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Flex Your Way

In a twist of fate, the road ahead is far more flexible than we ever thought possible.

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Two hands hold up two Galaxy devices. On the left, an open Galaxy Z Fold2 5G, open to the camera with a red, orange, blue and green butterfly design on it. On the right, a closed Galaxy Z Flip 5G. Two hands hold up two Galaxy devices. On the left, an open Galaxy Z Fold2 5G, open to the camera with a red, orange, blue and green butterfly design on it. On the right, a closed Galaxy Z Flip 5G.
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Our Legacy

books and papers are laid on the surface books and papers are laid on the surface

Beneath The Surface

The story behind our design. Told by our designers.
5G today and tomorrow 5G today and tomorrow

5G Today & Tomorrow

See how 5G will change the way you live.
A smartphone's display unfolds horizontally to feature a multi-colored butterfly on-screen. A smartphone's display unfolds horizontally to feature a multi-colored butterfly on-screen.

Unfold the Future

See how past technical triumphs now unfold in the palm of your hand.
Smartphone screen features an image drawn with the S Pen Smartphone screen features an image drawn with the S Pen

More Than a Stylus

How the S pen is transcending its role as a simple tool.
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A Phone Built on Can't

They said it couldn't be done. But we did it.
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Extreme Conditions

Built to follow you to the ends of the Earth and beyond.
The 2020 QLED 8K in Ambient Mode blends the screen naturally into the nearby environment. The 2020 QLED 8K in Ambient Mode blends the screen naturally into the nearby environment.

Nothing in Between

The 2020 Samsung QLED 8K Design Story
A young woman drinks coffee while The Sero plays a vertical video to music in the background. A young woman drinks coffee while The Sero plays a vertical video to music in the background.

Put a New Spin on Everyday Moments

Create fresh experiences at home with a unique TV design.
French furniture designers, the Bouroullec brothers Ronan and Erwan watch 2019 The Serif in a modern style living room. French furniture designers, the Bouroullec brothers Ronan and Erwan watch 2019 The Serif in a modern style living room.

The Serif Design Story

The Serif by the Bouroullecs establishes a new aesthetic in TV.

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Galaxy S21 | S21+ 5G

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S21 Plus 5G in Phantom Violet seen from the rear, on top of S21 5G in Phantom Pink seen from the front. The one seen from the front has a coral graphic wallpaper onscreen. S21 Plus 5G in Phantom Violet seen from the rear, on top of S21 5G in Phantom Pink seen from the front. The one seen from the front has a coral graphic wallpaper onscreen.