Samsung Within / Innovation

Introducing SpaceSelfie:
Cara Says Be Yourself in Every Selfie

How supermodel Cara Delevingne inspired an amazing cache of real, authentic SpaceSelfies.

Cara Delevingne taking a selfie in front of a large crowd at the SpaceSelfie launch event.

All the stars were out at Samsung KX on October 23rd to launch our very first SpaceSelfie. And none shone brighter than the multitalented Cara Delevingne. She’s worked with some of the world’s best photographers and walked runways and red carpets from Paris to London, so you’d expect she’d take every selfie very seriously.

Perhaps it’s surprising then that the top supermodel says selfies are not about being perfect or posing—they’re all about being yourself. “Abandon all ideas of it being a good one or perfection. I think it’s all about having fun with it. I like to try and do all angles. How many chins can I get in a selfie? That’s a fun one.”

Photos of Cara Delevingne in various poses.

Unfiltered fun in every shot

With Cara’s exciting energy and authenticity, she helped bring the selfie back to reality in an age of filters and airbrushed flawlessness. Thousands of people joined in, sending funny faces, pouts and unfiltered snaps right into the upper stratosphere. To kick things off in style, Cara went one better than some of Hollywood’s heaviest hitters.

Remember the history-making Ellen DeGeneres Oscar selfie? Well, in that spirit, Cara used her Galaxy S10 5G at the launch event to send her very own SpaceSelfie into the stratosphere. And, by the way, even Reese Witherspoon liked it. But to make all of this possible in the first place we had to enlist scientists, design bespoke apps and find a balloon half the size of a basketball court.

Video of the SpaceSelfie campaign
Video of the SpaceSelfie campaign

Making the mission happen

To go where no phone had gone before, we needed some of the best and brightest minds to make it happen. So, with the help of a team of engineers, scientists and technicians, we pulled out all the stops. We used a super-pressure high-altitude balloon, specially designed apps and a tailored payload box to carry the Galaxy S10 5G into the upper stratosphere. And to power it all, solar panels were incorporated into the design.

As it turns out, we’ve made the perfect phone to survive in space. It’s so durable that it can handle the extreme environments found in the stratosphere without any special cases or insulation. And tests showed that it can even withstand temperatures as low as -65°C.

Photos taken from the SpaceSeflie campaign
Photos taken from the SpaceSeflie campaign
Photos taken from the SpaceSeflie campaign
Photos taken from the SpaceSeflie campaign
Photos taken from the SpaceSeflie campaign
Photos taken from the SpaceSeflie campaign

Being yourselfie

Now the SpaceSelfie mission has come to a close, it’s obvious that Cara’s sensational spin on the selfie has really rubbed off on everyone. While we didn’t spot any triple chins, she inspired thousands to be themselves by sending skydive smiles, cheesy grins and the odd grimace into space. So the next time you stare into that front-facing camera, why not try and be like Cara and get your true self into every shot?

Take your own natural selfie on the Galaxy S10 5G

Inspired by Cara? Launch your selfie to new heights with the Galaxy S10 5G.

Samsung Galaxy S10+

Galaxy S10 5G

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