TV when it’s on.
Art when it’s off.

The Frame TV is displaying art on the screen. The Frame TV blends in with the space perfectly to make the home décor look more beautiful.

The Frame

Turn your living space into art

Style meets substance with The Frame. Turn it on and enjoy your favourite shows in stunning QLED 4K quality. Switch to Art Mode to enjoy a virtual art gallery in your home.

World-class art collection on TV

Enjoy three months free access to The Frame Art store with our 90-day free trial* plus an annual subscription which offers 12-month access for the price of 10.

*From 16/10/2020 to 31/03/2021 customers who purchased a new 2020 model Frame TV can receive a complimentary 3-month subscription to the Samsung Frame TV Art Store. Complimentary subscription must be redeemed by 31/03/2021. Customers will be asked to provide their valid payment details upon registering for the 3-month subscription and will be charged a $59.90 annual subscription fee at the conclusion of the 3-month trial unless the subscription is cancelled earlier. Subscription and other fees are subject to change. An internet connection and Samsung Account required.

World-class art collection on TV

*From 16/10/2020 to 31/03/2021 customers who purchased a new 2020 model Frame TV can receive a complimentary 3-month subscription to the Samsung Frame TV Art Store. Complimentary subscription must be redeemed by 31/03/2021. Customers will be asked to provide their valid payment details upon registering for the 3-month subscription and will be charged a $59.90 annual subscription fee at the conclusion of the 3-month trial unless the subscription is cancelled earlier. Subscription and other fees are subject to change. An internet connection and Samsung Account required.

Belongs anywhere in the room

Stand Options

Think beyond the walls. Put The Frame anywhere you like with various TV stand options that match you and the style of your interior.

*The Studio Stand may be sold separately.
*Availability of Studio Stand may vary by region and TV's size.
*The Frame 2020 model is compatible with Studio Stand (VG-SEST11K).

*The Studio Stand may be sold separately.
*Availability of Studio Stand may vary by region and TV's size.
*The Frame 2020 model is compatible with Studio Stand (VG-SEST11K).

A natural work of art

Slim Fit Wall Mount

Easily hang The Frame close against the wall, just like a real picture.* Samsung's unique Slim Fit Wall-mount makes it effortless.

*The gap may differ based on the installation and wall type.
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Bringing world-class galleries to you

Art Store

Start your free trial on The Frame and discover the amazing content available on the Art Store. When you become a full member you get unlimited access to art collections and photography, spanning the classics to the contemporary.

*The Art Store may not be available in some countries.
*Art pieces in the Art Store are subject to change without prior notice.

Transform your packaging

Reuse and recycle with Samsung Eco-Packaging. Unlock your creative side and upcycle The Frame’s packaging into a nightstand, a cathouse, a magazine stand and more.

More than a black screen

Ambient Mode +

Ambient Mode lets you change what you see on-screen. Set it up so the time, weather, and news headlines are waiting for you every time you look over, or have The Frame match the surrounding wall’s colour and pattern to virtually blend in. It's all up to you.

*Ambient Mode service may vary by region.
*Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colours.

The Frame

by @hausofcruze and @hauswivesofguildford


A work of art from any angle

The Frame uniquely transforms into a work of art. Design studio Haus of Cruz has perfectly matched the ambient display to their interior design, whereas Hauswives of Guildford has contrasted the onscreen image with their warm, inviting interior.

Choose yours

*Images are simulated and for illustration purposes only. The appearance, design and GUI (Graphic User Interface) specifications which do not affect product performance are subject to change without notice.