55" The Serif Cotton Blue 4K Smart TV
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key features
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Serif Design
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QLED powered by Quantum Dot
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Motion Rate 200* (55" / 65" only)
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Powerful Sound
Beautiful from any angle
Serif Design
The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.
Beautiful from any angle
Serif Design
The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.
- * Image simulated for illustrative purposes. Cable not shown.
- * Image simulated for illustrative purposes.
* Image simulated for illustrative purposes. Cable not shown.
Beautiful in every place
Detachable stand
Place The Serif virtually anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.
* Image simulated. Cable not shown.
An eye-catcher
"I" Shape Design
The iconic "I" shaped design presents a bold look that’s certain to catch the eye of any beholder. The slim frame turns The Serif into a statement piece that looks good whether it is switched on or off.
Aesthetically beautiful colour
Two Colours
Here are two colours that really pop. Cotton Blue carries the natural vibe of The Serif, and Cloud White is always popular. Now this is how you complete your home interior.
* Cotton Blue model will be available after April 25th, 2022.
Unleash vivid colour and contrast
QLED powered by Quantum Dot
Samsung QLED TV's Quantum Dot technology delivers a billion shades of colour and incredible contrast in a variety of lighting conditions - allowing you to discover details you may not have before.
* Screen image simulated for illustrative purposes.
* Screen image simulated for illustrative purposes.
Clarity in motion
Motion Rate 200*
Keep up with fast-paced sports and action movies. Samsung’s Motion Rate 200 helps you experience smooth, clear motion through the most dynamic of scenes.*
* Only available in The Serif 55"/65"
Sound you can feel
Powerful Sound
The Serif offers an incredible listening and viewing experience with an integrated 4 Ch audio system that can fill your room with vibrant audio.*
* Sound effect may vary depending on content and environmental characteristics (including ceiling).
* Sound effect may vary depending on content and environmental characteristics (including ceiling).
Watch without distractions
Anti Glare Matte Display
Experience stunning detail and incredible colour - without distractions. The Anti Glare Matte Display Film uses a sophisticated embossed design to minimise glare and reflection. It spectacularly scatters and absorbs light across the screen, so you can enjoy stunning picture quality day or night.*
* Picture quality will vary depending on room conditions and lighting. Image simulated for illustrative purposes.
Complement your living space
Ambient Mode
Beautifully integrate your TV's screen to suit your personal style and interior décor using Ambient Mode, featuring an Exclusive palette designed by Ronan & Erwan Bouroullec.*
* Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.
* Image simulated, cable not shown.
Various options to match your home vibe
* Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.
Set the mood with your voice*
Select a background theme that fits your mood, or ask the voice assistant to choose one for you.*
* Ambient Voice Commands supported by Bixby only. Not all accents, dialects and expressions recognised. Internet connection required. Data, subscription and other charges may apply.
* Ambient Voice Commands supported by Bixby only. Not all accents, dialects and expressions recognised. Internet connection required. Data, subscription and other charges may apply.
Fit the mood to your schedule
Change the Ambient Mode background in sync with your routine, match it to your mood or surroundings, or display everyday information like the date or weather.*
* Internet connection required. Data, subscription and other charges may apply.
* Internet connection required. Data, subscription and other charges may apply.
One touch music streaming
Music Streaming by NFC
Simply tag your eligible smartphone to the top of the Serif to connect wirelessly via Bluetooth and stream your music and podcasts to the TV’s powerful speakers for an incredible listening experience.*
* This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.
Easy control, greener future
Advanced SolarCell One Remote
Easily control all of your compatible devices with Samsung’s Advanced SolarCell One Remote and get quick access to things like Netflix, YouTube, gaming consoles or a Soundbar with Smart Hub.* And now, the SolarCell One Remote is partially made with recycled plastic** and can be powered by indoor lights. It is even smart enough to harvest power from radio frequencies generated by Wi-Fi routers in your home, so you'll never need disposable batteries again.
* Compatible only with selected devices. Please see samsung.com/au/oneremote. Internet required.
Data and subscription charges may apply. Apps may be subject to change.
** Our One Remote Control contains about 24% recycled content.
* Compatible only with selected devices. Please see samsung.com/au/oneremote. Internet required.
Data and subscription charges may apply. Apps may be subject to change.
** Our One Remote Control contains about 24% recycled content.
Simple and seamless
Smart Connectivity
Samsung Smart Connectivity delivers a simple yet powerful smart TV experience. Connect compatible devices or tap into your favourite games, apps, and services.* Continue your current binge or explore what’s new and on now. It’s the best of everything, all from your home screen.
* Internet required. Data and subscription charges may apply. Apps may be subject to change without notice. Available on Samsung 2022 TVs and onwards.
Works with Google Assistant, Amazon Alexa and Apple AirPlay 2
Samsung TV works with Google Assistant, Amazon Alexa and Apple Airplay 2 so you can control your connected home your way.^
^Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Supported languages may differ between Bixby and Alexa and Google Assistant. Image simulated for illustrative purposes.
Enjoy all the leading Apps*
Netflix, Amazon Prime, Disney+, Apple TV, Kayo, YouTube, Foxtel, Stan, Binge, ABC iView, SBS On Demand, 7Plus, 9Now, 10Play*.
* Internet connection required. Data usage and subscription fees may apply.
* Apps are subject to availability and can be removed at any time without notice. Available on Samsung 2022 TVs and onwards.
* The Book of Boba Fett: ©2022 Lucasfilm Ltd.
* Image simulated for illustrative purposes.
Screen Mirroring
Wirelessly mirror the screen and audio from your compatible smartphone, tablet or PC to your Samsung TV for maximum impact.*
* Feature is available on Windows 10, Android 6.0 and higher mobile devices that support Mirror Casting and Apple devices supporting Apple AirPlay2. Available on Samsung 2022 TVs and onwards.
Auto Device Detection
Your TV can automatically detect and name connected devices, and lets you add them to your Home Menu for easy access when you need it.*
* Auto Device Detection is compatible with selected devices. Please see samsung.com/au/tvs/one-remote-device-list/
Bluetooth
With Bluetooth connectivity for your compatible devices, you can connect to your TV without cables which allows you to stay in the comfort of your couch.*
* Supports Android OS and iOS based smartphone. Some Bluetooth devices may not be supported depending on Bluetooth version.
Samsung Smart TV meets the Apple TV app
Watch award-winning Apple Original series and films from Apple TV+. The premium channels you want. Thousands of movies to buy or rent. It’s all expertly curated on the Apple TV app on your Samsung Smart TV.*
* Subscription required for Apple TV+. Internet required. Apple and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries and regions.
* Subscription required for Apple TV+. Internet required. Apple and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries and regions.
Control your TV with ease
Built-in Voice Assistant
You can ask either Bixby or Alexa to play your favourite content, get answers, and even control your TV and other compatible connected devices - all by using your voice.*
* Content services are subject to change without notice. Voice commands recognise English, French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
* Connected devices must be WiFi enabled and compatible with Bixby or Alexa and their relevant apps. Internet connection and SmartThings app required. Data usage and subscription fees may apply. Limited commands may be supported.
* Content services are subject to change without notice. Voice commands recognise English, French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
* Connected devices must be WiFi enabled and compatible with Bixby or Alexa and their relevant apps. Internet connection and SmartThings app required. Data usage and subscription fees may apply. Limited commands may be supported.
The TV that adapts to its surrounds
Intelligent Mode
Your Serif TV knows how to help create an amazing entertainment experience. Intelligent Mode uses a combination of smart sensors to fine-tune the audio, picture and brightness so that the action looks and sounds incredible.*
* Picture and sound quality of upscaled content will vary depending on quality and resolution of source content. Performance may vary depending on installation environment and surroundings.
The TV that adapts to its surroundings
Adaptive Picture
Adaptive Picture technology automatically adjusts your screen's brightness levels to suit the room you're watching it in. And because it helps optimise content, you can be sure your favourite shows are always looking incredible.*
Never miss a word
Active Voice Amplifier
Whatever’s happening on movie night, Active Voice Amplifier helps ensure you never miss a word. It analyses noise levels in your room and amplifies the dialogue, so that even if the dog’s barking or the kids are arguing, you can hear the words.*
Never miss a thing
Freeview
Find out what’s on now, next or over the next 7 days with the easy-to-use TV guide. Looking for your favourite show? Use Search for quick access to on-demand programs from ABC iView, SBS On Demand, 7+, 9Now and 10 Play. All in one place, all for free.*
* Freeview uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply. Screen images simulated for illustration purposes only.
* Freeview uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply. Screen images simulated for illustration purposes only.
Free TV, no strings attached*
Samsung TV Plus
Enjoy free live streaming TV with Samsung TV Plus.* Choose from a variety of channels offering content for all interests that are currently in trend.
* Internet connection required. Available content subject to change.
* Internet connection required. Available content subject to change.
Out of the box thinking
Upcycle Packaging
Samsung Upcycle Packaging is not like usual packaging. It comes with easy-to-follow DIY instructions on how to transform the cardboard into a standalone shelf, a small table or even a cat house.
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Samsung Global No.1 TV
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Mozo People’s Choice Awards for Televisions 2022
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2023 Finder Product Award winner
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