Designing for Every Experience

Learn the principles that guide our innovations—from accessibility to foldable phones.

We put a lot of thought into the products we make. Every device, every tech innovation—it’s all guided by our five design principles. This helps ensure that our products are easy to use and part of creating a better future. Here’s how we do it.

Design is innovative

Our devices—from our smartphones to the Galaxy Buds Pro to the S Pen—are made to work together seamlessly for a lifestyle that’s increasingly on the go. That’s why our revolutionary foldable smartphones provide an immersive screen and a compact, convenient size, giving users the next-generation features they want—like the Hideaway Hinge in the Galaxy Z Flip 5G. More than just a functional component, it’s a revolutionary blend of precision, comfort and style that exemplifies our innovation.

Design is simple

Samsung’s One UI does what good design does best: It makes the complex easy. With new enhanced features and the ability to customize, One UI provides a simplified experience that allows Samsung Galaxy devices to work together seamlessly.

Design is empowering

Image simulated for illustrative purposes

A camera lens that snaps breathtaking images. Video capability that records clear and smooth, even in motion. The great design can unlock people’s creative spirit and give them the freedom to make something incredible.

Design is accessible

Samsung listens closely and works with people of all ages, backgrounds and abilities. Collaboration opens the door to inclusivity, so everyone has the chance to experience life with a Samsung device.

An illustration of a visually impaired man using his phone to identify a type of flower.

“I’m able to distinguish products and information with Bixby Vision.¹ Now, I feel more independent.”

- Sangjun Kim (legally blind user)

An illustration of a man talking into his phone and his phone turning what he says into text.

“Even a simple task can be a hassle for me. Using my voice to text makes my life easier.”

- Kwangman Moon (legally blind user)

“I’m able to distinguish products and information with Bixby Vision.¹ Now, I feel more independent.”

- Sangjun Kim (legally blind user)
“Even a simple task can be a hassle for me. Using my voice to text makes my life easier.”

- Kwangman Moon (legally blind user)

Design is sustainable

4.03 million tons

That’s how much e-waste has been collected under Samsung’s recycling program.²

Great design goes beyond the expected. Our designers and engineers intend to build for energy efficiency and environmental preservation, but they also go further, using reverse logistics to help bring packaging and manufacturing materials back to Samsung.

¹Scene describer mode currently supports English (US), French, German, Italian, Korean, Mandarin Chinese, Portuguese, Russian, Spanish (Spain). Text Reader supports 54 languages, which are identical to the input language of 'translation feature.' Click here (https://help.content.samsung.com/csweb/faq/searchFaq.do) to see the list of supported languages.
²Source: Samsung Electronics Sustainability Report 2020

A better future. By design.

The connection between consumers, devices and technology is going to evolve rapidly, dynamically and beautifully. We’ll soon be able to create and interact with our friends and families in ways we never imagined.

Galaxy Z Flip4

Learn more

Galaxy Z Fold4

Learn more

* S Pen Fold Edition sold separately and is only compatible with Z Fold4 and Z Fold3.

Two Graygreen Galaxy Z Fold4 devices are next to each other. One is open at a 45 degree angle and standing up like a tent. An S Pen Fold Edition is leaning diagonally on its hinge. The other Galaxy Z Fold4 is also leaning on the hinge. It is open at an obtuse angle and a colorful, ribbon-like wallpaper is displayed on its Main Screen.

Galaxy S22 Series

Learn more

Explore