43" The Serif QLED 4K Smart TV
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The new Bevelled type customisable frame design offers an elegant 45-degree angled inner edge frame.
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Highlights
Serif Design
QLED powered by Quantum Dot
Powerful Sound
Tizen Smart Hub
18 Years Global No.1 TV Brand
2024 Canstar Most Satisfied Customer Award
2024 Finders Award: Most Loved TV Brand
2024 Roy Morgan Award: Most Trusted Brand
2023-2024 WeMoney People's Choice Award: Overall Satisfaction
Features
The Serif
Unconditionally beautiful
The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space. 1
Serif Design
Beautiful from any angle
The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.
Detachable Stand
Beautiful in virtually every place
Place the Serif virtually anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.2
"I" Shape Design
An eye-catcher
The iconic "I" shaped design presents a bold look that’s certain to catch the eye of any beholder. The slim frame turns The Serif into a statement piece that looks good whether it is switched on or off.3
QLED powered by Quantum Dot
Unleash cinematic colour
Samsung's Quantum Dot technology delivers our finest picture*. With 100% colour volume, Quantum Dot takes light and turns it into breathtaking colours that stay true at almost any level of brightness.**4
Powerful Sound
Sound you can feel
The Serif offers an incredible listening and viewing experience with an integrated 4 Ch audio system that fills your room with vibrant audio. 5
Tizen Smart Hub
Discover all your favourite content in one place
Explore endless entertainment with your favourite apps in one place. With automated content curation you can spend less time searching and more time streaming the movies, games and shows you love.*6
Design
Ronan & Erwan Bouroullec Design
Crafted by the Bouroullec brothers
Imagined by renowned designers Ronan and Erwan Bouroullec, The Serif is more than just a TV - it's a work of art.
Ambient Mode
No more blank screens
When you’re not watching your Samsung TV, Ambient Mode allows you to turn the blank screen into a beautiful display, personalised to your space and style.*7
SolarCell One Remote
Control multiple devices with a remote charged by sunlight and indoor lighting
Keep your coffee table clutter-free with Samsung’s SolarCell One Remote for easy control of your compatible devices.* Partly made with recycled plastics** and powered by sunlight and indoor lighting, you'll never need disposable batteries again.***8
Picture & Sound
Anti Glare Matte Display
Watch with less distractions
Experience stunning detail and incredible colour - with less distractions. The Anti Glare Matte Display Film uses a sophisticated embossed design to minimise glare and reflection. It spectacularly scatters and absorbs light across the screen, so you can enjoy stunning picture quality day or night.*9
Motion Rate 200
Keep up with the action
See fast-moving scenes with minimal blur and judder so that you have a sharper and smoother viewing experience watching live sports and action movies.* 10
4K AI Upscaling
The Intelligence behind the brilliance
Enjoy the brilliant beauty of our 4K QLED TV. The intelligent Quantum Processor can power and upscale your content up to 4K to help it look its best.*11
Adaptive Picture
The TV that adapts to its surroundings
Adaptive Picture technology automatically adjusts your screen's brightness levels to suit the room you're watching it in. And because it helps optimise content, you can be sure your favourite shows are always looking incredible.*12
Active Voice Amplifier
Don't miss a word
Whatever’s happening on movie night, Active Voice Amplifier helps ensure you rarely miss a word. It analyses noise levels in your room and amplifies the dialogue, so that even if the dog’s barking or the kids are arguing, you can hear every word.*13
Smart Connectivity
Connected Living (With built-in SmartThings Hub)
Control your Home from your TV
Control your compatible Samsung and third-party devices through your Samsung smart TV. Monitor your electricity usage, control your lighting, be notified when your washing is finished, or view your home cameras from your couch. Designed to make your life easier, more secure, and more connected.*14
Apple AirPlay
Control your connected home your way
With Apple AirPlay built into The Serif, you can effortlessly stream the movies and shows on your iPhone, iPad or Mac to the TV screen.*15
Built-in Voice Assistant - Bixby & Alexa
Control your TV with your voice
Control your TV using a voice assistant. Just ask to search for action movies, play your favourite music, change the volume, check the weather or control connected smart home devices.*16
Samsung TV Plus
Free TV channels, with 100+ additional channels
No need to pay for another subscription, enjoy free live streaming TV with Samsung TV Plus.* Choose from a variety of channels offering news, sports, entertainment and more. All you need is an Internet connection.17
Music Streaming by NFC
One touch music streaming
Simply tag your eligible smartphone to the top of the Serif to connect wirelessly via Bluetooth and stream your music and podcasts to the TV’s powerful speakers for an enhanced listening experience.*18
Multi View
See it all on one screen
Watch what's on your TV and your compatible mobile on the same screen at the same time. Whether it's live stats for sports or video guides for games, simply connect your phone and multi-screen with up to 2 displays simultaneously.*19
Freeview
Live & On Demand TV for free
Watch, Search & Discover 30+ Channels of Live & On Demand TV. All in the one place. All for FREE! No charges, fees or contracts. Access free Movies, Drama, Sport, Family entertainment & more from Australian free-to-air channels ABC, SBS, 7, 9 & 10 using your Samsung TV remote.*20
Samsung Daily+
Daily management for your favourite activities
Easily manage your daily activities from your TV. Access apps and services such as Workspace where you can work from the big screen by connecting your compatible PC, mobile or laptop and the Workout Tracker where you can get fit with your real-time exercise data on screen during your home workout.*21
Why Samsung
Samsung Care
We care so you're carefree
The free support service that helps keep your Samsung TV switched on. Providing benefits and assistance so that you can get the best out of your Samsung TV.*22
Knox Security
Your privacy. Secured. On Samsung TV's
Feel at ease with a multi-layered security solution which helps to shield your data. Even Home IoT devices connected to your Samsung TV are secured. Regular updates further fortify your TV, helping to protect it from harmful attacks.*23
Upcycle Packaging
Out of the box thinking
Samsung Upcycle Packaging can be creatively upcycled into useful household items instead of being disposed.*24
Accessibility
Accessibility
Entertainment made accessible
Experience content with ease and accessibility thanks to Samsung's visual aid solutions, including Eye Comfort Mode, and Voice Guide. Learn more about Samsung's Accessibility below. 25
