The Frame

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Your Art Gallery on TV

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The Frame displays a beautiful work of art.

* Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

The Frame is an art TV that does more than beautifully display what's on screen – it also lets you express yourself creatively, with so many choices for TV styling and artwork display.

What makes The Frame a masterpiece TV

Customised Design

Style your TV with a coloured customisable frame and other accessories.

* Customisable Frames sold separately.
* Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Customisable Frames sold separately. Studio Stand is sold separately.
A woman stares at The Frame as it displays a painting of a young boy in a hat. A woman stares at The Frame as it displays a painting of a young boy in a hat.

Art Store

Access over 3,000 works of art to display on your TV.

* Art Store subscription required to access full selection. Fees apply to subscription service.
* Art pieces in the Art Store are subject to change without prior notice.
* Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.
A woman stares at The Frame as it displays a painting of roses. A woman stares at The Frame as it displays a painting of roses.

Matte Display

Enjoy a clear view of your art with a screen that reduces glare.

* The Frame (2025) and The Frame Pro (2025) have been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.
A woman watches The Frame as it displays the Girl with a Pearl Earring painting, which is surrounded by other art pieces. A woman watches The Frame as it displays the Girl with a Pearl Earring painting, which is surrounded by other art pieces.

Design

Reflects your style, fits your space

Designed like a slim picture frame, The Frame blends beautifully into your room. It can also connect wirelessly to your other devices with the Wireless One Connect — so it looks like a real picture frame on your wall, without the usual cords and cables. For further harmony, you can add an outer bezel in a colour that complements your space.*

Create your ideal TV in the virtual Design Studio

Design my own
The Frame displaying Bazille and Camille hangs in a white-toned living room. Buttons for Select theme, Select size, Customise your screen, Select bezel, Preview room and Reset are visible.
  • * The artworks displayed on The Frame can be found in the Samsung Art Store.
  • * Customisable Frames sold separately.
  • * When used with the Wireless One Connect, the TV requires a separate power connection.
  • * Among The Frame lineup, only The Frame Pro released in 2025 is compatible with the Wireless One Connect. Please check product specifications and features before purchase.
  • * Wireless One Connect applies to The Frame Pro only. TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect may not work well if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.

Art

Elevate your space with a beautiful work of art

Find stunning artwork to display from our 3,000+ piece collection in the Samsung Art Store. Or discover new pieces through Art Store Streams — a curated selection of 30 artwork delivered to you every month for free. From iconic masterpieces to modern designs, you're bound to discover works you love.

A vast collection of art awaits you in the Artwork Library

Explore now
Many famous paintings are displayed in several columns.
  • * Art Store subscription required to access full selection. Fees apply to subscription service.
  • * Art pieces in the Art Store are subject to change without prior notice.
  • * Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

Picture Quality

Immersive TV viewing in Neo QLED quality

The Frame Pro can do more than just beautifully display art. Equipped with an incredible Neo QLED display, it delivers brilliant visuals for your favourite entertainment, whether it's movies, sports, gaming or more.

Looks so real, it feels like you're in a museum

Matte Display

Enjoy art like it's really meant to be, from rich colours to textured details. The Frame has a matte display that’s UL-certified to be Glare Free, so the picture looks clear even in bright light. It’s also certified by PANTONE for faithful color reproduction, so you can see diverse hues in all their original glory.

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The Matte Display of The Frame.
  • * Only The Frame Pro features a Neo QLED display. The other models of The Frame feature a QLED display. Please check product specifications and features before purchase.
  • * The above image is provided for the purpose of conveying the product concept, and the actual product may differ.
  • * Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference).
  • * Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.
  • * The Frame (2025) and The Frame Pro (2025) have been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

  • Screen Size

  • Design

  • One Connect

  • Art Mode

  • Art Store Streams

  • QLED

  • Samsung Vision AI

  • Resolution

  • Processor

  • HDR

  • Smart TV Platform

The Frame Pro LS03FW The Frame Pro LS03FW
The Frame Pro
  • 85/75/65
  • Modern Frame Design
  • Wireless One Connect
  • Yes
  • Yes
  • Neo QLED
  • Yes
  • 4K Resolution
  • NQ4 AI Gen3 Processor
  • Neo Quantum HDR
  • Samsung Tizen OS
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The Frame LS03F The Frame LS03F
The Frame
  • 43/55
  • Modern Frame Design
  • One Connect
  • Yes
  • Yes
  • QLED
  • Yes
  • 4K Resolution
  • NQ4 AI Gen2 Processor
  • Quantum HDR
  • Samsung Tizen OS
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FAQ

  • How do I use the Samsung Art Store?

    You can access the Samsung Art Store from The Frame as long as it has a network connection.*
    The Samsung Art Store is a platform that lets you browse and select artwork to display on The Frame. You can enjoy a curated stream of free art that's regularly updated. Or you can subscribe to gain access to all the available artwork and choose what to display. To use the Samsung Art Store, you must create an account and agree to the Smart Hub Terms of Use and Personal Information Collection Agreement, as well as the Samsung Art Store Service Terms of Use.

    * Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

  • Art Mode is a special display mode for The Frame, where it displays art when turned off instead of a blank screen. It allows your TV to blend beautifully into your home decor when not in use. You can turn on The Frame and enjoy your favorite shows, games and sports just like any other TV. Then when you switch it off, the screen transitions to display beautiful artwork. See how The Frame looks in your home.

  • The Art Store Streams service in the Samsung Art Store provides a free stream of artwork to display on The Frame. This service is available to anyone with The Frame, regardless of whether they're subscribed to the Art Store or not.
    You get a stream of 30 pieces of art every month, curated from the 3,000+ available artwork in the Art Store. Each piece of art is displayed on screen for 5 minutes before being rotated out. The stream is updated every month based on a different theme, so you can always discover and enjoy new art.

    * Availability may vary by country.
    * Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

  • The 'Display All' function in The Frame puts all your artwork in a slideshow for display. It rotates out the art every minute by default, but you can change the rotation time in your settings. This feature is only available for subscribed members to the Samsung Art Store.

  • Yes, you can browse the available artwork in the Samsung Art Store by different categories, which include 'Popular,' 'Masters,' 'Curations,' 'Partners,' 'Subject,' 'Medium,' 'Colour' and 'Artist.' Simply scroll to the bottom of the Art Store's home screen to find these categories.

  • The search function to find artists in the Samsung Art Store is located at the right end of the 'Artist' row.

  • If you have any issues or questions regarding payments or membership, simply fill out the General CS form and send it to the e-mail address located at the bottom of the Art Store home screen. Please include your Samsung Account ID and any other relevant information.

  • You can redeem your coupon by registering it in the Samsung Art Store on your TV.
    If you're already an Art Store subscriber, go to 'Payment Info' in the My Art Store row on the Art Store home screen. Click on 'Promotional Codes', enter the coupon code and click 'Redeem'. Once the coupon information appears on your TV, click 'Apply' to use the coupon.
    If you don't have an Art Store subscription yet, go to 'Membership' in the My Art Store row on the Art Store home screen and choose a membership plan. Please note that to redeem a coupon, you must select the membership plan that corresponds to the one on your coupon (i.e. if your coupon is for a monthly plan, you must sign up for a monthly plan).
    Then, scan the QR code with your mobile device, or go to www.samsungcheckout.com and enter the authorization code displayed on your TV. On the Samsung Checkout page, you'll see the membership plan that you selected. Register your credit card and click on 'Add Coupon' to use your coupon for the payment. Finally, enter your coupon code and click 'Pay Now'.

    Please note that you must have an Art Store membership and a registered credit card to redeem Art Store coupons.
    If you delete your credit card information before your registered coupon's period has expired, your coupon will be invalidated.

  • You can install the Samsung Promotion app by finding it under the 'Apps' tab, 'Provided by Samsung' row on the Frame TV's home screen.
    If you cannot find it under ‘Apps’, you can look for it by typing in 'Samsung Promotion' directly in the search field.

Get The Frame and its accessories

The Frame

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Installed on the wall of a living room, The Frame displays a peaceful scene of a seashore. Installed on the wall of a living room, The Frame displays a peaceful scene of a seashore.

Customisable Frames

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Different colour options for The Frame's outer bezel are displayed next to each other. Different colour options for The Frame's outer bezel are displayed next to each other.

Auto-rotating Stand

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The Auto-rotating Stand for Samsung TVs stands on the floor. The Auto-rotating Stand for Samsung TVs stands on the floor.