The Serif 55" QLED 4K Lifestyle TV

QA55LS01RAWXXY
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size 55"

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I-shaped Design

'I' Shape design

The Serif meets QLED technology

QLED

Say goodbye to black screen

Ambient Mode

LS

  • *The Serif is available in white in Australia. Other colours are not available in Australia.
  • *The Serif is available in white in Australia. Other colours are not available in Australia.
  • *The Serif is available in white in Australia. Other colours are not available in Australia.
  • *The Serif is available in white in Australia. Other colours are not available in Australia.
  • *The Serif is available in white in Australia. Other colours are not available in Australia.
  • *The Serif is available in white in Australia. Other colours are not available in Australia.

Transform your screen into a design piece

Ambient Mode

Say goodbye to blank screens. Serif Ambient Mode displays palette-theme designs and useful information on your TV when it’s off, transforming the screen into a beautiful lifestyle canvas.

Say goodbye to black screen

* The Serif is available in white in Australia. Other colours are not available in Australia. * Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours. Images are simulated and for illustration purposes only. The appearance, design and GUI (Graphic User Interface) specifications which do not affect product performance may vary by region and are subject to change without notice.

  • *The Serif is available in white in Australia. Other colours not ranged.
  • *The Serif is available in white in Australia. Other colours not ranged.
  • *The Serif is available in white in Australia. Other colours not ranged.
  • *The Serif is available in white in Australia. Other colours not ranged.

Adding elegance to the icon

Metal Floor Stand

Easily position The Serif anywhere in your room. Designed to blend naturally with your room, the included black metal stand complements and completes the TV's bold design and elegant silhouette.*

Adding elegance to the icon

*The Serif is available in white in Australia. Other colours not ranged.

The Serif exclusive patterns

Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us – a beautiful leaf and a textured fabric.*

*Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.

The Serif exclusive patterns

*Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.

Easily conceal the power cable

The Serif doesn't just look great – it can make your whole room look neater. A specially designed channel inside the TV stand lets you hide the power cord, for a sleek and streamlined setup.

Hide the power wire neatly in the stand

The Serif: Go BehindThe Bouroullec's Design

The Serif: Go Behind
The Bouroullec†s Design

See every detail

Ultra Bright

Experience the vibrancy of our Ultra Bright screens. Images on The Serif are designed to display with extreme contrast and clarity, helping you to see superb detail even in the lightest and darkest parts of an image.*

* The Serif is available in white in Australia. Other colours are not available in Australia. *Compared to Samsung RU8000TV. HDR content required. Compatibility with all HDR content is not guaranteed. The certification may vary by model. The range of Quantum HDR claims luminance is based on internal testing standards and is subject to change according to viewing environment or specific conditions. The Serif is available in white in Australia. Other colours not ranged.

Show what the director intended

* The Serif is available in white in Australia. Other colours are not available in Australia. *Compared to Samsung RU8000TV. HDR content required. Compatibility with all HDR content is not guaranteed. The certification may vary by model. The range of Quantum HDR claims luminance is based on internal testing standards and is subject to change according to viewing environment or specific conditions. The Serif is available in white in Australia. Other colours not ranged.

Works with…

Discover a new and convenient connected lifestyle, with your TV at the centre. The Serif can integrate seamlessly with compatible smart speakers and mobile devices, including non-Samsung models.*

*Compatible device required. Some functions provided by connected devices may not be suppported or limited in use.

NFC on TV*

  • * The Serif is available in white in Australia. Other colours are not available in Australia. * This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.
  • * The Serif is available in white in Australia. Other colours are not available in Australia. * This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.
  • * The Serif is available in white in Australia. Other colours are not available in Australia. * This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.
  • * The Serif is available in white in Australia. Other colours are not available in Australia. * This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.

Bixby on TV

Bixby (Availability of the feature may vary by region. Check before use.)

You can even talk to The Serif. The Bixby voice assistant can go beyond just controlling The Serif. Just ask and get more.*

Talk to The Serif with Bixby

* This feature is only available in certain languages. The content within the screen are simulated images and are for demonstration purposes only. * The Serif is available in white in Australia. Other colours are not available in Australia.

AirPlay 2

(Availability of the feature may vary by region. Check before use.)

With AirPlay 2 built-in, you can stream or share content from Apple devices* to the screen. Easily play videos, music, photos and more from your iPhone, iPad and Mac on The Serif.^

* These Apple OS versions are supported for this feature: iPhone / iPad IOS 12.2 and higher. Mac OS 10.14.5 and higher ^Inernet connection required. Apple and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries. SmartThings is compatible with selected devices. Please see samsung.com/au/SmartThings/.

AirPlay 2

* These Apple OS versions are supported for this feature: iPhone / iPad IOS 12.2 and higher. Mac OS 10.14.5 and higher ^Inernet connection required. Apple and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries. SmartThings is compatible with selected devices. Please see samsung.com/au/SmartThings/.

Amazon Alexa

(Availability of the feature may vary by region. Check before use.)

The Serif 2019 works seamlessly with Amazon Alexa*. Easily connect your Alexa-enabled devices and use your voice to turn on The Serif, change channels, control volume and more.^

*Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. ^ Internet connection required. SmartThings is compatible with selected devices. Please see www.samsung.com/au/smartthings. Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.Turn-on TV feature support may vary by model. Not all commands may be supported, dependent on region.

Amazon Alexa

*Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. ^ Internet connection required. SmartThings is compatible with selected devices. Please see www.samsung.com/au/smartthings. Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.Turn-on TV feature support may vary by model. Not all commands may be supported, dependent on region.

Google Assistant

(Availability of the feature may vary by region. Check before use.)

The Serif works with Google Assistant to make your house more connected.

*Google and related marks and logos are trademarks of Google LLC. ^ Internet connection required. SmartThings is compatible with selected devices. Please see www.samsung.com/au/smartthings. Turn-on TV feature support may vary by model.

The Google Assistant

*Google and related marks and logos are trademarks of Google LLC. ^ Internet connection required. SmartThings is compatible with selected devices. Please see www.samsung.com/au/smartthings. Turn-on TV feature support may vary by model.

Easy to Use

One Remote Control & Mobile App

Easily control all compatible devices and content with just One Remote Control* and your mobile. Adjust the settings or find new artwork to display^. Easy to find, easy to use.

* Compatible only with selected devices. Please see samsung.com/au/oneremote . ^ Internet required. Compatible mobile device required. SmartThings app must be downloaded and installed. Data and subscription charges may apply. Apps may be subject to change. * Images are simulated and for illustration purposes only. The appearance, design and GUI (Graphic User Interface) specifications which do not affect product performance may vary by region and are subject to change without notice.

Easy to Use

* Compatible only with selected devices. Please see samsung.com/au/oneremote . ^ Internet required. Compatible mobile device required. SmartThings app must be downloaded and installed. Data and subscription charges may apply. Apps may be subject to change. * Images are simulated and for illustration purposes only. The appearance, design and GUI (Graphic User Interface) specifications which do not affect product performance may vary by region and are subject to change without notice.

  • LS
  • 55"
  • Smart
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How to Setup Google Home on a Samsung TV.

How to Setup Google Home on a Samsung TV.See The Answer

Samsung Smart Remote Control

Samsung Smart Remote ControlSee The Answer

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