Unbelievable TV
picture quality
The No.1 TV brand*
Samsung has been making TV history and still continues to do so even now. The evolution of image quality—achieved by researching innovative technologies every year— is the reason why consumers continue to choose and love Samsung and why it continues to stay at the forefront of the TV market.
As the No. 1 TV brand, Samsung provides several optimal viewing modes with excellent picture quality all thanks to its unrivaled technologies accumulated over the years. Let's take a closer look at those modes below.
* Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis. Results are not an endorsement of Samsung. Any reliance on these results is at the third party's own risk.
TV picture settings for you
With the increasing number of consumers who scrutinise picture quality, making optimised modes for different viewing environments is more important than ever before. Many people pay for calibration services to set their TV settings or go online to find the optimal recommended settings based on their viewing needs.
However, with Samsung TVs providing several preset quality modes, that's all consumers need to experience optimised picture quality tailored to diverse viewing environments. Learn more about the concepts and purpose of each quality mode that a Samsung TV provides and how to get the most out of them below.
Dynamic Mode
Vivid even in bright environments
Dynamic Mode is a picture mode that allows users to enjoy content vividly and clearly during the day or in light-rich areas. It runs all the hardware and software technologies that a TV has in order to present a clear and crisp image with spectacular colours, improved brightness and sharpness.
* Picture quality may vary depending on quality and resolution of source content, installation and viewing conditions. Cable not shown.
Standard Mode
Balanced—anytime, anywhere
Standard Mode is a mode that anyone can enjoy in a typical indoor environment. Whether it's in the morning or at night, this mode has a stable and adequate brightness suitable for most and provides image quality for your screen.
* Cable not shown.
Filmmaker Mode
Experience movies and TV shows as the creators intended
Filmmaker Mode lets you watch movies and TV shows the way its original filmmakers intended. On supported UHD TVs, this new picture mode preserves critical visual elements like aspect ratio, colours, and frame rates for a truly authentic cinematic experience.
* Only available on selected models. Picture quality may vary depending on quality and resolution of source content, installation and viewing conditions. Cable not shown.
Movie Mode
Professional mode for movie buffs
Movie Mode is a mode that reliably reflects the quality elements intended by content publishers. This mode will provide a cinema-like experience when watching movies (especially in a slightly dark environment).
* Only available on selected models. Picture quality may vary depending on quality and
resolution of source content, installation and viewing conditions. Cable not shown.
Intelligent Mode
Optimised Mode
Picture fine-tuned to your lighting environment
Adaptive Picture Mode monitors the light level in your room as well as the content you are watching in real-time to optimise screen brightness and contrast settings.
Eye Comfort Mode
Intelligent picture for your eyes
Eye Saver Mode automatically adjusts your screen’s brightness based on the local sunset/sunrise information to reduce eye strain.
* EyeComfort must be activated in 'Intelligent Mode' settings.
* EyeComfort Mode may not be supported by some modes or apps. For example: Ambient Mode and Game Mode.
