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CALIFORNIA CONSUMER PRIVACY STATEMENT

Last Updated: December 31, 2023

This California Consumer Privacy Statement (“Statement”) supplements the Samsung Privacy Policy for the U.S. (the “Samsung US Privacy Policy”). It applies solely to California residents and addresses personal information we collect online and offline. This Statement does not apply to Samsung personnel or job applicants.

This Statement uses certain terms that have the meaning given to them in the California Consumer Privacy Act of 2018 (as amended by the California Privacy Rights Act of 2020) and its implementing regulations (collectively, the “CCPA/CPRA”).

Notice to California Residents

1. Collection and Use of Personal Information

We may collect (and may have collected during the 12-month period prior to the effective date of this Statement) the following categories of personal information about you:

• Identifiers: identifiers such as real name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, unique pseudonym, or user alias; telephone number), online identifier, Internet Protocol address, email address, social security number, account name, and other similar identifiers, such as login ID, which may include login credentials when you choose to use certain Services
• Additional Data Subject to Cal. Civ. Code § 1798.80: bank account number, credit card number, debit card number, and other financial information
• Protected Classifications: characteristics of protected classifications under California or federal law, such as age and gender
• Commercial Information: commercial information, including records of products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies
• Online Activity: Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with or through the Services or other Samsung or third-party websites, applications, or advertisements (for example, health data or contents of messages and emails when you use certain Services)
• Geolocation Data: including precise geolocation collected with your separate consent
• Sensory Information: audio, electronic, visual, and similar information
• Inferences: inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, and behavior (for example, when you use the Customization Service or in connection with personalized ads served to you)

The categories of personal information we collect about you will depend on the specific Samsung products, services and features you use.

We may use (and may have used during the 12-month period prior to the effective date of this Statement) the categories of personal information listed above for the purposes described in the Privacy Policy and for the following business purposes:

• performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing and managing financing programs, providing analytic services, providing storage, or providing similar services;
• auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance;
• providing advertising and marketing services to you, except for cross-context behavioral advertising (which is addressed in the “Sale or Sharing of Personal Information” section of this Statement);
• short-term, transient use, including but not limited to non-personalized advertising shown as part of your current interaction with us;
• helping to ensure security and integrity to the extent the use of the consumer’s personal information is reasonably necessary and proportionate for these purposes;
• debugging to identify and repair errors that impair existing intended functionality;
• undertaking internal research for technological development and demonstration;
• undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us; and
• managing Samsung’s relationships with our business customers and vendors that provide services on our behalf.

2. Sources of Personal Information

During the 12-month period prior to the effective date of this Statement, we may have obtained personal information about you from various sources, including:

   • you or your devices, for example, through your use of the Services;
   • our affiliates and subsidiaries;
   • business partners;
   • data analytics providers;
   • vendors who provide services on our behalf;
   • social networks;
   • internet service providers;
   • data brokers;
   • online advertising networks and services;
   • publicly and commercially available sources (as permitted by applicable law);
   • for our business customers and vendor representatives, your employer.

3. Retention of Personal Information

We will retain your personal information for the time period reasonably necessary to achieve the purposes described in the Samsung US Privacy Policy, this Statement, a service-specific Privacy Notice, or any other notice provided at the time of data collection, taking into account applicable statutes of limitation and records retention requirements under applicable law, as well as our records retention requirements and policies.

4. Sale or Sharing of Personal Information

We may share your personal information by allowing certain third parties (such as online advertising services) to collect your personal information via automated technologies and server-to-server connections on the Services for cross-context behavioral advertising. This kind of sharing may be considered a “sale” under the CCPA/CPRA. You have the right to opt out of these types of disclosures of your information, as detailed below.

We may sell or share for cross-context behavioral advertising purposes (and may have sold or shared during the 12-month period prior to the effective date of this Statement) the following categories of personal information about you to or with online advertising services:

• Identifiers
• Online Activity

5. Disclosure of Personal Information for a Business Purpose

During the 12-month period prior to the effective date of this Statement, we may have disclosed the following categories of personal information about you for a business purpose to the following categories of third parties:

   • Identifiers: affiliates and subsidiaries, joint marketing partners, business partners (including financing partners), ad networks, internet service providers, data analytics providers, social networks, and operating systems and platforms
   • Device Information: affiliates and subsidiaries, ad networks and business partners
   • Online Activity (such as Service usage): affiliates and subsidiaries, business partners, and data analytics providers
   • Commercial information (such as purchase information): affiliates and subsidiaries and business partners
   • Geolocation: business partners

6. California Consumer Privacy Rights

You have certain choices regarding our use and disclosure of your personal information, to the extent applicable to each Service, as described below.

Access: You may have the right to request that we disclose to you the personal information we have collected about you, including (i) the categories of personal information; (ii) the categories of sources from which the personal information is collected; (iii) the business or commercial purposes for collecting, selling, or sharing (for cross-context behavioral advertising purposes) personal information; (iv) the categories of third parties to whom we disclose personal information; and (v) the specific pieces of personal information we collected about you.

Correction: You may have the right to request that we correct the personal information we maintain about you, if that information is inaccurate.

Deletion: You may have the right to request that we delete certain personal information we have collected from you.

Opt-Out of Sale or Sharing: You may have the right to opt out of the sale of your personal information or the sharing of your personal information for cross-context behavioral advertising purposes.

Statistics: Click here to view metrics relating to consumer privacy rights requests we received last year.

Shine the Light Request: You also may have the right to request that we provide you with (1) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (2) the identity of those third parties.

How to Submit a Request: To submit an access, correction, or deletion request, or a request to limit the use and disclosure of your sensitive personal information, click here or call us at 1-800-SAMSUNG (1-800-726-7864). To submit a Shine the Light request, you may use our webform, at https://privacypost.sea.samsung.com/ccpa/privacy-inquiries. To opt out of the (a) sale of your personal information, or (b) sharing of your personal information for cross-context behavioral advertising purposes, click here, call us at 1-800-SAMSUNG (1-800-726-7864). To manage cookies related to browser-based requests to Samsung.com, you can make your preference known using the Global Privacy Control signal. Requests sent using the Global Privacy Control will apply to our above-referenced website that you visit on the device and/or browser from which they are submitted. For more information about the Global Privacy Control, please visit https://globalprivacycontrol.org/. To submit a request as an authorized agent on behalf of a consumer, click here.