HIGHLIGHTS

Unconditionally beautiful

Designed to look good from any angle.

The Serif is both stylish in design and stunning in picture quality. With its Iconic I-shape profile, The Serif beautifully integrates into your personal style and interior décor.

*Image simulated for illustrative purposes. The Serif cable not shown.

Designed for more freedom in your space

Versatile Design

The Serif, designed by the Bouroullec brothers, blurs the lines between modern design and technology. Its harmonious 360° design gives you the freedom to place it virtually anywhere in your living space.

Stream your tunes with one touch

Wireless music via NFC

With just one touch, you can play music from your compatible smartphone through the Serif’s powerful TV speakers.*

* When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.

See the world in QLED Technology

Quantum Dot technology

Experience intense colour and deep blacks with Samsung's QLED TV's Quantum Dot technology.

An
eye-catcher

"I" Shaped Design

The iconic "I" shaped design presents a bold look that’s certain to catch the eye of any beholder. The slim frame turns The Serif into a statement piece.

* Actual products may differ from image shown. Please see our product gallery.
** The images are for illustrative purposes only.

Complete your home vibe

Ambient Mode

Turn your blank screen into something beautiful. The Serif gives you the power to transform your TV however you like.*

Complete your home vibe
Complete your home vibe

* Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.
**Image simulated for illustrative purposes. The Serif cable not shown.

Exclusive patterns

Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode* features two exclusive patterns inspired by the natural world around us — a beautiful leaf and a textured fabric — and with various colors options to match your mood.

* Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.

Exclusive patterns

* Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.

Set the mood with your voice

* Not all commands may be supported, dependent on region. Internet connection required. Data, subscription and other charges may apply.

* Not all commands may be supported, dependent on region. Internet connection required. Data, subscription and other charges may apply.

Fit the mood to your schedule

Fit the mood to your schedule

Smart made simple

Smart connectivity

From setup to streaming the QLED 4K Smart TV allows you to easily navigate different devices & apps.*

Works with: Netflix, Amazon Prime, Disney+, Apple TV, Google Play, Kayo, Foxtel (coming soon), Stan, ABC iView, SBS On Demand, 7Plus, 9Now, 10Play, Amazon Alexa, Google Assistant, AirPlay 2.

Smart made simple

* Internet connection required. Data, subscription, and other charges may apply. Apps are subject to change without notice and may need to be dowloaded. Features require a compatible device. All brand, product, service names and logos are trademarks and/or registered trademarks of their respective owners and are hereby recognised and acknowledged.

Mirrors all your experiences

All your devices, connected in seconds and in a simpler way.

* Compatible devices only. Internet connection required. Data, subscription and other charges may apply.

Mirrors all your experiences

* Compatible devices only. Internet connection required. Data, subscription and other charges may apply.

Works with AirPlay 2

Works with AirPlay 2

Seamlessly connect with Apple devices

With built-in AirPlay 2, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more on your Samsung TV from your iPhone, iPad and Mac.

* Internet connection required. Data, subscription and other charges may apply. Apple and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries. These Apple OS versions are supported for this feature: iPhone / iPad IOS 12.2 and higher. Mac OS 10.14.5 and higher.
SmartThings Dashboard

Monitor and control your smart home with QLED*

SmartThings Dashboard

SmartThings links with IoT devices and sensors so you can turn on the lights, check what’s inside your fridge, and even run the robot vacuum cleaner right from the comfort of your couch. It’s a whole new world.

*SmartThings works with select compatible IoT devices and may vary by region. See www.samsung.com/au/smartthings for compatible devices. SmartThings Hub may need to be purchased seperately, dependent on connected device. Internet connection required. Data and subscription charges may apply.

All it takes is a tap

Tap View

Transfer what you're watching on your mobile phone onto your TV screen with just a quick tap on The Serif.

* When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.

All it takes is a tap

* When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.

Never miss a thing

Multi View

Multi View splits your TV screen in two, putting the content you’re watching on one side, and mirroring your mobile screen on the other. This means you don’t have to look away from the TV screen to glance at your phone anymore.

*Feature is available on Android 6.0 and higher mobile devices that support Mirror Casting. Available on Samsung Q60T and above 2020 range TVs. Serif can support Free-to-air and HDMI sources only on the left side of screen when in Multi View.

Never miss a thing

*Feature is available on Android 6.0 and higher mobile devices that support Mirror Casting. Available on Samsung Q60T and above 2020 range TVs. Serif can support Free-to-air and HDMI sources only on the left side of screen when in Multi View.

How to use NFC on TV

Step 1
With the TV screen off, place your mobile device on top of The Serif.

Step 2
Your mobile will connect to the TV via NFC.

Step 3
Now you can stream music from your mobile on The Serif.

* When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.

How to use NFC on TV

* When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.

The power of voice

Control your TV with ease.

With Samsung’s built-in voice assistants, you can ask either Bixby or Alexa to control your TV using nothing more than your voice.

The power of voice

* Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Internet connection required. Commands may not be supported, dependent on region, and availibility is subject to change without notification. Supported languages may differ between Bixby and Alexa Voice Assistants. Internet connection required. Data, subscription and other charges may apply.

Bixby

Bixby

Works with

With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.

* This feature is only available in certain languages. Not all commands may be supported, dependent on region. Internet connection required. Data, subscription and other charges may apply.
Image

Control your TV with your voice

Google Assistant

The Serif works with your Google Assistant to get more done hands-free. Change channels, adjust the volume, control playback and more with just your voice.

* Google and Google Home are trademarks of Google LLC. Turn-on TV feature support may vary by model. Internet connection required. Not all commands may be supported, dependent on region. Internet connection required. Data and subscription charges may apply. Google products must be purchased separately.

Choose yours

43" The Serif QLED 4K Smart TV (2020)

43-inch White The Serif seen from the front at an angle with salmon colour on-screen.
Select the Colors
WHITE
Capacity

55" The Serif QLED 4K Smart TV (2020)

Select the Colors
WHITE
Capacity