The Frame

Art Mode is a special feature that allows you to display and enjoy artwork on your TV screen when you're not watching content. Instead of a blank black screen when the TV is turned off, The Frame transforms into a beautiful art display.

While the Art Mode feature is available on select Samsung TV models, The Frame offers easier access to Art Mode by simply pressing the power button on the remote. This makes it more accessible on The Frame than on other models. Its Modern Frame design help the TV look like a real picture frame, blending seamlessly into your space.

Beyond simply displaying artwork, The Frame features advanced Glare Free technology that reduces glare, so you can enjoy art with clarity that feels true to life. The screen also adjusts brightness and colour tones based on the surrounding lighting conditions, ensuring artwork appears vivid and realistic in a wide range of lighting environments.

* Requires Wi-Fi and login to Samsung Account. A subscription is required to enjoy all the art from the Art Store.
* Offers 30 pieces of artwork refreshed monthly through Art Store Streams and supports 70+ complimentary pieces of ambient content throughout the year. * The LS03HW/LS03HE has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

Many Samsung TVs released from 2025 onward support art viewing through the Art Store.

However, The Frame is designed specifically for enjoying art. With a single press of the remote, you can turn on Art Mode and display artworks instantly. Its design is also optimised for art display, helping artworks blend naturally into your living space. While other Samsung TV models now allow you to access artworks through the Art Store, The Frame is the only TV that offers a button for easy, one-press access to Art Mode, making it especially convenient to enjoy art whenever you like.

If you’d like to enjoy artworks that reflect your personal taste on your TV screen, The Frame may be a suitable option.

* Please check the product detail page and specifications for Art Store compatibility.

Yes, The Frame performs well even in bright rooms. Its Glare Free technology reduces reflections from sunlight and ambient lighting, helping maintain a clear and consistent view of the screen.

With fewer reflections on the display, you can focus more comfortably on what’s on screen. Designed so that colours remain vivid, details appear refined, and artwork retains its subtle textures and lifelike tones. This creates a viewing experience that feels immersive and natural — similar to appreciating art in a gallery setting.

With The Frame, you can enjoy both TV and artwork comfortably in your space. * The LS03HW/LS03HE has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

Here's an overview of the key differences between The Frame Pro and The Frame to help you decide which model may be right for you.

1. Display
• The Frame Pro features Neo QLED 4K technology, delivering higher brightness, enhanced contrast and more advanced HDR processing. This allows for greater detail and clarity, especially in bright rooms or when viewing HDR content.
• The Frame, powered by QLED 4K, also provides vibrant colour and impressive brightness, offering a high-quality viewing experience for everyday content and artwork.

2. Connectivity
• The Frame Pro (LS03HW) includes the Wireless One Connect box, which allows you to connect external devices without running cables directly to the TV. Because the box connects wirelessly to the display, you can keep the area around your TV free of clutter, making wall installation cleaner and helping create a refined, gallery-like look.

3. Size
• The Frame (LS03HE) is available in a wide range of screen sizes, from 43 inches to 98 inches, providing flexibility to suit different spaces and preferences.

Both The Frame Pro and The Frame are designed for both everyday TV viewing and enjoying artwork in Art Mode. The right choice will depend on your budget, preferred screen size and the level of picture performance and installation flexibility you're looking for.

* Product availability and size options may vary by country. * TV requires a separate power connection. TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.

The Frame is designed to bring together TV viewing, art appreciation and a frame-inspired design in one display. It’s a TV created not only for watching content, but also for showcasing artwork in your space.

With its clean, minimalist design, The Frame blends seamlessly into your home and creates a gallery-like atmosphere. You can also customise it with interchangeable bezels to match your personal style — an option that sets it apart from conventional TVs.

Beyond its performance as a TV, The Frame transforms into a decorative piece when you're not watching content. In Art Mode, you can display artwork designed to look like a real framed piece, allowing you to enjoy a gallery-inspired atmosphere right in your living room.

It also features Glare Free technology and a Brightness Sensor that adjusts to surrounding lighting conditions, helping artwork and on-screen content appear natural in a variety of lighting environments. With its slim, frame-like profile and Pantone Validated Colour, The Frame is designed to reproduce artwork with colour accuracy that closely reflects the original piece.

Overall, The Frame combines innovative display technology, thoughtful design and practical features — making it a distinctive choice among smart TVs.

* Customisable bezels sold separately.
* Supported customisable bezel lineup may vary by country. * The LS03HW/LS03HE has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.