55" The Serif QLED 4K Smart TV

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55" The Serif QLED 4K Smart TV

QA55LS01TAWXXY

55" The Serif QLED 4K Smart TV(QA55LS01TAWXXY) is rated 4.8 out of 5 by 59.
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  • Purchase with a Soundbar and save23T&C’s apply.
  • Beautiful from any angle with Serif Design by Bouroullec
  • Unleash vivid colour and contrast with Quantum Dot technology
  • Turn blank into beautiful thanks to Ambient Mode

Choose size

  • Serif Design
    Serif Design
  • Quantum Dot
    Quantum Dot
  • Ambient Mode
    Ambient Mode
  • New ways to enjoy content
    NFC on TV

Beautiful from any angle

The Serif Designed by Bouroullec

The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.

Unconditionally Beautiful Unconditionally Beautiful

Beautiful from any angle

The Serif Designed by Bouroullec

The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.

Beautiful from any Angle Beautiful from any Angle

Unleash vivid colour and contrast

Quantum Dot Technology

Samsung QLED TV's Quantum Dot technology delivers a world of immersive colour and contrast in a variety of lighting conditions - so you can discover details you haven’t before.

Unleash vivid colour and contrast Unleash vivid colour and contrast

Complement your living space

Ambient Mode

Enhance your surroundings with an exclusive palette designed by Ronan and Erwan Bouroullec. Ambient Mode beautifully integrates your TV's screen to suit your personal style and interior décor.*

Complement your living space Complement your living space

*Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.

Stream your tunes with one touch

Wireless music via NFC

With just one touch via NFC, you can play music from your compatible smartphone through The Serif’s powerful TV speakers.*

Stream your tunes with one touch Stream your tunes with one touch

*When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing.

Regain control

Control multiple devices with One Remote Control*

Easily control all of your compatible devices with Samsung’s One Remote Control and get quick access to your favourite things like Netflix, YouTube, Xbox or a Soundbar with Smart Hub*

*Compatible only with selected devices. Please see samsung.com/au/oneremote for more details. Apps and services are subject to change without notice. Internet connection required. Data, subscription and other charges may apply.

Regain control Regain control

*Compatible only with selected devices. Please see samsung.com/au/oneremote for more details. Apps and services are subject to change without notice. Internet connection required. Data, subscription and other charges may apply.

Smart made simple

Smart connectivity

From setup to streaming the QLED 4K Smart TV allows you to easily navigate different devices and apps.* Works with: Netflix, Amazon Prime, Disney+, Apple TV, Google Play, Kayo, Foxtel Now, Stan, ABC iView, SBS On Demand, 7Plus, 9Now, 10Play, Amazon Alexa, AirPlay 2.

serif-smart-tv serif-smart-tv

*Internet connection required. Data, subscription, and other charges may apply. Apps are subject to change without notice and may need to be downloaded. Features require a compatible device. All brand, product, service names and logos are trademarks and/or registered trademarks of their respective owners and are hereby recognised and acknowledged.

Freeview Plus

Don’t miss an episode

Freeview Plus* lets you browse and choose free-to-air and catch-up TV shows from the one handy place, set reminders for favourite programs and receive recommendations. Simply press the green button on your remote control and get watching.

Screen images simulated for illustration purposes only. *Freeview Plus uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply.

Freeview Plus Freeview Plus

Screen images simulated for illustration purposes only. *Freeview Plus uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply.

The power of voice

Control your TV with ease

Choose your voice assistant. You can ask either Bixby, Alexa, or Google Assistant to play your favourite content, get answers, and even control your TV and other connected devices around your home.

*Content services may vary by region and are subject to change without notifications. Voice commands recognise English, French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognised. Supported languages may differ between Bixby and Alexa Voice Assistants. This service may not be available at the time of purchase of this product. Google Assistant may not be available at time of release. Google is a trademark of Google LLC. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

The power of voice The power of voice

*Content services may vary by region and are subject to change without notifications. Voice commands recognise English, French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognised. Supported languages may differ between Bixby and Alexa Voice Assistants. This service may not be available at the time of purchase of this product. Google Assistant may not be available at time of release. Google is a trademark of Google LLC. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

A customised entertainment experience

Intelligent Mode

Samsung’s Intelligent Mode adapts picture, sound and volume to suit your environment and content for a customised entertainment experience.*

*Picture and sound quality of upscaled content will vary depending on quality and resolution of source content.

A customised entertainment experience A customised entertainment experience

*Picture and sound quality of upscaled content will vary depending on quality and resolution of source content.

Connect wirelessly

Bluetooth

With Bluetooth connectivity for your compatible devices, you can connect to your TV without moving from the comfort of your couch.*

*Some Bluetooth devices (such as HID) and apps may not be supported. Availability is subject to change without notification.

Connect wirelessly Connect wirelessly

*Some Bluetooth devices (such as HID) and apps may not be supported. Availability is subject to change without notification.

The Serif doesn't belong next to the wall

Versatile Design

The Serif can be placed almost anywhere you please. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile.

The Serif doesn't belong next to the wall The Serif doesn't belong next to the wall

An eye-catcher

'I' Shaped Design

The iconic "I" shaped design presents a bold look that’s certain to catch the eye of any beholder. The slim frame turns The Serif into a statement piece that looks good whether it is switched on or off.

An eye-catcher An eye-catcher

The Serif The Serif

The Serif The Serif

The Serif The Serif

The Serif The Serif

Here’s how to install it

No tools? No problem.

It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.*

*Refer to instruction manual for full installation instructions.

Here’s how to install it Here’s how to install it

*Refer to instruction manual for full installation instructions.

Go clutter-free

Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.

Go clutter-free Go clutter-free

Set the mood with your voice*

*Not all commands may be supported, dependent on region. Internet connection required. Data, subscription and other charges may apply.

Set the mood with your voice Set the mood with your voice

*Not all commands may be supported, dependent on region. Internet connection required. Data, subscription and other charges may apply.

Fit the mood to your schedule

Fit the mood to your schedule Fit the mood to your schedule
Works with AirPlay 2 Works with AirPlay 2

Works with AirPlay 2

Seamlessly connect with Apple devices

With built-in AirPlay 2, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more on your Samsung TV from your iPhone, iPad and Mac.

*Internet connection required. Data, subscription and other charges may apply. Apple and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries. These Apple OS versions are supported for this feature: iPhone / iPad IOS 12.2 and higher. Mac OS 10.14.5 and higher.
Monitor and control your smart home with QLED Monitor and control your smart home with QLED

Monitor and control your smart home

SmartThings Dashboard

SmartThings links with IoT devices and sensors so you can turn on the lights, check what’s inside your fridge, and even run the robot vacuum cleaner right from the comfort of your couch. It’s a whole new world.

*SmartThings works with select compatible IoT devices and may vary by region. See www.samsung.com/au/smartthings for compatible devices. SmartThings Hub may need to be purchased separately, dependent on connected device. Internet required. Data and subscription charges may apply.

Never miss a thing

Multi View

Multi View splits your TV screen in two, putting the content you’re watching on one side, and mirroring your mobile screen on the other. This means you don’t have to look away from the TV screen to glance at your phone anymore.

Never miss a thing Never miss a thing

*Feature is available on Android 6.0 and higher mobile devices that support Mirror Casting and Apple devices compatible with Apple AirPlay2.

Bixby Bixby

Bixby

Works with

With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.

*This feature is only available in certain languages. Not all commands may be supported, dependent on region. Internet connection required. Data, subscription and other charges may apply.
Talk to Google to get things done Talk to Google to get things done

Talk to Google to get things done

Google Assistant

Easily find and enjoy your favourite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.

*Google is a trademark of Google LLC. Turn-on TV feature support may vary by model. Internet connection required. Not all commands may be supported, dependent on region. Internet connection required. Data and subscription charges may apply. Google products purchased separately.

Even the packaging looks good

After you set up The Serif TV, the unique Eco-Packaging can be upcycled into a nightstand, a cathouse, a magazine stand and more. Reuse and recycle with Samsung.

Product Specs

DOWNLOAD

Specifications

  • Product QLED
  • Picture Engine Quantum Processor 4K
  • Contrast Mega Contrast
  • Mobile to TV - Mirroring Yes (requires Android 6.0↑ with Screen Cast capabilities or iPhone iOS 11.4↑ with AirPlay 2 support)
55" The Serif QLED 4K Smart TV(QA55LS01TAWXXY) is rated 4.8 out of 5 by 59.
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Rated 4 out of 5 by from Great look After only a few days of watching this TV I feel very happy with it. The Frame fits into my living room decor and the art work on display draws my eye again and again. The picture density and detail is exceptional.
Date published: 2021-06-11
Rated 4 out of 5 by from Nice tv Beautiful tv, great features. just waiting on the additional frames to arrive.
Date published: 2021-06-11
Rated 5 out of 5 by from Great TV Great TV. Easy to use and set-up. Colours are great. Looks great in any room
Date published: 2021-06-07
Rated 5 out of 5 by from Not just a pretty face. Very happy with this purchase. TV is so unique in its design and looks great in my living room. A real conversation piece. Excellent menu system and remote control, very easy to use. Great picture quality too.
Date published: 2021-04-20
Rated 5 out of 5 by from Serif 55 I got the tv a week a go and I still can’t believe how good it is beautiful picture and so easy to use very happy
Date published: 2021-04-14
Rated 1 out of 5 by from Netflix Users Should Avoid - HDR10 Not Working I bought serif 55" almost a year ago. I first noted that the popular Netflix show Queens Gambit was too dim to watch. The picture appears to be dark and very flat. Later last year I subscribed to Disney+ to watch Marvel movies. To my biggest disappointment, no movie produced after 2017(with HDR10) can be displayed properly. I've noted people started complaining about this in early 2019 on forums. For other TV models, the fix can be as simple as changing the gamma value. HOWEVER, Samsung blocked this function for users while using Netflix/Disney+ apps. I've called Samsung customer care trying to get this fixed. They've sent a technician to replace the motherboard and did not get this fixed. They’ve simply noted that "TV functions as per manufacturer's specification" after the repair attempt. I wasted a lot time communicating back/forward - and only learnt that the manufacturer’s specification didn’t expect HDR10 to work properly! So if you are a heavy user of Netflix or Disney+, DO NOT buy this TV!
Date published: 2021-04-06
Rated 4 out of 5 by from Stylish tv This is a fantastic looking TV. It's bold and can be made to stand out in he room or just fade into the background. Great picture quality, easy to use and a whole bunch of streaming apps. Doesn't have the android interface or built in chromecast but works so much better than tvs with the android system (in my experience). Only thing I would of liked to see is a brighter display. Low light scenes are not as easy to be as they should be. Still, happy with my purchase and would recommend to others.
Date published: 2021-03-25
Rated 5 out of 5 by from Great value TV No ability to hang it on the wall but it doesn’t matter because it looks amazing standing on the cabinet. The picture is really clear and for the price point I don’t think we could have found a better deal!
Date published: 2021-03-13
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From $159.00/mo or $125,900.500
$1,000.00 Save $1,000.00

^Samsung Finance is for approved customers only. Monthly payments must be made during the promotional period. Interest and payments are payable after the interest free period expires. Paying only the minimum monthly payment will not pay out the purchase before the end of the plan. A $99 annual fee for Gem Visa applies. At the end of the plan, interest will be charged at 24.99%. Samsung Finance is provided under the Gem Visa Conditions of Use (as applicable), which specify all other conditions for this offer. Also available to CreditLine, GO MasterCard and Buyer’s Edge customers. Other conditions, fees and charges apply, see https://www.samsung.com/au/finance/ for details. Credit is provided by Latitude Finance Australia (ABN 42 008 583 588), Australian Credit Licence number 392145.