate Bridge Left (2015), By Jorey Hurley
* Suburban(2016), By Philip Böni
* Geneviève(2019, By Petros Koublis

Everything you need for a modern minimalist look is included.

What’s in the box

From the moment you unbox it, you'll have everything required to turn your space into an interior design masterpiece including Slim Fit Wall-Mount, One Clear Cable and the One Connect Box.

The in-box items of The Frame are laid out individually next to The Frame which is showing bridge and water artwork. The in-box items of The Frame are laid out individually next to The Frame which is showing bridge and water artwork.

1. The Frame TV
2. Slim Fit Wall-Mount
3. One Clear Cable (5m)
4. One Remote Control
5. Height Adjustable Stand
6. One Connect Box

Innovative design, right down to its packaging

Eco Package

The Frame's eco-friendly packaging box is made from corrugated cardboard which allows it to be recycled easier. Use the simple dot matrix pattern on each box side along with a set of easy-to-follow cutting and assembly instructions and turn The Frame's box into various creative upcycled pieces, such as small end tables or houses for pets.

The Frame's packaging box is turned into a piece of indoor furniture which is storing shoes and displaying various indoor decorative pieces. The Frame's packaging box is turned into a piece of indoor furniture which is storing shoes and displaying various indoor decorative pieces.

Discover the ideal size for your space

Add-ons that add
new possibilities
to your spaces

Studio Stand is on a blue square, My Shelf is holding TV displaying mountain artwork on an orange square and Customizable Frame bezels of different colors and styles are laid over a beige color square. Studio Stand is on a blue square, My Shelf is holding TV displaying mountain artwork on an orange square and Customizable Frame bezels of different colors and styles are laid over a beige color square.

Discover a TV for every lifestyle

The Frame is shown installed on the wall and displays artwork. The Outdoor TV is shown installed on the same wall and displays an American football image. The Serif TV is installed on a stand and displays a green image. The Sero TV is in portrait mode and showing a picture of a social media content feed. The Premiere is sitting on a white indoor decor piece in the middle of the TVs. The Frame is shown installed on the wall and displays artwork. The Outdoor TV is shown installed on the same wall and displays an American football image. The Serif TV is installed on a stand and displays a green image. The Sero TV is in portrait mode and showing a picture of a social media content feed. The Premiere is sitting on a white indoor decor piece in the middle of the TVs.

* Customisable frame bezel and other accessories sold separately.

* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.

* Actual products including remote control may differ from image shown. Please see our product gallery.