Why Aussies choose Samsung TVs

For decades, Samsung has set the benchmark for TV innovation, and for the past 20 years, we have been the No.1 TV Brand globally*. This legacy comes to life in Australia in a way that’s uniquely ours. Entertainment isn’t just viewed, it’s lived in bright and open homes, shared with family, and woven into everyday moments. Samsung TVs are designed for Australians and the way we love to watch our favourite content, discover how below.

* Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis

Certified Glare Free* Viewing, any time of day

No-one likes to watch themselves on their TV. Almost one in five Aussie's have stopped watching TV mid-show due to on-screen glare*. Samsung's certified Glare Free* technology ensures uninterrupted immerson with our most advanced anti-glare technology to date. Designed to reduce reflections to a level that is barely noticeable, Glare Free also minimises discomfort from glare and disability glare — so you can enjoy your content day and night.

In 2026, we've expanded our ranges with Glare Free technology, so Aussie's have more choice to enjoy their content at any time of day, no matter their TV preference.

  • * Glare Free technology avaliable on certain ranges. 2026 ranges: Micro RGB R95H, OLED S95H/S90H, The Frame/The Frame Pro. For older models, please check your product specifications.
  • * The R95H, S95H, S90H, LS03HE, LS03HW, S95F, QN990F, QN900F, QN90F and LS03F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.
  • * 58% respondents HATE on-screen glare, Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040

Curated Art Gallery at home

Since 2017 with the launch of The Frame, Samsung has pioneered what is means to bring world-famous artworks into Aussie living rooms. Aussie's have more The Frame TVs per home than any other country in the world! *

With almost half of Aussie's wanting more art in their home, Samsung has expanded their range of TVs with Art Store, including the world's first OLED with Samsung Art Store with the launch of S95H in our 2026 range. Now, more Aussie's can access their favourite masterpiece from Samsung Art Store's curated collection of over 5,000+ world famous artworks*.

  • * Stream complimentary curated art or additional artworks available via subscription. Internet connection required.
  • * Art Store avaliable on certain ranges. 2026 ranges: Micro RGB R95H/R85H, OLED S95H, Neo QLED 4K QN80H, The Frame/The Frame Pro, Mini LED M90H/M80H & the Movingstyle. For older models, please check your product specifications.
  • * Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040

TVs that are built to go big

Not all big screens are created equal. Aussies love going bigger, with Australia ranked the 4th country globally to have the largest portion of TVs 75' and above.*

Samsung uses Supersize Picture Enhancer technology on screens 85' and above to keep content clear and immersive. Detail can be lost as content is stretched across a larger screen. Our Supersize Picture Enhancer uses AI for brilliant upscaling, noise reduction, tailored sharpness and intelligent black enhancement to create optimal picture quality on your big screen.*

* Samsung TV Viewing research, conducted by PureProfile Research in March 2024. Nationally representative of Australians 18+, n = 1,002.

Ask your companion

With just over half of Aussie's searching for additional information on their phones whilst watching a show, it's never been easier to find what you need right on your TV.

Samsung Vision AI Companion helps to recommend what to wear based on trending clothing styles, or by finding the perfect brunch spot nearby. Responses come instantly with related video and image options to choose from, making your discovery richer and more personalised than any other AI assistant on your TV.*

  • * Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection. Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.
  • * Samsung TV Viewing research, conducted by PureProfile Research in March 2024. Nationally representative of Australians 18+, n = 1,002.

Access subscription free TV

Aussie's love good content. Get access to subscription free TV and enjoy your favorite content on Samsung TV Plus. Watch epic Aussie content like Bondi Vet, Cricket, Tennis and more, live and on demand.

* Ad-supported streaming service with content subject to change without notice. Available for free on Samsung Smart TVs since 2016.

Find the right TV for you

Frequently Asked Questions

  • Which Samsung TVs are suitable for bright rooms?

    Samsung TVs with certified Glare Free technology are designed to reduce reflections and minimise visual discomfort in bright indoor environments. Compatible 2026 models include the Micro RGB R95H, OLED S95H and S90H, The Frame and The Frame Pro.

  • For 2026, certified Glare Free technology is available on the Micro RGB R95H, OLED S95H and S90H, The Frame and The Frame Pro. Feature availability can vary, so check the specifications of the individual model before purchasing.

  • Samsung Art Store is available on compatible Samsung TVs and lets viewers display curated artworks on the screen. Art Store Streams provides a rotating selection of complimentary art, while access to the broader catalogue requires a paid subscription. Internet connection and a Samsung Account are required.

  • Compatible 2026 Samsung TV categories include Micro RGB, the OLED S95H, selected Neo QLED and Mini LED TVs, The Frame, The Frame Pro and Movingstyle. Samsung Art Store availability varies by model, market and subscription status, so check the individual product specifications.

  • On compatible Samsung TVs, Vision AI Companion lets viewers ask questions and receive AI-generated answers accompanied by helpful visuals and related content. Availability depends on the market, model, supported content and services, privacy settings, internet connection and Samsung Account. AI-generated responses may be inaccurate.

  • Yes. Samsung TV Plus is a free, ad-supported streaming service available on compatible Samsung devices. It provides live channels and on-demand entertainment without a paid subscription. Internet connection and a Samsung Account are required, and channels and content may change.

  • For an open-plan or large living room, a 75–85-inch TV may be suitable when the viewing distance is approximately 2.3–2.5 metres. The best TV size will also depend on your room layout, available wall space and personal viewing preferences.