It all started with an idea: how do you introduce the next generation to innovation before they even become users? Samsung Adriatic answered with Raspustolovina - a YouTube adventure series that fused the thrill of a treasure hunt with the power of Galaxy devices.

Season one debuted with five weekly episodes, whisking viewers into a world where tech became the ultimate sidekick in solving mysteries. What began as a fun experiment quickly turned into a cultural hit. Kids, parents, and grandparents alike tuned in, waiting each week for the next clue, the next twist, the next discovery. By the end of the season, Raspustolovina had clocked more than 3.8 million views on YouTube and an incredible 13 million impressions. The comments section brimmed with excitement—viewers praised the mix of adventure and innovation, while fans demanded a second season.

But the story didn’t end on YouTube. Over on Instagram, Samsung Serbia launched weekly riddles tied to the episodes. The result? 16.7 million views, a reach of 1.3 million users, and a reputation for Samsung Adriatic as a master of creative storytelling.

Breaking the Rules to Reach a New Generation

From the start, Raspustolovina was never meant to look like a traditional campaign. Instead of commercials, Samsung Adriatic created a full-fledged adventure series tailored for Generation Alpha - dynamic, playful, and interactive.

The story unfolded across the platforms young people use most. Short, engaging formats on Instagram built anticipation, while YouTube hosted the complete episodes. Influencers amplified the excitement, ensuring the adventure reached audiences where they already spend their time.

Every element was designed to highlight Galaxy innovation in a natural way. AI features and smart functionalities became part of the mystery-solving process, showing how technology can be a true sidekick. And instead of simply watching, viewers got to join in - solving puzzles, cracking riddles, and feeling like part of the team.

The response proved the insight right: young people crave meaningful content that speaks their language. While foreign productions dominate local box offices week after week, Raspustolovina filled a gap with a homegrown story that engaged them directly.

That’s why a second season wasn’t just a possibility - it was a necessity.

Welcome to Raspustolovina Season 2

With momentum built from the first season, a second season was inevitable. The adventure returned—bigger, bolder, and with a brand-new hero, Vuk, joining Marko, Milica, Viktor, Džidži, and Sofija. Before the premiere, a playful Instagram teaser sparked excitement, generating 687K impressions. When the new episodes launched, the impact was immediate: over 13 million YouTube views in just weeks.

This time, the story extended even further. Weekly TikTok recaps drew in more than 1 million views each, pulling audiences back to YouTube for the full experience. Snapchat Ads added another layer, delivering 79K clicks directly to the episodes. On Instagram, engagement soared past 30% as fans raced to solve weekly riddles that tied directly into the plot. Once again, Galaxy devices - and Galaxy AI - were seamlessly woven into the adventure, proving just as vital to the story as the characters themselves.

And the fun didn’t stop when the final episode aired. Quizzes and challenges about the heroes kept audiences engaged long after the season’s end, turning Raspustolovina into an ongoing conversation. The results spoke for themselves: 3.5 million YouTube views, a reach of 2.5 million, and two seasons of glowing community feedback.

From YouTube shorts to TikTok recaps, from Instagram riddles to cable television, Raspustolovina has grown far beyond its origins. It’s no longer just a campaign, but a cultural storytelling phenomenon - one that’s shaping how Generation Alpha discovers adventure, teamwork, and the future of technology.