55" The Serif White 4K Smart TV

New subscribers get 3 months of Apple TV+ free¹

New subscribers get 3 months of Apple TV+ free¹

Limited-Time Offer
Just open the Apple TV app to redeem before 02.09.2024

T&Cs apply. New subscribers only. Plan auto-renews until cancelled.

New subscribers get 3 months of Apple TV+ free¹ New subscribers get 3 months of Apple TV+ free¹

55" The Serif White 4K Smart TV

QA55LS01BAWXXY

  • Stylish & Iconic 'I' shaped design
  • Immersive colour & contrast with QLED powered by Quantum Dot
  • Motion Rate 200 for a picture that keeps up with the action in 55” and 65”

Choose size

  • The Serif with Conventional display shows light reflections on its screen while The Serif with Matte Display does not. The UL verified Glare Free: Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34 logo is also on display.
    Serif Design
  • QLED powered by Quantum Dot
    QLED powered by Quantum Dot
  • Motion rate 200
    Motion Rate 200* (55" / 65" only)
  • Powerful Sound
    Powerful Sound

Beautiful from any angle

Serif Design

The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.

* Image simulated for illustrative purposes. Cable not shown.

The Serif is mounted on a stand. Then The Serif is placed on a table without the stand. Then the backside of The Serif, which is mounted on a stand, is on display demonstrating its 360 All Around Design. The Serif is mounted on a stand. Then The Serif is placed on a table without the stand. Then the backside of The Serif, which is mounted on a stand, is on display demonstrating its 360 All Around Design.

* Image simulated for illustrative purposes. Cable not shown.

Beautiful in every place

Detachable stand

Place The Serif virtually anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

* Image simulated. Cable not shown.

An eye-catcher

"I" Shape Design

The iconic "I" shaped design presents a bold look that’s certain to catch the eye of any beholder. The slim frame turns The Serif into a statement piece that looks good whether it is switched on or off.

Unleash vivid colour and contrast

QLED powered by Quantum Dot

Samsung QLED TV's Quantum Dot technology delivers a billion shades of colour and incredible contrast in a variety of lighting conditions - allowing you to discover details you may not have before.

* Screen image simulated for illustrative purposes.

* Screen image simulated for illustrative purposes.

Clarity in motion

Motion Rate 200*

Keep up with fast-paced sports and action movies. Samsung’s Motion Rate 200 helps you experience smooth, clear motion through the most dynamic of scenes.*

* Only available in The Serif 55"/65"

Sound you can feel

Powerful Sound

The Serif offers an incredible listening and viewing experience with an integrated 4 Ch audio system that can fill your room with vibrant audio.*

* Sound effect may vary depending on content and environmental characteristics (including ceiling).

* Sound effect may vary depending on content and environmental characteristics (including ceiling).

Watch without distractions

Anti Glare Matte Display

Experience stunning detail and incredible colour - without distractions. The Anti Glare Matte Display Film uses a sophisticated embossed design to minimise glare and reflection. It spectacularly scatters and absorbs light across the screen, so you can enjoy stunning picture quality day or night.*

* Picture quality will vary depending on room conditions and lighting. Image simulated for illustrative purposes.

* Picture quality will vary depending on room conditions and lighting. Image simulated for illustrative purposes.

Complement your living space

Ambient Mode

Beautifully integrate your TV's screen to suit your personal style and interior décor using Ambient Mode, featuring an Exclusive palette designed by Ronan & Erwan Bouroullec.*

The Serif is being used in daily life. The Serif is being used in daily life.

* Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.
* Image simulated, cable not shown.

Various options to match your home vibe

* Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.
A serif TV in a lounge room on a dark stormy night A serif TV in a lounge room on a dark stormy night

Set the mood with your voice*

Select a background theme that fits your mood, or ask the voice assistant to choose one for you.*

* Ambient Voice Commands supported by Bixby only. Not all accents, dialects and expressions recognised. Internet connection required. Data, subscription and other charges may apply.

* Ambient Voice Commands supported by Bixby only. Not all accents, dialects and expressions recognised. Internet connection required. Data, subscription and other charges may apply.

Fit the mood to your schedule

Change the Ambient Mode background in sync with your routine, match it to your mood or surroundings, or display everyday information like the date or weather.*

* Internet connection required. Data, subscription and other charges may apply.

* Internet connection required. Data, subscription and other charges may apply.

One touch music streaming

Music Streaming by NFC

Simply tag your eligible smartphone to the top of the Serif to connect wirelessly via Bluetooth and stream your music and podcasts to the TV’s powerful speakers for an incredible listening experience.*

* This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.

Easy control, greener future

Advanced SolarCell One Remote

Easily control all of your compatible devices with Samsung’s Advanced SolarCell One Remote and get quick access to things like Netflix, YouTube, gaming consoles or a Soundbar with Smart Hub.* And now, the SolarCell One Remote is partially made with recycled plastic** and can be powered by indoor lights. It is even smart enough to harvest power from radio frequencies generated by Wi-Fi routers in your home, so you'll never need disposable batteries again.

* Compatible only with selected devices. Please see samsung.com/au/oneremote. Internet required. Data and subscription charges may apply. Apps may be subject to change.
** Our One Remote Control contains about 24% recycled content.

* Compatible only with selected devices. Please see samsung.com/au/oneremote. Internet required. Data and subscription charges may apply. Apps may be subject to change.
** Our One Remote Control contains about 24% recycled content.

Simple and seamless

Smart Connectivity

Samsung Smart Connectivity delivers a simple yet powerful smart TV experience. Connect compatible devices or tap into your favourite games, apps, and services.* Continue your current binge or explore what’s new and on now. It’s the best of everything, all from your home screen.

* Internet required. Data and subscription charges may apply. Apps may be subject to change without notice. Available on Samsung 2022 TVs and onwards.

Samsung Smart TV meets the Apple TV app

Watch award-winning Apple Original series and films from Apple TV+. The premium channels you want. Thousands of movies to buy or rent. It’s all expertly curated on the Apple TV app on your Samsung Smart TV.*

* Subscription required for Apple TV+. Internet required. Apple and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries and regions.

* Subscription required for Apple TV+. Internet required. Apple and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries and regions.

Control your TV with ease

Built-in Voice Assistant

You can ask either Bixby or Alexa to play your favourite content, get answers, and even control your TV and other compatible connected devices - all by using your voice.*

* Content services are subject to change without notice. Voice commands recognise English, French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
* Connected devices must be WiFi enabled and compatible with Bixby or Alexa and their relevant apps. Internet connection and SmartThings app required. Data usage and subscription fees may apply. Limited commands may be supported.

* Content services are subject to change without notice. Voice commands recognise English, French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
* Connected devices must be WiFi enabled and compatible with Bixby or Alexa and their relevant apps. Internet connection and SmartThings app required. Data usage and subscription fees may apply. Limited commands may be supported.

The TV that adapts to its surrounds

Intelligent Mode

Your Serif TV knows how to help create an amazing entertainment experience. Intelligent Mode uses a combination of smart sensors to fine-tune the audio, picture and brightness so that the action looks and sounds incredible.*

* Picture and sound quality of upscaled content will vary depending on quality and resolution of source content. Performance may vary depending on installation environment and surroundings.

adaptive-picture adaptive-picture

The TV that adapts to its surroundings

Adaptive Picture

Adaptive Picture technology automatically adjusts your screen's brightness levels to suit the room you're watching it in. And because it helps optimise content, you can be sure your favourite shows are always looking incredible.*

* Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes. Cable not shown.
active-voice-amplifier active-voice-amplifier

Never miss a word

Active Voice Amplifier

Whatever’s happening on movie night, Active Voice Amplifier helps ensure you never miss a word. It analyses noise levels in your room and amplifies the dialogue, so that even if the dog’s barking or the kids are arguing, you can hear the words.*

* Performance may vary depending on installation environment and surroundings.

Never miss a thing

Freeview

Find out what’s on now, next or over the next 7 days with the easy-to-use TV guide. Looking for your favourite show? Use Search for quick access to on-demand programs from ABC iView, SBS On Demand, 7+, 9Now and 10 Play. All in one place, all for free.*

* Freeview uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply. Screen images simulated for illustration purposes only.

* Freeview uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply. Screen images simulated for illustration purposes only.

Free TV, no strings attached*

Samsung TV Plus

Enjoy free live streaming TV with Samsung TV Plus.* Choose from a variety of channels offering content for all interests that are currently in trend.

* Internet connection required. Available content subject to change.

* Internet connection required. Available content subject to change.

Out of the box thinking

Upcycle Packaging

Samsung Upcycle Packaging is not like usual packaging. It comes with easy-to-follow DIY instructions on how to transform the cardboard into a standalone shelf, a small table or even a cat house.

Product Specs

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Specifications

  • Display 55"
  • Resolution 3,840 x 2,160

Support

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User manual & Downloads
  • e-Manual
    ENGLISH
  • User Manual
    ENGLISH
  • Quick Guide
    ENGLISH
  • Remote control
    ENGLISH
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* Free delivery is available in selected areas within Australia.

^ Afterpay allows you to pay for your purchase over 4 instalments due every 2 weeks. For purchases up to $3,000 only. Advertised amount subject to approval by Afterpay.

Latitude Finance: Approved customers only. Minimum spend applies. Equal monthly payments required. T&Cs, fees and charges apply. Exclusions may apply. Available on participating Latitude credit cards only. If there is an outstanding balance after the interest free period ends, interest will be charged at the Expired Promotional Purchase Rate currently 29.99% p.a. (subject to change). Account service fee per month applies (subject to change). Interest may also apply to other credit card transactions or if you do not comply with the T&C’s. Conditions of use set out the T&C’s of the Latitude Gem Visa credit card. Credit is provided by Latitude Finance Australia ABN 42 008 583 588 Australian Credit Licence number 392145. Learn more.

¹ Offer and redemption period ends 2/9/2024. Offer available with 2017-2024 Samsung Smart TVs, Smart Monitors and Smart Projectors in the Apple TV app. Valid only for new subscribers to Apple TV+ in your region. Limit of one offer per TV and Apple ID. Plan automatically renews at your region’s price per month until cancelled. Requires Apple ID with payment method on file. Payment will be billed to payment method on file and can be cancelled anytime at least a day before each renewal date in your service account settings. Terms and Apple Privacy Policy apply; see the applicable terms at https://www.apple.com/legal/internet-services/itunes/au/terms.html. Must be the minimum age required in your country and in the country that matches the store front on which you are redeeming the offer. Compatible products and services required. Cannot be combined with other offers providing access to the same service. Apple TV+ is a service mark of Apple Inc.

*16 Years Global No.1 TV Source - Omdia , Jan 2022. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.