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The view zooms through curving structures like glaciers that are blue tinged with yellow. The view arrives at a fantastic field of pink and orange grass and bushes. Cut to an aerial view of clouds and waves. The clouds partly clear up to reveal an otherworldly blue landscape with fog and swirls.

Samsung Vision AI transforms screens into intelligent
solutions that enrich everyday life.
We’re redefining what screens can do — simplifying,
enhancing and empowering your daily experiences.
Home Entertainment Brand
of the Year
Awarded by Which?
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Foundation of Samsung
Vision AI

  • One UI Tizen

    Experience a seamless and personalised user interface, with 7 years of OS upgrades ensuring your TV stays at its best.

    A TV screen displays apps, services and streaming options available with Samsung One UI Tizen.

  • AI Processor

    Fast, intelligent AI processor enhances picture, sound and daily life with AI features.

    Samsung NQ8 AI Gen3 Processor chip.

  • Secured by Knox

    Your data, protected. A dedicated solution that protects your privacy and security.

    The Samsung Knox Security logo, which resembles a shield.
Enjoy 7 years of
new TV experiences
for free
A metallic badge displaying ‘7 Years OS Upgrade for Free’ in bold text.
Your Entertainment, Your Way

Personalised experiences

Samsung Vision AI Companion

Ask your companion anything

Getting help from an AI companion now feels like having a personal assistant built into the TV. Multiple AI agents work together on the big screen to help in real moments. Ask about the latest match scores, get outfit ideas, or find a great restaurant nearby. Answers appear instantly, with videos and images to choose from, making discovery feel natural, useful and genuinely personal in everyday life.

Samsung Vision AI is here logo clicks on a remote's Vision AI button. Features like Copilot, Generative Wallpaper, Perplexity and AI Mode appear on a TV displaying the Vision AI UI. As the microphone button is pressed, voice commands show. What was the final score? Find nearby delivery pizzerias.

Bixby

Effortless intelligence begins with a chat

Just say what’s on your mind. Whether you're curious about an actor, need a new show to watch, or want to dim the lights, your Samsung AI TV understands and responds naturally. Thanks to real-time contextual understanding, your TV responds with relevant, intelligent answers on the big screen—no typing, no menus, just natural conversations.

  • Woman sitting in living room asks "Recommend a good movie for me to watch tonight" into the TV remote. Bixby with Bixby logo answers "Here are some movie recommendations perfect..." on the large Samsung TV by displaying the answer along with movie recommendations based on The Last Link playing now.
    Upscale your every moment

    Front-row experiences

    AI Upscaling

    Samsung Vision AI transports you inside the worlds of your favourite content. AI Picture enhances resolution for breathtaking sharpness and detail. AI Sound fine-tunes the audio delivering crystal-clear dialogue and immersive sound. And AI Optimisation takes care of the rest, intelligently adjusting settings to match your content and environment.

    A man and a boy play basketball. AI detects several points in the scene for upscaling. Waves of tiny diamonds appear from these points and sweep across the screen. The scene becomes clearer and more vivid. The view zooms out to reveal that it's a scene being played on a TV screen.

    Extraordinary together

    SmartThings

    Pet Care

    Samsung Vision AI unlocks new SmartThings features
    that enhance your daily life. With SmartThings Pet Care,
    you can stay connected to your pets from anywhere, ensuring peace of mind when you're away.

    A woman is sitting in an outdoor location. She smiles as she looks down at her phone, viewing her pet at home.
    In a living room, a pet dog watches a scene of another dog biting a watermelon on a TV screen. SmartThings logo.

    Universal Gestures

    Samsung AI TVs also let you use your Galaxy Watch's as
    the remote for quick, easy use — like rotating the
    watch's bezel to scroll the TV screen, or making a fist to return to the previous screen.

    A woman controls a TV across the room with her Galaxy Watch. She gestures to press pause on a scene of a girl picking oranges.
    Four different shots of a user trying out Galaxy Watch Universal Gesture, including touching and looking at their watch.

    Generative Wallpaper

    What's your mood for
    the day?     What appeals to you?

    There's even a new way to visually express yourself. Every day, you can select keywords that reflect your mood.
    With Generative Wallpaper, your TV will create stunning, unique backgrounds that match those vibes.

    A woman is surrounded by bubbles with prompts like Party Mood, Lonely, Nature, Happy Holiday, Chill hour, Relax, Nostalgic, Excited, Deco, Seize your day, Inspire me and Serene. The bubbles are replaced by images of scenery. An AI-generated content image of a rainbow and snowy mountains is selected.

    • A rainbow over snowy mountain peaks. A note at the bottom reads AI-generated content.
    • An outdoor pool surrounded by decorations such as plants and wooden decor. A note at the bottom reads AI-generated content.
    • A sandy beach with many rocks and cliffs. A note at the bottom reads AI-generated content.
    • A peaceful lake with a boat on the water and mountains in the background. A note at the bottom reads AI-generated content.
    • A sunny room with many plants and windows. A note at the bottom reads AI-generated content.
    • An outdoor patio with a pool. A sunset against mountains in the background. A note at the bottom reads AI-generated content.
    • A snowy mountain peak with fireworks and smoke coming out from the top. A note at the bottom reads AI-generated content.
    • A peaceful marsh with plants in the water. Mountains are in the background. A note at the bottom reads AI-generated content.
    • An elaborate cathedral with bright fireworks lighting up the night sky. A note at the bottom reads AI-generated content.
    • A series of mountains with green trees. A note at the bottom reads AI-generated content.
    • A still lake with snowy mountains in the background. A note at the bottom reads AI-generated content.

    A TV appears with a vivid blue abstract landscape on screen. Four other TVs with vivid designs on screen appear, with two on either side of the original TV.

    Meet Vision AI in Samsung AI TVs

    * Samsung TV has been ranked No.1 selling TV Brand for 19 consecutive years by Omdia.

    * Available functions and content may vary depending on the model, country/region and are subject to change without notice.

    * Image simulated for illustrative purposes. Sequences shortened and simulated. Actual UI may be different.

    1. Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED (excluding Q6F) and The Frame TV models. Samsung Vision Al features vary by TV model.
    2. Tizen OS upgrades are available for up to 7 years from the product’s release year starting in 2023. Availability, features, contents and services are subject to change without notice and may vary by product, model or region. The upgrade does not cover hardware related performance, features or durability. Samsung Account login required and agreement to Smart Hub Terms and Conditions. Requires internet connection. Updates need to be enabled on device.
    3. Samsung Knox Security: Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.
    4. Samsung Vision AI Companion: Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Feature not available in Republic of Ireland. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Provides AI created content, with accuracy not guaran teed. Feature accessible by the AI button, or long press of the Home button on remote controls without an AI button.
    5. Bixby: Voice commands and multi turn are supported for 10 languages (US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR). Not all accents, dialects and expressions recognized. Q8F and above support far-field mics. Q7F and above support TV remotes. U8000F needs a SmartThings mobile remote. Samsung Vision AI Companion: Information based on current viewing is only available on Samsung TV Plus channels
    6. AI Picture, AI Sound, AI Optimization: Feature varies by model. Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
    7. Pet Care: Real-time streaming on mobile devices is supported on mobile devices with Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and 2025 Samsung TVs and later models. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings by same Samsung account to send and receive notifications.
    8. Universal Gestures: Available apps and services may vary and are subject to change without notice. Only supported on Galaxy Watch4 and later models, with Wear OS 5 and higher versions.
    9. Generative Wallpaper: The number of generation attempts allowed per day may be limited. The image depicted on the TV screen is AI-generated images created through the Generative Wallpaper function. This feature is not supported on OLED models. Samsung account required.