50" The Frame Smart 4K TV

50"
4.4 (1368) QA50LS03TAWXXY

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50" The Frame Smart 4K TV
50"

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Highlights

Turn off to beautify your space with art

Art Mode

One Clear Cable

One Clear Cable

See the world in QLED Technology

Quantum Dot

Customise to your style

Customisable Frames

Features

TV when it's on.
Art when it's off.

Beautify your space with art

Art Mode

The Frame uniquely transforms into a work of art when it's not in use. Choose from the built-in artworks,* or access hundreds of artworks from world-renowned galleries via the Samsung Art Store. 1

Connect, clean and clear.

One Clear Cable

No more wondering what goes where. Enjoy easy installation and reduced clutter with our One Clear Cable that connects your TV to the One Connect Box to manage all your devices including power.*2

Unleash vivid colour and contrast

Quantum Dot

Samsung QLED TV's Quantum Dot technology delivers a world of immersive colours and contrast in a variety of lighting conditions.

Frame your way

Customisable Frames

The Frame can be customised with different colour frame options to match the style of your home and beautifully complement any space so you get the experience of a real picture frame that matches your room.*4

Explore frames

Hangs like a real frame

Slim Fit Wall-mount Included

The Frame comes included with Samsung's unique Slim Fit Wall-mount in the box, allowing you to hang your TV flush to the wall - just like a real picture frame so your TV looks like a natural work of art.*5

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Regain control

Control multiple devices with one controller*

Easily control all of your compatible devices with Samsung’s One Remote Control and get quick access to your favourite things like Netflix, Foxtel Now, YouTube, Xbox or a Soundbar with Smart Hub*6

A customised entertainment experience

Intelligent Mode

Samsung’s Intelligent Mode adapts picture, sound, and volume to suit your environment and content* for a customised entertainment experience.7

The power of voice

Control your TV with ease

Choose your voice assistant. You can ask either Bixby, Alexa, or Google Assistant to play your favourite content, get answers, and even control your TV and other connected devices around your home.8

We care, so you're carefree.

Samsung Care

Samsung Care’s response time and expertise means that if you need assistance with a product, we’ll be there to help so you don't miss a thing.*9

Belongs anywhere in the room

Optional Easel Stand

Think beyond the walls. Put The Frame almost anywhere you like with an optional easel TV stand that match you and the style of your interior.*10

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Bringing world-class galleries to you

Samsung Art Store

Start your free trial on The Frame and discover the amazing content available on the Samsung Art Store. When you become a full member you get unlimited access to art collections and photography, spanning the classics to the contemporary.*11

Enjoy art curated for you

Auto Curation

The Frame learns what you like and automatically recommends artworks you’d love to see on your wall. It’ll also keep you up to date with new and popular artworks.*12

Collect your favourites

Your personal selection

Create your own personalised gallery using favourite art pieces in your living room. Select and mark the pieces you like as favourites and see them all in one place.

Frame your most-loved moments

My Collection

You can easily upload and exhibit your own photography — or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive.*13

Add artistic filters to your photos

Filters

Transform your photos into masterpieces. You can choose from six filters that give your photos unique new flair so they look even better on your wall.14

Your art, your way.

Matte Options

Now there are more ways to customise The Frame. With Art Mode, you get 7 different types of layout styles and a palette of 10 different colours to choose from. Set up the gallery to suit your mood, making your artwork and photographs look great.

Senses the light for ideal brightness

Brightness Sensor

Your art always looks how it was meant to, thanks to the Brightness Sensor.* It detects surrounding light and automatically optimises the screen’s brightness and colour tone for a natural look.15

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Senses your presence

Motion Sensor

When you’re nearby, the Motion Sensor* detects your presence and turns the TV display into your preselected artwork, so you can enjoy your favourite art while you’re there. When you leave, it turns off to save energy.16

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Turn blank into beautiful

Ambient Mode +

Beautifully integrate your TV's screen to suit your tastes and interior décor with Samsung’s Ambient Mode +. Display art, photos, time and weather or take a picture of the wall and set it on-screen, so your TV seamlessly blends in.*17

Never miss a thing

Multi View

Multi View* splits your TV screen in two, putting the content you’re watching on one side, and mirroring your mobile screen on the other. This means you don’t have to look away from the TV screen to glance at your phone.18

Talk to Google to get things done

Google Assistant

Easily find and enjoy your favourite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.19

Just ask

You can even talk to The Frame. The Bixby voice assistant can go beyond just controlling The Frame. Just ask and get more.*20

Powerfully integrated, simple to use.

One Remote Control / SmartThings app / Smart Hub

The Frame makes your digital life a breeze. One Remote Control and the SmartThings App let you effortlessly access and control your connected devices. You can also use Smart Hub to easily search for content, browse the web, and explore awesome apps.21

Freeview Plus

Don’t miss an episode

Freeview Plus* lets you browse and choose free-to-air and catch-up TV shows from the one handy place, set reminders for favourite programs and receive recommendations. Simply press the green button on your remote control and get watching.22

In perfect harmony with The Frame

S Series Soundbar is designed to match The Frame in both looks and amazing sound.*23

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Reframe your waste

Once you’ve set up The Frame, the fun does not end there. With a little ingenuity, you can upcycle The Frame’s Eco-Packaging into a nightstand, a cathouse, a magazine stand and more.

Learn more