77" OLED 4K S89CB
Choose your size
key features
-
OLED
-
Neural Quantum Processor 4K
-
LaserSlim Design
-
Motion Xcelerator Turbo Pro
Experience the difference of Samsung OLED
OLED
Deep blacks and lively colours driven by Quantum Dot
Samsung’s innovative OLED offers deep blacks, clean whites and full shades of colours thanks to cutting-edge self-illuminating pixels driven by Quantum Dot.
Neural Quantum Processor 4K
Feel the full power of AI in 4K
Samsung's unique multi intelligent processor creates an amazing viewing experience. Brilliant 4K AI Upscaling completed by 20 different neural networks ensures you feel the full power of 4K. Like chefs who cook signature dishes with their respective expertise, 20 neural networks perform the respective upscaling. Automatically learning scene by scene, the processor optimizes to any viewing condition and improves your content.
** Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
LaserSlim Design
Laser-beam slim fit design for any interior styles
OLED brings out a whole new level of Samsung's signature ultra-slim fit design with powerful functionality. Featuring a slim form resembling a laser beam, its minimalist bezel and thin flat-back profile including a Flush-fit wallmount solution is a dream for minimalism lovers.
Motion Xcelerator Turbo Pro
More winning games, rendered with exceptional motion processing.
With the innovative 4K 144 Hz feature on your TV screen, Motion Xcelerator Turbo Pro delivers peak performance, creating consistently crisp visuals at blazing fast speeds.
Picture Quality
Quantum HDR OLED
Powerful brightness and deep contrast
Enjoy powerful brightness and a deep range of contrast enabled by self-illuminating pixels.
PANTONE Validated
Authentic colour display validated by PANTONE
Validated on accurate expressions of 2,030 PANTONE colours and newly added 110 skin tone shades.
Real Depth Enhancer
Depth perceived just as a person's eyes would
Real Depth Enhancer increases foreground contrast by mirrorring how human eyes typically focus.
* Viewing experience may vary according to types of content and format.
EyeComfort Mode
Intelligent brightness optimized for your eyes
EyeComfort Mode automatically adjusts the brightness and colours of your display after sunset, making it easier to unwind and rest.
* Automatic preload services are subject to change without prior notice and may vary by regions.Gaming Experience
Gaming Hub
Where gaming comes together
Save time and speed up the game selection process with Gaming Hub that grants access to your favourite cloud & console games as well as standalone apps.
* Supported features and games can vary by countries and models.** A controller maybe required depending on the specific game you are playing on the Gaming Hub.
*** You may need to download apps depending on the game or service.
**** Internet connection, additional gaming service subscription maybe required.
***** Content services are subject to change without notifications.
****** Requires Samsung account.
******* Only available in US/CA/UK/FR/DE/ES/IT/BR/KR.
******** UI is subject to change without prior notice.
Super UltraWide GameView & Game Bar
Amplify your gaming excitement
21:9 and 32:9 screen ratios gives you the extra viewing to maximize the gaming experience and Game Bar lets you make real-time setting adjustments to help you win the game.
* Super Ultrawide GameView is available for ultra wide supported games and PC games only.** Some game titles may not support or be limited in the use of this function.
*** Screen resolution change from external device may be required.
**** Zoom-in mode is not supported in some refresh rates.
Auto Low Latency Mode (ALLM)
Instantly reacts to your commands
Experience smooth gaming without motion blur and judder. ALLM optimizes your screen, so you have more control with barely noticeable input lag.
Sound
Dolby Atmos®
Dolby Atmos experience with top channel speakers
Top channel speakers immerse viewers inside the action with multi-dimensional sound.
Object Tracking Sound Lite (OTS Lite)
Virtual sound that tracks the action
A 3D surround sound with our virtual top channel audio will allow you to be fully immersed in the audio experience.
OTS
Sound that moves with the action
Experience realistic 3D sound with dedicated up-firing speakers that tracks all motions and catches the nuance in any scene.
Q-Symphony
TV and soundbar orchestrated in perfect harmony
Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously without muting TV speakers for a more harmonious sound.
* Check for Q-Symphony compatibility on soundbar product specifications.** Soundbar sold separately.
Smart Features
Smart Hub
Discover your favourite content in one place
Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.
* Content services and recommendation may vary by regions.** Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.
*** Some services are available to watch after registration and subscription.
**** Requires Samsung account.
***** UI is subject to change without prior notice.
SmartThings
Your best home buttler
Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.
* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.** Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.
*** Connected devices are sold separately.
**** Use of calm technology requires agreement from both SmartThings privacy notice and auto registered device.
***** UI is subject to change without prior notice.
Samsung TV Plus
Free TV Content
All the entertainment you want at zero cost. Choose from 80+ free live TV channels.
* Channels may vary by country and are subject to change without notification. Supported Samsung devices may vary by country. Requires Samsung account.
Multi View
See it all on one screen
Multitasking just got easier with Multi View. Watch what's on your TV and on your smartphone on the same screen simultaneously.
* Supports Android OS based smartphone only.** The actual UI may differ from the image shown.
*** Multi View is available only on Android 4.2 versions or higher.
Why Samsung TV
AI Energy Mode
Energy savings with AI Energy mode and SmartThings
With AI Energy Mode, you can conserve power and track your savings. Surrounding light levels are automatically detected and analyzed to adjust the brightness, reducing overall power consumption.
* AI Energy Mode is exclusive to 2023 new models of CU7000↑ and 32" LS03C. The actual power reduction may vary by model and is based on internal testing. It is supported only in certain regions. The SmartThings app is required to utilize AI Energy Mode. Please note that AI Energy Mode does not support Game, Intelligent, Art, Screen Mirroring, Ambient or Retail Mode. For NA, LATAM, KR, SE Asia, SW Asia: In environments where the surrounding light exceeds 120 lux, certain aspects of the AI energy-saving feature may not function, resulting in reduced energy savings. For EU, CIS, Africa: In environments where the surrounding light exceeds 80 lux, certain aspects of the AI energy-saving feature may not function, resulting in reduced energy savings. Energy saving rate may vary according to regions, models, sizes, viewing conditions or types of content.
Samsung Knox
Your privacy. Secured. On Samsung TVs (Check the availability for your region)
Feel at ease with a multi-layered security solution shielding your data, such as pin codes and passwords. Even Home IoT devices connected to your TV are secured. Regular updates continues to protect your TV from harmful attacks.
* UI is subject to change without prior notice.** Samsung Knox applies to Samsung TVs powered by Tizen®, launched since 2015.
*** Security software update is guaranteed for at least three years from TV product launch.
**** Latest TV software update is required.
SolarCell Remote
Remote controller charged with sunlight and indoor lighting
With a solar panel on its back that you can use for charging, now you don’t need to use disposable batteries as they are not the best for the environment.
* To charge the remote with solar energy, set the TV remote down with the solar panel facing up.** Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.
*** If SolarCell Remote’s battery is drained, it would need to be charged with a USB-C cable.
**** The battery level of SolarCell Remote can be checked through the pop up guide on TV screen.
***** The design and button layout of the SolarCell remote may vary by regions.
Specifications
-
Series 9
-
Resolution 3,840 x 2,160
-
HDR (High Dynamic Range) Quantum HDR OLED
-
HDMI 4
Reviews
Support
Find answers to the questions you have about the product
-
e-Manual
- ver 4.8.0
- 3.83 MB
- May 14. 2024
ENGLISH -
e-Manual
- ver 4.8.0
- 3.93 MB
- May 14. 2024
FRENCH -
Quick Setup Guide
- ver 2308210
- 0.91 MB
- Oct 11. 2023
ENGLISH -
Remote control
- ver 2306090
- 0.17 MB
- Oct 11. 2023
ENGLISH, FRENCH
{{family.currentModel.displayName}}
{{family.currentModel.modelCode}}
Price with discount: {{model.prices.currentPriceDisplay}}
Price before: {{model.prices.priceDisplay}}
-
{{summary.title}}
-
{{summary.title}}
Compare the models
Compare with similar items
