Samsung Partners with Snap Australia in Awesome Campaign to Support Launch of Galaxy A Series Smartphones

Samsung Electronics Australia has partnered with Snap Australia to create a six-week doco-style series, ‘Making it to Made It’ to promote its Galaxy A Series smartphones.

‘Making it to Made It’ is a vertical video series produced by Snap Australia and Samsung aimed to engage a Gen Z audience and will be published across Snapchat, Samsung’s social media platforms and other paid media channels. The program will feature four young Australians who share their personal stories, including the moments they were standing on the edge of awesomeness.

The latest range of Samsung Galaxy A Series smartphones have been designed for Gen Z, with features to empower consumers who enjoy creating content on their smartphones and sharing it on social media. This includes exclusive Snap software called Fun Mode, which gives users access to unique Snapchat AR Lenses and filters via the native smartphone camera.