HIGHLIGHTS

The Serif TV.
Technology meets contemporary design.

The Serif gives you the best of two worlds in one: unique design by Bouroullec and stunning images from Samsung QLED technology. Discover the finishing touch you've been looking for, with TV that complements your space perfectly.

White The Serif on a display block faces a Dark Blue The Serif on a stand, separated by The Serif’s iconic I. White The Serif displays a detailed image of a statue on-screen as the Dark Blue The Serif sits on a stand with a woman running on-screen in bold color.
The Serif is both stylish in design and stunning in picture quality. With its iconic I-shaped profile, The Serif beautifully integrates into your personal style and interior décor.
Graphic shapes inspired by your living space come together with a TV to transform into The Serif.

Elevate your home
with character and inspiration

Iconic design

Make a statement with a new design aesthetic, and
inspire your space with TV that looks good whether
it's switched on or off.

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Man and woman sit in their living room watching Fabric Ambient Mode on a White The Serif. Image is over layed with an orange I and The Serif-inspired dash graphic elements are seen below the image.

Much more
than 4K

Technology

Experience outstanding QLED picture quality
wrapped in exceptional design, plus powerful
control, easy content access and intelligent
features. The Serif is more than just a 4K TV.

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Galaxy S10 lies on a White The Serif in Fabric Ambient Mode in the colour Lightblue, showing mirror NFC content by playing the song Over the Horizon.

In harmony with your home

A man is at the kitchen table as a White The Serif shows Fabric Ambient Mode in the colour salmon.
White The Serif sitting on a stand in a living room with a sandy beach and clear ocean on-screen. Below is a close-up of the back of The Serif fabric texture and a close-up of the screen in Fabric Ambient Mode in the colour navy, highlighting the I-shape design.
White The Serif seen from the front on a white block display stand with vivid teal grass and a bright pink sky on-screen.
White The Serif sits on a stand beneath the stairs where a woman plays with her phone. The Serif shows Leaf Ambient Mode on-screen.
White The Serif with Fabric Ambient Mode in the colour navy on-screen sits on a stand in an office. Next to it a woman writes something on a board as another woman walks by.
White The Serif seen from the rear as a couple watches TV on the sofa. Next to the image is a Navy The Serif sitting on a cabinet against the wall with Fabric Ambient Mode in the colour salmon shown on-screen. A man sits on a nearby sofa playing his guitar.

Choose yours

The Serif 43"

43-inch White The Serif seen from the front at an angle with salmon colour on-screen.
Select the Colors
WHITE
Capacity
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The Serif 55"

55-inch White The Serif seen from the front at an angle with salmon colour on-screen.
Select the Colors
WHITE
Capacity
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Discover The Frame lifestyle TV.
TV when it's on. Art when it's off.

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White The Frame with a leaf drawing on-screen hangs on a wall next to open windows and greenery to show how it fits in with your lifestyle.
  • * Images are simulated and for illustration purposes only. The appearance, design and GUI (Graphic User Interface) specifications that do not affect product performance are subject to change without notice.