55" The Serif QLED 4K Smart TV

55"
4.7 (323) QA55LS01TAWXXY

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55" The Serif QLED 4K Smart TV
55"

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Highlights

Serif Design

Serif Design

Quantum Dot

Quantum Dot

Ambient Mode

Ambient Mode

New ways to enjoy content

NFC on TV

Features

Beautiful from any angle

The Serif Designed by Bouroullec

The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.

Beautiful from any angle

The Serif Designed by Bouroullec

The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.

An eye-catcher

'I' Shaped Design

The iconic "I" shaped design presents a bold look that’s certain to catch the eye of any beholder. The slim frame turns The Serif into a statement piece that looks good whether it is switched on or off.

Unleash vivid colour and contrast

Quantum Dot Technology

Samsung QLED TV's Quantum Dot technology delivers a world of immersive colours and contrast in a variety of lighting conditions, allowing you to discover details you haven’t before.

Complement your living space

Ambient Mode

Enhance your surroundings with an exclusive palette designed by Ronan and Erwan Bouroullec. Ambient Mode beautifully integrates your TV's screen to suit your personal style and interior décor.*1

Set the mood with your voice*

Select a background theme that fits your mood, or ask the voice assistant to choose one for you. 2

Fit the mood to your schedule

Change the Ambient Mode background in sync with your routine, match it to your mood or surroundings, or display everyday information like the date or weather.

Stream your tunes with one touch

Wireless music via NFC

With just one touch via NFC, you can play music from your compatible smartphone through The Serif’s powerful TV speakers.*3

Regain control

Control multiple devices with One Remote Control*

Easily control all of your compatible devices with Samsung’s One Remote Control and get quick access to favourites like Netflix, YouTube, Xbox or a Soundbar via the Smart Hub*4

Smart made simple

Smart connectivity

From set up to streaming, the QLED 4K Smart TV allows you to easily navigate different devices and apps.* Works with Netflix, Amazon Prime, Disney+, Apple TV, Google Play, Kayo, Foxtel, Stan, ABC iView, SBS On Demand, 7Plus, 9Now, 10Play, Amazon Alexa, Google Assistant, AirPlay 2.5

Freeview Plus

Don’t miss an episode

Freeview Plus* lets you browse and choose free-to-air and catch-up TV shows from the one handy place, set reminders for favourite programs and receive recommendations. Simply press the green button on your remote control and get watching.6

The power of voice

Control your TV with ease

Choose your voice assistant. You can ask either Bixby, Alexa, or Google Assistant to play your favourite content, get answers, and even control your TV and other connected devices around your home.7

A customised entertainment experience

Intelligent Mode

Samsung’s Intelligent Mode adapts picture, sound and volume to suit your environment and content for a customised entertainment experience.*8

Connect wirelessly

Bluetooth

With Bluetooth connectivity for your compatible devices, you can connect to your TV without moving from the comfort of your couch.*9

Works with AirPlay 2 Works with AirPlay 2

Works with AirPlay 2

Seamlessly connect with Apple devices

With built-in AirPlay 2, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more on your Samsung TV from your iPhone, iPad and Mac. 10

Monitor and control your smart home with QLED Monitor and control your smart home with QLED

Monitor and control your smart home

SmartThings Dashboard

SmartThings links with IoT devices and sensors so you can turn on the lights, check what’s inside your fridge, and even run the robot vacuum cleaner right from the comfort of your couch. It’s a whole new world.11

We care, so you're carefree.

Samsung Care

Samsung Care’s response time and expertise means that if you need assistance with a product, we’ll be there to help so you don't miss a thing.*12

Never miss a thing

Multi View

Multi View splits your TV screen in two, putting the content you’re watching on one side, and mirroring your mobile screen on the other. This means you don’t have to look away from the TV screen to glance at your phone anymore.13

Bixby Bixby

Bixby

Works with

With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.14

Talk to Google to get things done Talk to Google to get things done

Talk to Google to get things done

Google Assistant

Easily find and enjoy your favourite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.15

The Serif doesn't belong next to the wall

Versatile Design

The Serif can be placed almost anywhere you please. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile.

Here’s how to install it

No tools? No problem.

It's all very straightforward. Simply place your TV upside-down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.*16

Go clutter-free

Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.

Even the packaging looks good

Eco-packaging

After you set up The Serif TV, the unique Eco-packaging can be upcycled into a nightstand, a cathouse, a magazine stand and more.
Reuse and recycle with Samsung.

Learn more