Unconditionally beautiful
Designed to look good from any angle.
The Serif is both stylish in design and stunning in picture quality. With its Iconic I-shape profile, The Serif beautifully integrates into your personal style and interior décor.
*Image simulated for illustrative purposes. The Serif cable not shown.
Designed for more freedom in your space
Versatile Design
The Serif, designed by the Bouroullec brothers, blurs the lines between modern design and technology. Its harmonious 360° design gives you the freedom to place it virtually anywhere in your living space.
Stream your tunes with one touch
Wireless music via NFC
With just one touch, you can play music from your compatible smartphone through the Serif’s powerful TV speakers.*
*When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.
See the world in QLED Technology
Quantum Dot technology
Experience intense colour and deep blacks with Samsung's QLED TV's Quantum Dot technology.
An
eye-catcher
"I" Shaped Design
The iconic "I" shaped design presents a bold look that’s certain to catch the eye of any beholder. The slim frame turns The Serif into a statement piece.
Packaging like no other
The Serif TV is so unique, that even its Eco-Packaging is unlike any other. With a little inspiration, you can upcycle your packaging into a nightstand, a cathouse and more.
*Actual products may differ from image shown. Please see our product gallery.
**The images are for illustrative purposes only.
Complete your home vibe
Ambient Mode
Turn your blank screen into something beautiful. The Serif gives you the power to transform your TV however you like.*
*Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.
**Image simulated for illustrative purposes. The Serif cable not shown.
Exclusive patterns
Specially created by Ronan and Erwan Bouroullec, the new Ambient Mode* features two exclusive patterns inspired by the natural world around us — a beautiful leaf and a textured fabric — and with various colours options to match your mood.
*Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.
*Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.
Set the mood with your voice
*Not all commands may be supported, dependent on region. Internet connection required. Data, subscription and other charges may apply.
*Not all commands may be supported, dependent on region. Internet connection required. Data, subscription and other charges may apply.
Fit the mood to your schedule
Smart made simple
Smart connectivity
From setup to streaming the QLED 4K Smart TV allows you to easily navigate different devices and apps.*
Works with: Netflix, Amazon Prime, Disney+, Apple TV, Google Play, Kayo, Foxtel Now, Stan, ABC iView, SBS On Demand, 7Plus, 9Now, 10Play, Amazon Alexa, Google Assistant, AirPlay 2.
*Internet connection required. Data, subscription, and other charges may apply. Apps are subject to change without notice and may need to be dowloaded. Features require a compatible device. All brand, product, service names and logos are trademarks and/or registered trademarks of their respective owners and are hereby recognised and acknowledged.
Mirrors all your experiences
All your devices, connected in seconds and in a simpler way.
*Compatible devices only. Internet connection required. Data, subscription and other charges may apply.
*Compatible devices only. Internet connection required. Data, subscription and other charges may apply.
Works with AirPlay 2
With built-in AirPlay 2, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more on your Samsung TV from your iPhone, iPad and Mac.
Monitor and control your smart home with QLED*
SmartThings links with IoT devices and sensors so you can turn on the lights, check what’s inside your fridge, and even run the robot vacuum cleaner right from the comfort of your couch. It’s a whole new world.
All it takes is a tap
Tap View
Transfer what you're watching on your mobile phone onto your TV screen with just a quick tap on The Serif.
*When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.
*When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.
Never miss a thing
Multi View
Multi View splits your TV screen in two, putting the content you’re watching on one side, and mirroring your mobile screen on the other. This means you don’t have to look away from the TV screen to glance at your phone anymore.
*Feature is available on Android 6.0 and higher mobile devices that support Mirror Casting. Available on Samsung Q60T and above 2020 range TVs. Serif can support Free-to-air and HDMI sources only on the left side of screen when in Multi View.
*Feature is available on Android 6.0 and higher mobile devices that support Mirror Casting. Available on Samsung Q60T and above 2020 range TVs. Serif can support Free-to-air and HDMI sources only on the left side of screen when in Multi View.
How to use NFC on TV
Step 1
With the TV screen off, place your mobile device on top of The Serif.
Step 2
Your mobile will connect to the TV via NFC.
Step 3
Now you can stream music from your mobile on The Serif.
*When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.
*When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.
The power of voice
Control your TV with ease
With Samsung’s built-in voice assistants, you can ask either Bixby or Alexa to control your TV using nothing more than your voice.
*Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Internet connection required. Commands may not be supported, dependent on region, and availibility is subject to change without notification. Supported languages may differ between Bixby and Alexa Voice Assistants. Internet connection required. Data, subscription and other charges may apply.
Bixby
With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.
Control your TV with your voice
The Serif works with your Google Assistant to get more done hands-free. Change channels, adjust the volume, control playback and more with just your voice.
Choose yours
- *Image simulated for illustrative purposes. The Serif cable not shown.
- **The appearance, design and GUI (Graphic User Interface) specifications that do not affect product performance are subject to change without notice.