One Giant Leap For Reality

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Surface of moon with a sun burst behind it, and the number and letter 8K with a background of stars.

For decades, people have gathered around televisions to witness groundbreaking moments. Now, 50 years after the moon landing, TV is making history again with the unprecedented resolution of QLED 8K.

1969 First Moon Landing

Astronaut standing on the surface of the moon with footprints.

Global sports broadcasts
on the first Samsung TVs

Soon after the moon landing, Samsung entered the market with production of the company’s first TV sets, as the biggest boxing matches and other sporting events were beamed to people’s homes across the globe, giving viewers unprecedented access to different parts of the world.

Background image of a boxer's gloved hand raised in victory, next to a 1970's era television displaying a boxing match in black and white.

International concerts
on colour TVs

Viewers were increasingly able to experience history in brilliant hues with the widespread adoption of colour televisions, allowing them to see their favourite musicians in concert or to unite through major shifts in the political landscape.

Background image of a concert audience with their hands raised, next to a 1980’s era television displaying a guitarist playing on a stage. television displaying a boxing match in black and white.

Discovery space shuttle
on digital TVs

As the new millennium approached, the space shuttle Discovery launched a new era of space exploration, seen in stunning clarity with the advent of new digital TV technology that inspired viewers to imagine greater possibilities for the future.

Background image of a space shuttle lifting off, next to a 1990’s era television displaying the shuttle Discovery in orbit with its hatch open.

World sporting events
on LCD TVs

Audiences for global sporting events continued to grow, and these viewers were able to follow their favourite athletes’ incredible achievements, thanks to the higher definition viewing experience of LCD TV.

Game of Go
on curved displays

Curved displays gave viewers fully immersive, real-time access to a groundbreaking game of Go as AI competed against humankind, with every moment streamed to homes around the world.