And the fan-favorite
streak continues
streak continues
The Global #1 TV brand for 20 years in a row.¹
Features that immerse you deeper in the game
Big screen TVs
AI enhancements
Samsung Tizen OS
TV as massive as the moment
Samsung Supersize TV
Lose yourself in the action on our 115” Class screens, amplifying every highlight play with impressive clarity and larger-than-life detail.
Changing the game from within
NQ8 AI Gen3 Processor
Our most intelligent processor ever taps into hundreds of AI neural networks to analyze the content on screen and optimize your picture and sound to the sport you’re watching, brilliantly elevating every play.
Upscale every broadcast and stream
AI Upscaling²
Our Al processors upscale all your content into stunning 4K or 8K—even games on lower resolution broadcasts—allowing you to enjoy your favorite sports regardless of the source.³
Keep your eye on the ball
AI Motion Enhancer Pro⁴
Smooth out motion and reduce blur for hard-to-see objects, allowing you to better track plays as they unfold in real-time.
Go bigger without the blur
Supersize Picture Enhancer⁵
Our 98” Class TVs use Supersize Picture Enhancer to accommodate the jump in size without a drop in
quality, resulting in a smoother picture, less pixelation and deeper contrast for every game and match.
Surround yourself in the action
Dolby Atmos & Object Tracking Sound
Built-in Dolby Atmos® speakers fill the room and amplify the game with rich, 3D surround sound,
while our AI technology tracks moving objects to match your sound to the movement on screen.
Boost the best sounds of the game
Active Voice Amplifier Pro
Built-in Dolby Atmos® speakers fill the room and amplify the game with rich, 3D surround sound,
while our AI technology tracks moving objects to match your sound to the movement on screen.
More to watch right from the jump
Samsung Tizen OS / Samsung TV Plus⁶
Enjoy around 70 sports channels and apps—including the FIFA+ channel—all without having to set up a separate device.
Split your screen
with ease
Multi View
Enjoy around 70 sports channels and apps—including the FIFA+ channel—all without having to set up a separate device.⁷,⁸
Meet the lineup
Neo QLED 8K
Neo QLED 4K
OLED
Crystal UHD
