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Free delivery, 24/7 order tracking and free 28-day returns on all orders. Finance available on orders over £99.

Free delivery, 24/7 order tracking and free 28-day returns on all orders. Finance available on orders over £99.

98" Q950R Flagship QLED 8K HDR Smart TV (2019)

98" Q950R Flagship QLED 8K HDR Smart TV (2019)

QE98Q950RBTXXU

98" Q950R Flagship QLED 8K HDR Smart TV (2019)(QE98Q950RBTXXU) is rated 4.0 out of 5 by 5.
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Choose your size

  • True 8K Resolution
    True 8K Resolution
  • Q HDR 4000
    Q HDR 4000
  • Quantum Processor 8K
    Quantum Processor 8K
  • 8K AI Upscaling
    8K AI Upscaling

Your guide to TVs

We give you the lowdown on the latest display technology and help you decide what kind of TV to invest in next.

Compare the 2019 QLED range

QLED Q950R
QLED Q90R
QLED Q85R
QLED Q80R
QLED Q70R
QLED Q60R

At a glance

QLED Q950R Enjoy everything you watch in glorious 8k.
QLED Q90R Unrivalled image quality with our best QLED 4K TV.
QLED Q85R Experience lifelike picture quality.
QLED Q80R Unleash the power of TV with personalised content.
QLED Q70R A stylish TV designed to blend into any home.
QLED Q60R Experience life like picture quality.

Screen size

QLED Q950R 55” | 65” | 75” | 82”
QLED Q90R 55” | 65” | 75”
QLED Q85R 55” | 65” | 75”
QLED Q80R 55” | 65”
QLED Q70R 49” | 55” | 65” | 75” | 82”
QLED Q60R 43” | 49” | 55” | 65” | 75” | 82”

Resolution

QLED Q950R 8K
QLED Q90R 4K
QLED Q85R 4K
QLED Q80R 4K
QLED Q70R 4K
QLED Q60R 4K

Picture quality

QLED Q950R Q HDR 4000/3000 Direct Full Array Elite
QLED Q90R Q HDR 2000 Direct Full Array Elite
QLED Q85R Q HDR 1500 Direct Full Array Plus
QLED Q80R Q HDR 1500 Direct Full Array
QLED Q70R Q HDR 1000 Direct Full Array
QLED Q60R Q HDR

Upscaling

QLED Q950R 8K AI Upscaling
QLED Q90R 4K AI Upscaling
QLED Q85R 4K AI Upscaling
QLED Q80R 4K AI Upscaling
QLED Q70R 4K AI Upscaling
QLED Q60R 4K AI Upscaling

Ambient mode

QLED Q950R Yes
QLED Q90R Yes
QLED Q85R Yes
QLED Q80R Yes
QLED Q70R Yes
QLED Q60R Yes

Bixby voice assistant

QLED Q950R Yes
QLED Q90R Yes
QLED Q85R Yes
QLED Q80R Yes
QLED Q70R Yes
QLED Q60R Yes

Expand to see the differences between 2019 QLED models.

The perfect reality of QLED 8K

The perfect reality of QLED 8K The perfect reality of QLED 8K

* Product design and specifications may vary depending on the model and size of the TV.

True 8K resolution

See the bigger picture and not the pixels with 4 times the resolution of 4K. Get closer with enhanced colours, texture and skin tones that makes every seat the best in the house. using machine learning, the technology is able to rapidly compare the image data it is receiving with millions of picture formulas that are stored in its ever updating formula bank. It then recreates the image texture, edge definition and level of detail at a much higher resolution of up to 8K.

True 8K resolution True 8K resolution

Breathtaking 33-million pixel resolution

What exactly is 8K resolution? It’s super high-resolution that’s 4 times higher than 4K UHD and 16 times higher than FHD. With more than 33 million pixels, Samsung QLED 8K Q950R gives you an amazing pixel-less viewing experience. It's real 8K resolution.

Breathtaking 33-million pixel resolution Breathtaking 33-million pixel resolution

Enjoy everything you watch in glorious 8K resolution

Using machine learning, QLED 8K is able to rapidly compare the image data it is receiving with millions of picture formulas that are stored in its formula bank. It then recreates the image texture, edge definition and level of detail at a much higher resolution.

* Viewing experience may vary according to types of content and format. ‘AI Upscaling’ may not apply to PC connection, and certain conditions of Game Mode.

Relax with a TV that adapts to give you the very best picture and sound

Quantum Processor 8K

Discover just how smart a TV can be. Relax as it automatically adapts to give you the very best sound and picture. It links easily to compatible smart devices and lets you control your home with your remote. Then, when you’re stuck for what to watch, it’ll even provide you with new TV recommendations.

Relax with a TV that adapts to give you the very best picture and sound Relax with a TV that adapts to give you the very best picture and sound

Plunge further into the depth and detail

HDR 4000*

See incredible depth and detail in everything you watch. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled scene in pin-sharp clarity. With the highest brightness levels of any TV to date and with every frame optimised to perfection, the picture you see is as detailed as it is in the real world.

Plunge further into the depth and detail Plunge further into the depth and detail

* The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions. ** HDR 3000 applicable to 55Q950R and 65Q950R.

Precise, pin-sharp contrast across the whole screen

Direct Full Array Elite

Exceptional viewing in all conditions with precise, pin-sharp contrast across the whole screen. Make every moment unmissable with pixel perfect contrast, deeper blacks and captivating colour, thanks to precise backlight technology.

Precise, pin-sharp contrast across the whole screen Precise, pin-sharp contrast across the whole screen

* Direct Full Array Numerical Index based on backlighting, antireflection and contrast enhancement technologies.

Feel the deeper depth

Feel distance in a whole new way. Samsung QLED 8K Q950R’s high resolution shows you even the small details in every scene, giving you more depth and immersing you even further into a new 8K reality.

Feel the deeper depth Feel the deeper depth

Watch a bigger reality

Samsung QLED 8K Q950R delivers the clarity you’ve been expecting on a larger screen. It’s practically impossible to see visible pixels, no matter how close you are to the TV. Discover the joy of a pure immersive reality.

Watch a bigger reality Watch a bigger reality

Genuine cinematic colour made from over a billion colours

100% Colour volume*

Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume. QLED technology, unlike others, is able to transform light into breath-taking colour without degradation over time.

*100% colour volume measured to DCI-P3 standard, certified by VDE.

Perfect picture, no matter where you sit

Enjoy watching the game with friends, or a movie with the family, ensuring everyone gets a great seat. From the middle of the sofa to the armchair in the corner, everyone can see the brilliant picture.

No more blank screen

Ambient mode*

Turn your TV screen into a decorative feature, displaying useful information, your own photos or by blending it into your surroundings. Just take a picture, upload it to your TV and blend it into your décor making the big blank screen a thing of the past.

*Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.

Décor Décor

Décor

Set your screen with an interactive background that matches your room décor perfectly.

Info Info

Info

You can display info like the time and date on a beautiful background.

My album My album

My album

Display all your favorite photos from your mobile device. It†s your own personal gallery.

Artworks Artworks

Artworks

Lovers of art will also enjoy beautiful pieces from well-known photographers and artists, all grouped on a variety of themes.

Make the screen your own

  • * Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colours.
  • * Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colours.
  • * Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colours.
  • * Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colours.

Near Invisible Cable

Only Samsung allows you to design your space free from clutter with one near-invisible optical cable for all your connections, so you place your TV anywhere you want it in your room.

Near Invisible Cable Near Invisible Cable

Interact and control your TV with your voice

Bixby is an intelligent assistant that can help you manage your TV and home.

* This feature is only available in certain languages.* The content within the screen are simulated images and are for demonstration purposes only.

Intelligent Home

Connect and control your compatible smart devices and home appliances from your sofa. QLED TVs work with Bixby, Alexa, Google Assistant and connect to your SmartThings*.

Intelligent Home Intelligent Home

* Compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice.

All your content and connected devices in one place

Enjoy simple, sleek and intuitive control of everything from one remote. It comes in a premium metallic finish and allows you to access all your content and connected devices in one place. You’re only ever 3 clicks from your favourite shows.*

All your content and connected devices in one place All your content and connected devices in one place

*Some apps may not be available at launch. App providers can be withdrawn from the product at any time and without notice.

Less time searching and more time watching

Content Discovery (Universal Guide)

Finally, a TV with everything in one place. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.

Less time searching and more time watching Less time searching and more time watching

* Content services may vary by regions and are subject to change without notifications.

Every Aspect of Design Designed with craftsmanship

Every Aspect of Design Designed with craftsmanship Every Aspect of Design Designed with craftsmanship

* Actual product may differ from image shown. Please see our product gallery.

The Google Assistant

QLED works with the Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.

The Google Assistant The Google Assistant

Amazon Alexa

QLED works with Alexa so your life just got simpler. It’s easy to connect your Alexa-enabled devices. With QLED’s compatibility, have Alexa turn on your TV, change channels, control volume, and more.

Amazon Alexa Amazon Alexa

AirPlay 2

With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your QLED.

AirPlay 2 AirPlay 2
  • * Google and related marks and logos are trademarks of Google LLC.* Service may not be launched at the same time as QLED, and the availability may vary by region.* Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.
  • * Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.* Service may not be launched at the same time as QLED, and the availability may vary by region.* Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.
  • *Service may not be launched at the same time as QLED, and the availability may vary by region.

Specifications

  • Display 98"
  • Resolution 7,680 x 4,320
  • Moth Eye Moth Eye
98" Q950R Flagship QLED 8K HDR Smart TV (2019)(QE98Q950RBTXXU) is rated 4.0 out of 5 by 5.
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Rated 5 out of 5 by from Good Best tv 8k product is very detaily No comment this nice product.
Date published: 2020-08-04
Rated 5 out of 5 by from Amazing This is so good you should defenatly purchase it I bought 7 one for each room in my house not including the bathrooms and garages. I am extremly happy with this the only problem is that it is to small
Date published: 2020-05-17
Rated 5 out of 5 by from Excellent product 100% satisfied with this enormous TV. Picture quality is sharp and faultless
Date published: 2019-08-04
Rated 4 out of 5 by from Great but not fantastic The TV is great, but the edge to edge is really not that. You can still see the bezel, and the no gap wall mount does leave a gap... Picture quality is excellent! I havent used the sound from the TV. My amp is connected to the TV via eArc. The first TV delivered had a fault, and samsung are unable to replace due to no stock begin available. Waiting on new stock to arrive.
Date published: 2020-06-27
Rated 1 out of 5 by from why is it so expensive? I'm a student and i'm mind blown by the price of the 98 inch TV, i don't quite understand why the 82 inch TV costs around about 5-7k whereas the 98 inch TV costs about 70k which is absolutely ridiculous. This must be an error or some sort please fix your prices Samsung.
Date published: 2019-10-28
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Samsung Electronics (UK) Limited. UK and ROI residents aged 18+. Purchase a selected new Samsung TV (Promotion Product) in-store or online from a participating retailer (Participating Retailer) between 06/11/2019 – 28/01/2020 and claim a Samsung Galaxy Note 10+ 5G in Auro Glow (Reward) by redemption. Not valid in conjunction with any other offer. No cash alternative. Promotion Product must be received and not returned. Participants must visit 20182.samsungpromotions.claims/8Kwith5g, complete the online claim form, upload proof of purchase, enter the model number and provide all other required information within 30 days from the date of purchase (Claim). See www.samsung.com/uk/8k-tv-note10-offer for Promotion terms.

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