Millennials swapped clubbing for cleaning as 2020 proved a generational leveller for Australians

Samsung Electronics Australia has today released the latest Australians@HOME research uncovering consumer insights about how we value home, and the role technology plays in helping make Australians’ lives easier.

The third instalment of the Australians@HOME study by Samsung reveals how the relationship with the home changed throughout 2020. Australians were forced to be at home more and thus their connection with home changed; we became more social within our household; we upgraded to make our home more comfortable; we used technology to unlock new support functions; and generations were brought closer together in how they used tech and the home.