Think you've seen colour? Think again.
By Samsung on 31st Jul, 2015
Taking a look at the latest technologies currently changing the way we watch television, experienced technology journalist John Archer explains why those TV shows and movies you’ve been watching on your old TVs for the past few decades are suddenly starting to look very drab indeed.
Samsung’s proprietary Nano Crystal display is the result of many years of research and development, and is essentially a completely new way of creating colour in a TV screen. It’s based on crystals 100,000 times smaller than the width of a human hair that are capable of generating different colours when illuminated by Samsung’s newly designed backlighting system.
The Nano Crystal approach enables Samsung’s premium range of SUHD TVs to deliver a colour range that’s wider, more dynamic yet also more subtle on a pixel for pixel basis than anything you could achieve on a standard UHD TV. In fact, Nano Crystal technology can produce more than one billion colour tones - 64 times as many as you get with a typical UHD TV - and can cover 93% of the colour range used in the DCI-P3 picture standard we’re now used to seeing in digital cinemas.